Húsasmiðjan
An Icelandic chain of hardware, building-supply, and do-it-yourself retail stores.
Last updated August 24, 2026
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Overview
Húsasmiðjan is an Icelandic home-improvement and hardware retail chain headquartered in Reykjavík. Established in 1956, the company developed into one of the country’s principal suppliers of building materials, tools, household-improvement products, and related merchandise. Its name is derived from Icelandic words associated with a house and a workshop, reflecting the chain’s focus on construction, renovation, maintenance, and do-it-yourself activity. The retailer serves both household consumers and customers involved in building and renovation work. Its assortment has included general building materials, hand and power tools, hardware, home and furnishing products, and garden-related goods. The business is therefore positioned between a traditional hardware merchant and a broad home-improvement retailer, with stores intended to support projects ranging from routine household repairs to larger construction and remodeling jobs. Húsasmiðjan’s development was shaped by Iceland’s relatively concentrated domestic retail market and by the severe financial disruption that followed the 2008 financial crisis. In the period after the crisis, the company became associated with charges and disputes concerning accounting discrepancies, alleged price fixing, and excessive leverage. These pressures contributed to a change in ownership. In late 2011, Húsasmiðjan was sold to Bygma, a Danish do-it-yourself and building-supply group. Following the acquisition, Húsasmiðjan remained an operating retail brand in Iceland rather than being absorbed into a foreign consumer-facing name. The chain operates alongside associated businesses identified in reference material as Blómaval, Ískraft, and HGG. Together with these subsidiaries or affiliated operations, the business has been reported as operating from 31 locations in Iceland. Its current market identity is that of a nationwide Icelandic home-improvement network supported by the resources and ownership of the Bygma group.
History
Húsasmiðjan was founded in Iceland in 1956 and became a significant participant in the country’s hardware and home-improvement trade. From its Reykjavík base, the company built a retail network focused on construction supplies, tools, hardware, household improvement, and related products. Its growth reflected the needs of Icelandic households, builders, and do-it-yourself customers in a market where a national chain could provide a broad assortment through multiple locations. Over time, Húsasmiðjan expanded beyond the narrow role of a traditional hardware shop. Its retail proposition incorporated building materials, tools, furniture and household merchandise, as well as other products connected with renovation, maintenance, and outdoor projects. Reference material describes the company as Iceland’s largest hardware and DIY chain, indicating the scale it reached within the domestic market. The company’s later history was affected by Iceland’s 2008–2012 financial crisis. Húsasmiðjan became burdened by allegations and charges related to accounting discrepancies and price fixing, while also carrying substantial leverage. These issues placed pressure on the business and formed part of the broader restructuring environment affecting Icelandic companies after the financial crisis. In late 2011, ownership changed when Húsasmiðjan was sold to Bygma, a Danish DIY and building-supply chain. The transaction brought the Icelandic retailer into a larger Nordic building-materials and home-improvement context. Húsasmiðjan continued to operate under its established name in Iceland. Its operating structure has included the businesses Blómaval, Ískraft, and HGG, and reference material states that the group currently operates in 31 locations in Iceland. The brand therefore combines a long-established Icelandic retail identity with ownership by an international building-supply group.
- 2011
Sale to Bygma
[1]In late 2011, Húsasmiðjan is sold to Danish DIY and building-supply chain Bygma.
- 2008
Icelandic financial crisis affects the company
[1]The financial crisis and its aftermath contribute to pressure on Húsasmiðjan, including problems associated with leverage and disputed business practices.
- 1956
Húsasmiðjan is founded
[1]Húsasmiðjan begins operations in Iceland and develops as a hardware and home-improvement retailer.
Products and positioning
Mass-market, nationwide home-improvement and building-supply retailer serving do-it-yourself consumers, households, and construction-related customers.
Construction supplies
Building materials
Húsasmiðjan’s building-materials assortment supports construction, renovation, repair, and maintenance work. The category forms a core part of the retailer’s role as a national building-supply and home-improvement chain, serving both private customers and construction-related buyers.
Hardware and DIY
Hardware and tools
The chain sells general hardware together with hand tools and power tools used for household repairs, installation, woodworking, construction, and other do-it-yourself projects. These products connect Húsasmiðjan’s traditional hardware-store role with its broader project-oriented retail offer.
Home and furnishing
Furniture and household products
Furniture and household merchandise extend the brand beyond construction supplies into products used to equip, maintain, and improve the home. The range supports customers undertaking interior projects or purchasing practical household items through the same retail network.
Garden and outdoor
Garden and outdoor products
Garden and outdoor-related goods complement Húsasmiðjan’s home-improvement offer. The category is associated with the wider group’s retail activities and provides products for outdoor maintenance, gardening, and household projects.
Controversies
2011
Accounting, price-fixing, and leverage controversy
In the aftermath of Iceland’s financial crisis, Húsasmiðjan was described as facing charges or allegations concerning accounting discrepancies and price fixing, alongside excessive leverage. The resulting financial pressure preceded its sale to Bygma in late 2011.
Brand decisions
2011
Ownership transfer to BygmaM&ABackground
Financial and operational pressure following Iceland’s financial crisis left Húsasmiðjan facing charges and debt-related difficulties.
Action taken
The company was sold in late 2011 to Bygma, a Danish DIY and building-supply chain.
Aftermath
Húsasmiðjan continued as an Icelandic retail brand under Bygma ownership, with associated businesses including Blómaval, Ískraft, and HGG.
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