Gravely
Gravely is an American outdoor power equipment brand known for commercial lawn mowers and other landscaping machines.
Last updated September 25, 2026
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Overview
Gravely is an American outdoor power equipment brand whose history dates to 1916, when founder Benjamin Franklin Gravely received a patent for a motor plow. The brand’s early identity was tied to powered cultivation equipment; its present-day public-facing range focuses on lawn and landscape machinery, particularly commercial mowing equipment. Gravely’s products include commercial zero-turn and stand-on mowers, lawn-care equipment, and machines for brush and slope work. The company’s website also features the Atlas JSV utility vehicle. Its blog and product pages discuss equipment selection, mower maintenance, landscaping-business operations, brush mowing, and remote-controlled mowing. Named offerings mentioned in Gravely’s materials include the Pro-Turn 200, Pro-Stance Ultra, OVIS-X brush mower, and LaserEdge self-sharpening mower blades. The brand presents itself primarily to professional landscapers and grounds-care users. Its stated emphasis is on durability, dependability, comfort, precision, and productivity over extensive mowing work. Gravely describes its design process as informed by listening to equipment users and applying their experience to machine development. The brand also highlights American manufacturing heritage; its website specifically refers to welding steel mower decks in Brillion, Wisconsin, without establishing that all Gravely products are made there. Gravely is part of Ariens Company. It sells through a dealer network and provides dealer-finding, financing, fleet-pricing, and promotional resources on its website. The brand’s site refers to customers and dealers across North America. It remains active, publishing product and educational material and promoting current equipment. The available evidence does not specify a current executive roster or a complete list of countries where products are sold.
History
Gravely’s story begins with Benjamin Franklin Gravely, who received a patent for a motor plow in 1916. The company’s official centennial material identifies that patent as the beginning of a tradition of machinery development and craftsmanship. The early motor-plow heritage remains an important part of how the brand tells its history, although its current website focuses chiefly on lawn and landscaping equipment. Over time, Gravely became associated with powered outdoor equipment and products used for cultivation, grounds care, and landscape work. Its official historical material refers to two-wheeled tractor production, the design of the Gravely Pro-QXT tractor, and uses of Gravely machines in construction. These references suggest a product history extending beyond the current mower-centered range, but the available evidence does not provide a complete model chronology or production figures. Gravely marks its centennial in 2016, using the anniversary to recount its development, American manufacturing heritage, product evolution, and relationships with dealers and users. The brand describes its approach as iterative: observe work in the field, listen to users, and bring practical experience back into machine design. It highlights durability, efficiency, dependability, comfort, and precision as continuing design priorities. Its website also points to steel mower-deck welding in Brillion, Wisconsin, as an example of its manufacturing work. In its current form, Gravely is part of Ariens Company and is positioned toward professional landscaping and commercial mowing. Its products include zero-turn and stand-on mowers, brush-cutting equipment, and related outdoor power machinery. The brand supports sales through dealers and provides online resources for equipment selection, service information, financing, fleet pricing, and promotions. The official blog publishes technical and educational material for landscapers and business owners, including guidance on mower choice, maintenance, cut quality, and brush or slope work. Recent product communications show continued development and range activity. Gravely’s blog says it reintroduced the Pro-Turn 200 to address a gap in the commercial zero-turn market, and reports the arrival of the Pro-Stance Ultra at dealerships across North America. It also describes the OVIS-X as a brush mower offering more control to the operator and reports that the Pro-Stance Ultra received a Green Industry Pros 2025 Editor’s Choice Award. These examples indicate an active brand, but the cited material does not establish a complete timeline of product introductions or the precise dates of all announcements.
Products and positioning
A professional-oriented outdoor power equipment brand emphasizing durable, dependable, comfortable and productive machines for landscaping and mowing work.
Commercial zero-turn mowers
A central part of Gravely’s current commercial mowing range.
Pro-Turn 200
A commercial zero-turn mower that Gravely says it reintroduced to address a market gap.
Pro-Stance Ultra
A stand-on mower featured in Gravely’s product news and blog.
OVIS-X
A brush mower described by Gravely as giving the operator more control.
LaserEdge blades
Self-sharpening lawn mower blades featured in Gravely’s blog.
Atlas JSV
A utility vehicle featured on Gravely’s homepage.
Brand decisions
Sources4 sources
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