Grave Before Shave
A men's grooming brand offering beard oils, balms, mustache waxes, and accessories.
Last updated September 2, 2026
Overview
Grave Before Shave is a brand that sells beard oils, balms, mustache waxes, bundles, tees, and accessories. Its mission is to rescue dry itchy beards and unruly mustaches and keep men looking sharp.
History
The brand's story, as told on its About Us page, begins with Wayne Bailey, who started growing facial hair professionally after marrying his wife Heather. He initially grew a handlebar mustache and goatee, and after struggling to find a decent mustache wax, he decided to make his own. After research and experimentation, he created 'Fisticuffs Mustache Wax' with label design by his long-time friend Charlie Halstead. Later, he began growing a full beard and developed the Grave Before Shave beard product line.
Products and positioning
Product categories. Beard oils · Beard balms · Mustache waxes · Beard butter · Beard wash & conditioner · Bundles · Tees · Accessories · Gift cards
Flagship businesses
- Grave Before Shave Beard Butter
- BIG BOTTLE OF GRAVE BEFORE SHAVE™ BEARD OIL
- GRAVE BEFORE SHAVE BEARD™ BALM
- GRAVE BEFORE SHAVE™ BEARD Wash & Conditioner Pack
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/grave-before-shave · Editorial policy · How profiles are compiled