Grasim Bhiwani Textiles

Grasim Bhiwani Textiles is an Indian textile manufacturing company whose principal activity is the production of polyester-viscose fabric. The business is associated with the Grasim and Graviera names, which have been used in the Indian textile and apparel-fabric market. Its historical identity is linked to Grasim Industries, a flagship company of the Aditya Birla Group, although the business subsequently changed ownership. The company was previously known as Grasim Bhiwani Textile Ltd. It operated as part of the broader Grasim Industries structure before being acquired in 2017 by the Donear Group, a Mumbai-based textile company. The transaction marked a significant change in corporate ownership while preserving the business's connection with established textile branding. After the acquisition, the company continued to be identified with the Grasim and Graviera brands rather than being treated solely as an unbranded industrial supplier. Grasim Bhiwani Textiles operates in the value chain between textile-material production and finished fabric supply. Its known product focus is polyester-viscose fabric, a blended textile commonly used where manufacturers seek a combination of polyester's durability and viscose's appearance and hand feel. The available reference material does not provide a complete product catalogue, production capacity, distribution structure, financial profile, or detailed geographic breakdown of its operations, so those aspects cannot be stated reliably here. A further public-facing development occurred in 2017, when the company signed Bollywood actor Amitabh Bachchan as a brand ambassador. The appointment connected the textile business with a prominent Indian entertainment personality and represented an effort to strengthen consumer recognition for its brands. The available sources do not specify the campaign's creative content, duration, media spend, or measurable commercial results. The company is therefore best understood as an India-focused textile manufacturer and brand platform rather than as a globally diversified consumer brand. Its historical importance in the available record rests on three developments: its earlier relationship with Grasim Industries and the Aditya Birla Group, its acquisition by Donear Group in 2017, and its subsequent use of a high-profile brand ambassador. Information about current management, current ownership structure below the group level, manufacturing locations, and present operating status is limited in the supplied references.

Grasim Bhiwani Textiles is an Indian textile manufacturing business historically connected with Grasim Industries, the Aditya Birla Group company with which the business was previously associated. The company was formerly known as Grasim Bhiwani Textile Ltd. Its known manufacturing activity centers on polyester-viscose fabric, placing it within India's synthetic and blended-fabric sector. The available reference material does not identify the company's original founding year, founder, manufacturing capacity, or detailed corporate development before its association with Grasim Industries. It does, however, establish that the business was previously part of the Grasim Industries structure. This relationship gave the textile operation access to the Grasim name and connected it with one of India's major industrial groups. A major ownership transition took place in 2017, when Grasim Bhiwani Textiles was acquired by the Donear Group, a Mumbai-based textile company. The acquisition changed the company's group affiliation from its earlier relationship with Grasim Industries and the Aditya Birla Group to ownership within Donear's textile portfolio. The supplied sources do not state the transaction value, detailed terms, or whether the acquisition involved all operating assets and brands. Later in 2017, the company signed Amitabh Bachchan as a brand ambassador. This appointment was a notable marketing development because it gave the Grasim Bhiwani Textiles business a direct association with one of India's best-known film personalities. The move appears to have supported the consumer-facing positioning of the Grasim and Graviera brands, although the available material does not document the campaign's duration, advertising channels, or sales impact. The brands identified in the reference material are Grasim and Graviera. They are associated with the company's textile offerings, particularly polyester-viscose fabric. Beyond those brand names and the broad product category, publicly supplied information does not provide enough detail to describe individual fabric collections, technical specifications, retail channels, export markets, or current manufacturing sites without risking invention. The documented history consequently presents Grasim Bhiwani Textiles as a branded Indian fabric manufacturer that moved from the Grasim Industries and Aditya Birla Group orbit into the Donear Group in 2017, while also increasing its public marketing profile through the appointment of Amitabh Bachchan. Current executive leadership, financial performance, and the company's precise present-day corporate status are not established by the supplied reference material.

1. 2017Acquisition by Donear Group

   Donear Group acquired Grasim Bhiwani Textiles, ending its previous association with Grasim Industries and the Aditya Birla Group.

   Source
2. 2017Amitabh Bachchan becomes brand ambassador

   The company appointed Bollywood actor Amitabh Bachchan as a brand ambassador for its branded textile business.

   Source

An Indian branded textile manufacturer focused on polyester-viscose and related blended fabrics, with heritage linked to Grasim Industries and subsequent ownership by Donear Group.

• Polyester-viscose fabricBlended textile fabric

  The company's documented core product is polyester-viscose fabric, a blended material combining synthetic polyester with regenerated-cellulose viscose. Such fabrics are used in apparel and other textile applications where durability, appearance, comfort, and ease of care are valued. The available reference does not identify specific weights, constructions, finishes, or end-use collections.

• GrasimTextile brand

  Grasim is one of the textile brands associated with Grasim Bhiwani Textiles. The supplied reference identifies the brand but does not provide a complete description of its collections, distribution channels, technical specifications, or current product range.

• GravieraTextile brand

  Graviera is another brand listed in connection with Grasim Bhiwani Textiles. It forms part of the company's branded fabric portfolio, but the available source does not establish a detailed chronology, assortment, positioning statement, or current retail footprint.

• 2017Amitabh Bachchan brand ambassador appointment

  India

  Grasim Bhiwani Textiles signed Bollywood actor Amitabh Bachchan as a brand ambassador, linking the company's textile brands with a prominent Indian entertainment figure.

  Source

• 2017Transfer of ownership to Donear GroupM&A

  The business had previously been associated with Grasim Industries and the Aditya Birla Group.

  What changed. Donear Group acquired Grasim Bhiwani Textiles.

  Aftermath. The company became part of the Donear Group while retaining the Grasim and Graviera brand associations identified in the available reference.

  Source
• 2017High-profile brand ambassador strategyStrategy

  The company operated branded textile businesses under the Grasim and Graviera names.

  What changed. The company signed Amitabh Bachchan as a brand ambassador.

  Source

• 2017Donear Group acquires Grasim Bhiwani Textiles

  The Mumbai-based Donear Group acquired Grasim Bhiwani Textiles, which had previously been associated with Grasim Industries and the Aditya Birla Group.

  M&A
  Source
• 2017Amitabh Bachchan appointed brand ambassador

  Grasim Bhiwani Textiles signed Bollywood actor Amitabh Bachchan as a brand ambassador for its textile branding activities.

  Campaign
  Source

1. Grasim Bhiwani Textiles