GoodPop

GoodPop is an American frozen novelty and confectionery brand headquartered in Austin, Texas. Founded in 2009 by Daniel Goetz while he was a student at the University of Texas, the company began by selling frozen treats at Austin farmers markets before expanding into national retail. Its portfolio includes fruit pops, shelf-stable freezer pops, and dairy and non-dairy frozen desserts. The brand positions its products around relatively simple ingredient lists and better-for-you attributes, including fruit juice, plant-based ingredients, organic or non-GMO inputs, no added sugar in specified product lines, and portion sizes of 150 calories or less per serving. GoodPop has built its identity around combining familiar frozen-treat formats with ingredient and social-impact claims. The company says its products have been certified by The Non-GMO Project since 2014 and describes itself as the first frozen novelty brand to receive that certification. Its products are available in more than 20 flavors and are sold through retailers including Whole Foods, Sprouts, Publix, Walmart, Kroger, and Costco. The range spans both conventional and plant-based offerings, allowing the brand to address families and consumers seeking fruit-based, dairy-free, or lower-calorie alternatives to traditional frozen novelties. The brand has also developed a social-impact platform through the Pledge Good Foundation, a 501(c)(3) nonprofit associated with causes such as equity and inclusion, environmental protection, food security, and animal rights. GoodPop and the foundation reported donating 1.5 million meals in the United States through Feeding America by 2022. The company has additionally sponsored the United States chapter of Good Deeds Day and announced environmental initiatives, including a Plastic Neutral Certification received from 4ocean in 2023. GoodPop continued extending its product and communications strategy in the mid-2020s. In 2025 it introduced Electrolyte Freezer Pops, shelf-stable pops made with fruit juice and added electrolytes without added sugar. In June of that year, a TikTok video about a consumer's enthusiasm for the company's Watermelon Pop attracted more than two million likes, after which GoodPop formed a paid partnership with the video's creator, Eli McCann. In July 2025, GoodPop co-founded the Good Food Collective, a coalition focused on transparency in the food industry and front-of-package nutrition labeling. In 2026, it launched Fruit Sours, frozen fruit pops with a sour flavor profile and a patent-pending candy coating. These launches and partnerships illustrate GoodPop's effort to combine product innovation, social engagement, and purpose-led brand building while remaining focused on frozen snacks and confectionery.

GoodPop was founded in 2009 by Daniel Goetz while he was a student at the University of Texas. The business initially sold frozen treats at farmers markets in Austin, establishing a local retail presence before moving into broader distribution. Its early development centered on fruit-based frozen novelties intended to offer an alternative to conventional treats with more recognizable ingredients and a stronger emphasis on fruit and plant-based formulations. The brand expanded its portfolio to include fruit pops, freezer pops, and both dairy and non-dairy frozen desserts. GoodPop's product standards and marketing have emphasized organic or non-GMO ingredients, fruit juice, plant-based components, and no-added-sugar formulations in relevant products. The company says that its products have carried Non-GMO Project certification since 2014, and it identifies that achievement as a significant distinction in the frozen novelty category. As distribution broadened, GoodPop products became available through national and regional retailers including Whole Foods, Sprouts, Publix, Walmart, Kroger, and Costco. The range grew to more than 20 flavors, spanning family-oriented freezer treats, fruit pops, and dairy-free alternatives. The brand has generally presented its products as accessible indulgences with defined nutritional parameters, including a stated limit of 150 calories or less per serving for its products. GoodPop's development has also included a substantial social-impact component. The company operates the Pledge Good Foundation, a 501(c)(3) nonprofit supporting equity and inclusion, environmental causes, food security, and animal rights. GoodPop and the foundation reported that they had donated 1.5 million meals in the United States through Feeding America by 2022. The company also sponsors the United States chapter of Good Deeds Day, an international volunteering initiative held annually in April. Environmental activity became another part of the brand's public platform. In April 2023, GoodPop received Plastic Neutral Certification from 4ocean, an ocean-cleanup organization. GoodPop described the certification as the first of its kind granted to a food brand and said that the related partnership had offset more than 500,000 pounds of plastic. The company continued to develop products and marketing in the mid-2020s. In 2025, GoodPop introduced Electrolyte Freezer Pops, shelf-stable products made with fruit juice and added electrolytes without added sugar. The same year, a TikTok post by Eli McCann featuring his husband's enthusiasm for Watermelon Pop became highly popular, receiving more than two million likes. GoodPop subsequently converted the unsolicited social attention into a paid brand partnership, an example of reactive social-media marketing. In July 2025, GoodPop co-founded the Good Food Collective with more than 25 food brands, organizations, and nutrition experts. The coalition focused on transparency in food marketing and participated in the regulatory conversation around front-of-package nutrition labeling by submitting a formal comment to the Food and Drug Administration's proposed rulemaking before the July 15 public-comment deadline. In 2026, GoodPop added Fruit Sours, a line of sour frozen fruit pops using a patent-pending candy coating. The launch extended the brand into a more confectionery-oriented flavor and texture profile while retaining its frozen-fruit base.

1. 2026Fruit Sours launch

   GoodPop launched sour frozen fruit pops featuring a patent-pending candy coating.

   Source
2. 2025Electrolyte Freezer Pops launch

   The company introduced shelf-stable freezer pops made with fruit juice, added electrolytes, and no added sugar.

   Source
3. 2025Good Food Collective is formed

   GoodPop helped establish a coalition of food companies, organizations, and nutrition experts focused on food-industry transparency and nutrition labeling.

   Source
4. 2023Plastic Neutral Certification

   GoodPop received Plastic Neutral Certification from 4ocean and said the partnership had offset more than 500,000 pounds of plastic.

   Source
5. 2022Reported milestone of 1.5 million donated meals

   GoodPop and the Pledge Good Foundation said they had donated 1.5 million meals in the United States through Feeding America.

   Source
6. 2014Non-GMO Project certification begins

   GoodPop products began carrying Non-GMO Project certification; the company describes itself as the first frozen novelty brand to achieve the certification.

   Source
7. 2009GoodPop is founded in Austin

   Daniel Goetz founded GoodPop while studying at the University of Texas, and the company began selling its products at Austin farmers markets.

   Source

A purpose-led frozen novelty brand offering fruit-forward, organic or non-GMO, dairy and non-dairy treats with no-added-sugar options and relatively low calorie counts.

• Fruit PopsFrozen fruit novelties2009

  GoodPop's fruit pops are fruit-forward frozen treats made with fruit juice and offered in a variety of flavors. The brand emphasizes organic or non-GMO ingredients and provides both conventional and plant-based options across its frozen novelty portfolio.

• Freezer PopsShelf-stable frozen novelties

  The freezer-pop range adapts the familiar tube-shaped frozen treat format to GoodPop's fruit- and ingredient-focused positioning. Products are designed for home freezing and include formulations without added sugar.

• Dairy and Non-Dairy Frozen DessertsFrozen desserts

  GoodPop produces both dairy-based and non-dairy frozen desserts, giving the brand a broader platform than fruit pops alone. The non-dairy products support consumers seeking plant-based alternatives, while the dairy products retain a conventional frozen-dessert option.

• Electrolyte Freezer PopsFunctional freezer pops2025

  Introduced in 2025, Electrolyte Freezer Pops are shelf-stable pops made with fruit juice and added electrolytes. They contain no added sugar and extend GoodPop's range toward refreshment and functional-hydration occasions.

• Fruit SoursSour frozen fruit pops2026

  Launched in 2026, Fruit Sours are frozen fruit pops with a sour flavor profile and a patent-pending candy coating. The line brings a more confectionery texture and taste experience to GoodPop's fruit-based format.

• 2025Watermelon Pop TikTok partnership

  United States

  After Eli McCann posted a TikTok about his husband's strong enthusiasm for GoodPop's Watermelon Pop, the video received more than two million likes. GoodPop responded by entering a paid partnership with McCann, turning unsolicited user attention into a formal social campaign.

  Outcome. The episode generated significant social visibility and was cited as an example of a brand reacting to organic social-media momentum.

  Source
• 2023Plastic Neutral initiative with 4ocean

  United States

  GoodPop partnered with 4ocean and received Plastic Neutral Certification, linking its brand platform to plastic-offset and ocean-cleanup activity.

  Outcome. GoodPop said the partnership had offset more than 500,000 pounds of plastic.

  Source
• 2022Feeding America meal-support initiative

  United States

  GoodPop and the Pledge Good Foundation supported food-security efforts through Feeding America and reported donating 1.5 million meals in the United States.

  Outcome. The reported donation milestone became a central example of GoodPop's social-impact activity.

  Source

• 2026Launch of Fruit SoursProduct launch

  GoodPop expanded its fruit-pop platform into a more sour and confectionery-oriented product experience.

  What changed. The company launched Fruit Sours, frozen fruit pops using a patent-pending candy coating.

  Aftermath. The new line added a distinct sour format to the brand's frozen novelty portfolio.

  Source
• 2025Launch of Electrolyte Freezer PopsProduct launch

  GoodPop sought to extend its freezer-pop portfolio into a more functional refreshment occasion.

  What changed. The company introduced shelf-stable fruit-juice pops with added electrolytes and no added sugar.

  Aftermath. The launch broadened GoodPop's range beyond conventional fruit novelties.

  Source
• 2025Formation of the Good Food CollectiveStrategy

  GoodPop and other food-sector participants sought to promote greater transparency and engage with proposed front-of-package nutrition labeling rules.

  What changed. GoodPop co-founded the Good Food Collective with more than 25 brands, organizations, and nutrition experts and participated in a formal comment submitted to the FDA.

  Aftermath. The coalition entered the public policy debate over nutrition labeling before the July 15, 2025, comment deadline.

  Source

• 2026GoodPop launches Fruit Sours

  GoodPop launched sour frozen fruit pops featuring a patent-pending candy coating.

  Product launchProduct generation
  Source
• 2025GoodPop introduces Electrolyte Freezer Pops

  GoodPop introduced shelf-stable freezer pops made with fruit juice and added electrolytes, with no added sugar.

  Product launch
  Source
• 2025GoodPop responds to viral Watermelon Pop TikTok

  After a TikTok video by Eli McCann about his husband's enthusiasm for Watermelon Pop exceeded two million likes, GoodPop entered a paid partnership with McCann.

  Campaign
  Source
• 2025GoodPop co-founds the Good Food Collective

  GoodPop joined more than 25 food brands, organizations, and nutrition experts in forming a coalition focused on transparency and front-of-package nutrition labeling.

  CampaignRegulation
  Source

1. GoodPop