Goodnites
A Kimberly-Clark brand of disposable nighttime underwear and related products designed to manage childhood and adolescent bedwetting, marketed as Goodnites in North America and DryNites in the United Kingdom and many other markets.
Last updated October 14, 2026
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Overview
Goodnites is a Kimberly-Clark brand of disposable nighttime underwear designed for children, teenagers, and some young adults who experience bedwetting. The products are pull-up style rather than tab-fastened diapers, allowing users to put them on and remove them more like ordinary underwear while helping protect sleepwear and bedding from nighttime accidents. In North America the brand is generally marketed as Goodnites, while it is known as DryNites in the United Kingdom and in many other markets. Some official Kimberly-Clark and Huggies materials have also referred to the products as Huggies Goodnites. The brand was introduced in 1994 with medium and large sizes. Its original positioning occupied a middle ground in Kimberly-Clark's disposable-care portfolio: Huggies products serve infants, Pull-Ups training pants serve toddlers learning toileting, Goodnites address nighttime wetting among older children and adolescents, and Depend and Poise products address adult incontinence and related needs. This positioning enabled Goodnites to present bedwetting protection as a discreet, age-appropriate form of underwear rather than as a conventional baby diaper. Goodnites expanded its size range and changed its product construction several times. An extra-large size was added in 1999. A cloth-like outer cover appeared in 2001, and the slimmer Trim-Fit design was introduced in 2003. In 2004, Kimberly-Clark moved from a unisex white product to gender-specific versions with absorbency zones designed for boys and girls. The same product update reorganized the size system into small/medium and large/extra-large offerings. Later developments included boxer and sleep-short formats, bed mats, the Tru-Fit pad-and-pants system, and absorbent inserts intended for lighter leakage. The brand's product architecture continued to evolve as its target audience expanded beyond young children. An extra-small size was introduced in 2017, while a substantial sizing revision in 2021 added a larger extra-large option aimed partly at teenagers and young adults. A further XXL size was reported in 2025 for users weighing approximately 120 to 165 pounds, with the XL recommendation revised downward. Product features have been presented around overnight absorbency, pull-up convenience, discreet styling, and protection of mattresses and clothing. Goodnites materials describe absorbency of up to 24 U.S. fluid ounces, using wood pulp and superabsorbent polymer. Beyond physical products, Goodnites has addressed the emotional and social dimensions of bedwetting. Its communication has emphasized confidence, sleepovers, camps, and other activities that may be difficult for children who fear discovery. In 2023, the brand added educational content concerning bedwetting in relation to ADHD and autism and partnered with the Autism Society of America. Goodnites also received recognition in Good Housekeeping's 2023 Best Parenting Awards in a diapering category, according to Kimberly-Clark. The brand competes with store-brand bedwetting underwear and other disposable nighttime products. Procter & Gamble launched Luvs Sleepdrys in 2002 and Pampers Underjams in 2008; Luvs Sleepdrys was later discontinued, and Pampers Underjams was replaced by Ninjamas in 2020. Goodnites remains an active Kimberly-Clark brand, with product availability and naming varying by market.
History
Goodnites was launched by Kimberly-Clark in 1994 as a disposable pull-up product for children who wet the bed. The first range consisted of medium and large sizes. Unlike traditional tab-style diapers, the product was designed to resemble underwear and could be pulled on and off by the wearer. This format supported the brand's central goal of providing nighttime protection while reducing the visible association with infant diapers. In 1999, Kimberly-Clark added an extra-large size, extending the product's reach to larger children. A cloth-like cover followed in 2001, improving the exterior's textile-like appearance. In 2003, the company introduced the Trim-Fit design, which reduced the product's bulk and overall dimensions. These changes reflected an effort to make Goodnites more discreet and more acceptable to older users. A major redesign arrived in 2004. Earlier Goodnites had been plain white and unisex, but the revised products used separate boys' and girls' designs with absorbency zones tailored to each version. The size structure was also reorganized into small/medium and large/extra-large categories. The changes gave the brand a more age- and gender-specific presentation and helped distinguish it from ordinary infant diapers. From 2007 to approximately 2010, Kimberly-Clark distributed Goodnites Boxers for boys and Sleep Shorts for girls. These products used cloth-like exteriors styled to resemble ordinary garments while retaining an absorbent interior. They were subsequently removed from the brand's official product presentation. In 2012, Goodnites expanded beyond wearable protection by introducing adhesive Bed Mats intended to protect mattresses during occasional accidents. This gave occasional bedwetters an alternative to using a full disposable undergarment every night. The company later experimented with a reusable-looking system called Tru-Fit. Released around 2014, Tru-Fit combined disposable absorbent liners with waterproof boxer-style pants. The line was discontinued in 2019, although remaining inventory could continue to be sold by retailers. In 2017, Goodnites added an extra-small size for younger or smaller children. In 2019, it also introduced absorbent inserts for boys experiencing minor leakage while sleeping; similar inserts for girls followed in 2021. The inserts were intended for light leakage rather than complete bedwetting and were no longer prominently listed on the official brand website by 2025. In early 2021, Goodnites undertook another significant sizing revision. Extra-small and small/medium ranges were adjusted, the earlier large/extra-large category became large, and a new extra-large size was positioned partly for teenagers and young adults. The change recognized that bedwetting protection may remain relevant beyond early childhood and that users need products accommodating larger body sizes. Goodnites' public positioning has also broadened from simple leakage protection to social and emotional support. Brand materials discuss sleepovers, camps, confidence, and concerns about stigma. In 2023, the website added articles concerning bedwetting among people with ADHD and autism, and the brand worked with the Autism Society of America. Kimberly-Clark also reported Goodnites as a recipient of Good Housekeeping's 2023 Best Parenting Awards. The logo received a small visual update in 2024, and a further XXL size was reported in 2025. The competitive environment has included private-label bedwetting products and branded alternatives. Procter & Gamble introduced Luvs Sleepdrys in 2002, discontinued it in 2004, and later launched Pampers Underjams in 2008. Pampers Underjams was discontinued in 2020 and replaced by Ninjamas. Goodnites continues to operate as Kimberly-Clark's principal nighttime bedwetting-underwear brand in its core markets, while the DryNites name is used in the United Kingdom and many markets outside North America.
- 2025
XXL size reported
[1]A new XXL size is introduced for users weighing approximately 120 to 165 pounds.
- 2023
Autism-related educational content added
[1]Goodnites expands its educational material on bedwetting, ADHD, and autism and works with the Autism Society of America.
- 2021
Sizing system revised
[1]The range is resized and a larger extra-large category is added for older and larger users.
- 2019
Tru-Fit discontinued and inserts introduced
[1]Kimberly-Clark ends Tru-Fit and adds absorbent inserts for minor leakage.
- 2017
Extra-small size added
[1]An extra-small option is introduced for smaller children.
- 2014
Tru-Fit introduced
[1]The brand launches a pad-and-pants system combining disposable liners with waterproof pants.
- 2012
Bed Mats introduced
[1]Goodnites adds adhesive mattress-protection mats for occasional nighttime accidents.
- 2007
Boxers and Sleep Shorts introduced
[1]Kimberly-Clark launches garment-styled Goodnites formats for boys and girls.
- 2004
Gender-specific designs introduced
[1]Goodnites moves from plain unisex products to boys' and girls' versions with differentiated absorbency zones and revised sizing.
- 2003
Trim-Fit design introduced
[1]A slimmer construction reduces padding thickness and overall product size.
Products and positioning
Discreet, underwear-like overnight protection for children, teenagers, and young adults managing bedwetting, with an emphasis on absorbency, fit, confidence, and reduced stigma.
Disposable bedwetting underwear · 1994
Goodnites Nighttime Underwear
The core Goodnites product is a pull-up style disposable undergarment worn overnight. It is designed to contain urine during bedwetting incidents and help keep pajamas and bedding dry. The underwear-like format is intended to support self-changing and provide a less infantile alternative to tab-style diapers. The range has been repeatedly revised through new fits, absorbency zoning, gender-specific designs, and expanded sizing for children, teenagers, and some young adults.
Mattress protection · 2012
Goodnites Bed Mats
Introduced in 2012, Goodnites Bed Mats are adhesive-backed disposable sheets placed on top of a mattress to protect it from nighttime accidents. They are positioned particularly for occasional bedwetting, when a full disposable undergarment may not be needed every night. The mats extend the brand beyond wearable protection into bedding-care products.
Garment-styled disposable underwear · 2007
Goodnites Boxers and Sleep Shorts
This discontinued range used cloth-like outer materials and garment-inspired styling to resemble boys' boxers and girls' sleep shorts while retaining an absorbent diaper interior. The products were manufactured during the late 2000s and distributed through approximately 2010. They are no longer presented as current Goodnites offerings.
Reusable-style pants and disposable inserts · 2014
Goodnites Tru-Fit
Tru-Fit combined a disposable absorbent liner with waterproof boxer-style pants. The system was designed as an alternative format for nighttime protection and was available in multiple styles. Kimberly-Clark discontinued the line in 2019, after which remaining units could still be found through some retailers.
Light-leakage inserts · 2019
Goodnites Absorbent Inserts
Goodnites introduced inserts for boys in 2019 and comparable inserts for girls in 2021. The products were intended to fit inside ordinary underwear and address minor nighttime leakage rather than heavy wetting or complete bladder loss. They are not prominently listed among the brand's current products as of 2025.
Marketing campaigns
- 2023Bedwetting, ADHD, and autism education
United States
Goodnites expanded its online educational material to discuss bedwetting in relation to ADHD and autism and partnered with the Autism Society of America. The initiative placed the brand's product communication within a broader discussion of family support and neurodiversity.
Outcome. Educational content and partnership activity were publicly associated with the brand.
Brand decisions
2025
Introduction of XXLProduct launchBackground
Goodnites had continued extending its range toward older and larger users.
Action taken
The brand released an XXL size for users in an approximately 120-to-165-pound range and revised the recommended XL range.
Aftermath
The reported size expansion further extended the brand's addressable user range.
2021
Expansion of sizing for older usersGeneration changeBackground
The brand served users across a broad age and body-size range, including teenagers and some young adults.
Action taken
Kimberly-Clark revised several size boundaries, converted the previous large/extra-large category into large, and added a larger extra-large option.
Aftermath
The sizing system became better suited to larger children and older users.
2019
Simplification of the product portfolioStrategyBackground
Kimberly-Clark had tested the Tru-Fit system and had also offered absorbent inserts for lighter leakage.
Action taken
The company discontinued Tru-Fit and introduced or promoted insert-based protection for minor leakage.
Aftermath
The brand retained its core nighttime underwear and bed-mat products while reducing emphasis on the Tru-Fit format.
2012
Launch of Goodnites Bed MatsProduct launchBackground
Some users experience nighttime accidents only occasionally and may not need a disposable wearable product every night.
Action taken
Goodnites introduced adhesive disposable mats designed to protect mattresses.
Aftermath
The brand broadened its bedwetting-protection range from underwear to bedding protection.
2004
Move to gender-specific GoodnitesGeneration changeBackground
The original product was unisex, plain white, and comparatively simple in appearance.
Action taken
Kimberly-Clark introduced separate boys' and girls' versions with differentiated absorbency zones and reorganized the size range.
Aftermath
The change established the gender-specific product architecture that characterized the brand for subsequent years.
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