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Golden Artist Colors

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Golden Artist Colors is an American employee-owned manufacturer of fine-art, decorative, craft, and architectural paints and mediums.

Last updated August 25, 2026

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Overview

Golden Artist Colors is a privately held American paint manufacturer headquartered in New Berlin, New York. The company is best known among artists for acrylic paints and related mediums, but its product portfolio also includes artists' oils, watercolors, decorative coatings, and architectural paints. Its principal consumer-facing name is Golden, while Williamsburg and QoR identify important specialist lines within the broader business. The company's roots extend to the New York art-materials trade of the 1930s. Sam Golden worked with his uncle Leonard Bocour at Bocour Artist Colors, where the family business produced hand-ground oil colors for artists. Their Bellini oils were sold through a Manhattan store that became a meeting place for artists during the mid-twentieth century. The store and the company's technical work placed Golden and Bocour in contact with influential painters including Barnett Newman, Mark Rothko, Willem de Kooning, Jackson Pollock, Helen Frankenthaler, Knox Martin, and Jack Levine. Bocour's experimentation led to Magna, an early artists' acrylic paint that was ready for sale between 1946 and 1949. Magna used a solvent-based acrylic system and was adopted by artists including Morris Louis. Bocour later developed Aquatec, described as a water-soluble acrylic formulation. These earlier projects helped establish the technical and artistic foundation for the later Golden brand. After retiring from Bocour Artist Colors, Sam Golden founded Golden Artist Colors in June 1980 with Adele Golden, their son Mark, daughter-in-law Barbara Golden, and business partner Chuck Kelly. The new company began in a renovated 900-square-foot barn in upstate New York. It developed from a small family-linked manufacturing operation into a broader producer serving professional painters, conservators, educators, decorative artists, craftspeople, and architectural users. Golden's product scope now spans fluid, heavy-body, and specialty acrylic colors; acrylic mediums and gels; artists' oil colors under the Williamsburg name; QoR watercolors; and decorative and architectural coatings. The company is also associated with historical pigment recreations and with technical support intended to help artists understand how paint chemistry affects handling, appearance, and permanence. In addition to selling materials, Golden has participated in artist collaborations and supplied materials for significant mural and public-art projects, including work associated with Archie Rand, Knox Martin, Frank Stella, and Roy Lichtenstein. The business has retained a strong family and employee-oriented identity. Its recognition has included a 1991 Business Arts Award from organizations in Chenango County and a 1996 United States Small Business Administration award to Mark Golden as Small Business Person of the Year. The company was also featured by NBC Nightly News and in a Fortune small-business video series. In 2002, Golden Artist Colors became an employee stock ownership plan company, with the stated objective of reaching complete employee ownership in 2020. Its current operating status, leadership structure, and detailed market footprint are not established by the supplied reference material.

History

Golden Artist Colors grew out of Sam Golden's earlier work in the New York artists' materials business. During the 1930s, Golden joined his uncle Leonard Bocour in the Bocour Artist Colors partnership. The company made hand-ground oil colors and sold them under the Bellini name through a Manhattan store frequented by artists. The store's relationships with painters helped connect the business to the postwar New York art scene and to artists such as Barnett Newman, Mark Rothko, Willem de Kooning, Jackson Pollock, Helen Frankenthaler, Knox Martin, and Jack Levine. Bocour's technical experimentation produced Magna, an early acrylic paint for artists. The formulation was ready for sale during the period from 1946 to 1949, and Morris Louis was among the early artists to use it. Bocour subsequently developed Aquatec, a water-soluble acrylic product. These developments were significant in the transition from traditional oil-based artists' materials toward modern acrylic systems. Sam Golden retired from Bocour Artist Colors and, in June 1980, established Golden Artist Colors in partnership with Adele Golden, Mark Golden, Barbara Golden, and Chuck Kelly. The operation started in a renovated barn measuring approximately 900 square feet in upstate New York. The company gradually expanded its manufacturing activities and became associated primarily with professional acrylic colors and mediums. Over time, Golden Artist Colors broadened its portfolio beyond its core acrylic business. It became the producer of Williamsburg artists' oil colors and QoR watercolors, while also manufacturing decorative and architectural paint products and mediums. The company's materials have been used in fine-art, mural, decorative, craft, and architectural contexts. Its artist collaborations and project involvement have included the Michlalah murals in Jerusalem associated with Archie Rand, Knox Martin's Venus, and indoor mural projects connected with Frank Stella and Roy Lichtenstein. The company received regional and national recognition as it developed. In 1991 it received a Business Arts Award from the Chenango County Chamber of Commerce and the Council of the Arts. Mark Golden was named the United States Small Business Administration's Small Business Person of the Year in 1996. Golden Artist Colors was featured on NBC Nightly News and Mark Golden appeared in a Fortune video series about small businesses in 1998. In 2002, Golden Artist Colors adopted an employee stock ownership plan. The supplied reference states that the company was expected to become 100 percent employee-owned in 2020. This ownership structure reinforced the company's identity as an independent, employee-oriented manufacturer rather than a publicly traded paint conglomerate. The available material does not establish the company's current executive roster, revenue, international sales distribution, or detailed present-day corporate structure.

  • 2002

    Employee stock ownership plan adopted

    [1]

    Golden Artist Colors became an ESOP company, beginning a transition toward complete employee ownership.

  • 1998

    National small-business media coverage

    [1]

    Golden Artist Colors appeared on NBC Nightly News, and Mark Golden was selected for a Fortune video series on small businesses.

  • 1996

    Small Business Person of the Year recognition

    [1]

    Mark Golden received the United States Small Business Administration's Small Business Person of the Year recognition.

  • 1991

    Business Arts Award

    [1]

    The company received a Business Arts Award from the Chenango County Chamber of Commerce and the Council of the Arts.

  • 1980

    Golden Artist Colors is founded

    [1]

    Sam and Adele Golden, Mark and Barbara Golden, and Chuck Kelly founded Golden Artist Colors in June and began production in a renovated upstate New York barn.

  • 1946

    Magna acrylic paint reaches the market

    [1]

    Following years of experimentation, Bocour made Magna, an early acrylic paint for artists, available for sale during the late 1940s.

  • 1930

    Sam Golden enters the Bocour business

    [1]

    Sam Golden joined his uncle Leonard Bocour in the artists' paint company Bocour Artist Colors, establishing the family and technical roots from which Golden Artist Colors later developed.

Products and positioning

A technically focused, artist-centered paint manufacturer combining professional-grade color materials with specialist oil, watercolor, decorative, and architectural product lines. The brand emphasizes material knowledge, color development, historical pigment recreation, and close relationships with practicing artists.

  • Acrylic paint

    Golden Acrylics

    Golden's core acrylic range is designed for fine-art use and forms the central identity of the company. The broader acrylic portfolio includes artist colors and associated formulations intended for different handling, opacity, flow, and surface applications. Golden is also associated with recreations of historic pigments, reflecting the company's emphasis on color history and paint technology.

  • Acrylic mediums and gels

    Golden Acrylic Mediums

    The company manufactures mediums and gels used with acrylic paint to alter texture, transparency, sheen, flow, and other working properties. These products extend the use of acrylics beyond conventional tube color and support painting, collage, mixed media, decorative work, and experimental studio practice.

  • Artists' oil paint

    Williamsburg Artists Oil Colors

    Williamsburg is Golden Artist Colors' line of artists' oil paints. It represents the company's presence in the traditional oil-color market alongside its better-known acrylic products and serves painters seeking oil-based materials for studio and fine-art practice.

  • Watercolor paint

    QoR Watercolors

    QoR is the company's watercolor line. It gives Golden Artist Colors a dedicated offering in water-based transparent color and complements the acrylic and oil ranges within the company's professional artists' materials portfolio.

  • Decorative and architectural coatings

    Decorative and Architectural Paints

    In addition to fine-art materials, Golden Artist Colors produces decorative and architectural paints and mediums. These products broaden the company’s application range to murals, decorative surfaces, craft work, and other projects requiring coatings beyond conventional easel painting.

Marketing campaigns

  • Artist and mural project collaborations

    Fine art · Mural art · United States · Israel

    Golden Artist Colors has collaborated with artists on significant mural and public-art projects, including the Michlalah murals in Jerusalem associated with Archie Rand, Knox Martin's Venus, and indoor murals connected with Frank Stella and Roy Lichtenstein.

    Outcome. The collaborations demonstrated the use of the company's materials in large-scale and artist-led projects, although the supplied material does not provide campaign metrics or commercial outcomes.

Brand decisions

  • 2002

    Adoption of employee ownershipStrategy

    Background

    Golden Artist Colors was an established independent manufacturer with roots in a family paint business.

    Action taken

    The company became an employee stock ownership plan company, with the reference describing a planned transition to 100 percent employee ownership in 2020.

    Aftermath

    The ownership change strengthened the company's employee-owned identity. The supplied sources do not confirm the final ownership percentage or provide financial details.

  • 1946

    Launch of Magna acrylic paintProduct launch

    Background

    Bocour Artist Colors had experimented with acrylic paint for artists during the postwar period, seeking an alternative to traditional oil-color materials.

    Action taken

    The company made Magna, an early artists' acrylic paint, ready for sale between 1946 and 1949.

    Aftermath

    Magna became an early example of acrylic paint entering professional fine-art practice, with Morris Louis identified as one of its early users.

Recent events

  • Unconfirmed

    Reported

    Golden Artist Colors receives employer recognition award[2]

    Golden Artist Colors was named one of the statewide recipients of The Arc New York 2020 Employer Recognition Award.

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Sources2 sources

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