GoDigital Media Group
American multinational media and entertainment group focused on intellectual-property rights, digital distribution, content networks, and commerce brands.
Last updated October 14, 2026
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Overview
GoDigital Media Group is a privately held American media and entertainment conglomerate headquartered in Los Angeles. Founded in 2006 by Jason Peterson, the company began by licensing music rights and subsequently developed a broader portfolio spanning music distribution, film and video distribution, digital rights management, creator services, entertainment networks, software, fitness, and consumer retail. Its central business model is based on acquiring, licensing, administering, distributing, and monetizing intellectual property across digital platforms. The group expanded beyond its original music-rights focus through a series of operating businesses and acquisitions. In 2008 it established a movie-distribution subsidiary, also called GoDigital, and in 2010 it created ContentBridge, a software business designed to support the movement, tracking, localization, and delivery of multimedia content. Its video activities grew in 2012 through the acquisition of Might Entertainment, which added approximately 700 films to the group's licensing catalog. The same year, the music-distribution operation was renamed Cinq Music. Cinq later developed into a combined distributor, label, creator-services provider, and rights-management company, initially with particular strength in Latin and independent music. GoDigital's portfolio has included businesses that serve different points in the digital-content value chain. AdShare identifies and monetizes unauthorized uses of copyrighted music and other audio in online videos. Sound Royalties provides advances to artists secured against future royalty income. ContentBridge supplies technology for content delivery and supply-chain management. The group's entertainment networks have included Latido Music, an ad-supported Latin music channel, and NGLmitú, a digital media business oriented toward Latino audiences through lifestyle, food, documentary, and branded-content programming. YogaWorks broadened the portfolio into digital fitness and subscription video services. Music has remained one of the group's most visible areas. Cinq Music built a catalog and distribution operation serving Latin and independent artists, while also moving into wider genres. The company reported reaching tens of millions of monthly listeners during the late 2010s. Its projects and rights activity have included work associated with the global success of “Despacito,” distribution of a Janet Jackson album, and acquisitions involving recorded-music rights connected with T.I., Sean Kingston, and Jason Derulo. In 2022, GoDigital announced a further major capital commitment to Cinq to support catalog and licensing expansion. The group also expanded into physical commerce. In 2022, GoDigital acquired Eastern Mountain Sports and Bob's Stores from Frasers Group. These transactions brought established outdoor and apparel retail brands into a company historically centered on intellectual property, digital content, and related services. GoDigital subsequently operated both digital media assets and consumer-facing commerce businesses under a broader multi-industry structure. During the COVID-19 pandemic, GoDigital closed its Los Angeles headquarters and moved to a remote-work model. It also continued an acquisition-led strategy, purchasing or investing in multiple businesses between 2020 and 2023. In 2021, GoDigital and MEP Capital Management acquired YogaWorks through a Chapter 11 bankruptcy auction and repositioned the business as an online subscription service after the pandemic had forced the closure of its physical studios. In 2023, YogaWorks added a fitness program designed for people affected by breast cancer in partnership with Samantha Harris. GoDigital also expressed interest in acquiring Vice during Vice's bankruptcy process, although Fortress Investment Group ultimately won the transaction. The group remains best understood as a diversified rights-management and digital-media platform with additional exposure to fitness and retail.
History
GoDigital Media Group was established in 2006 by Jason Peterson in Los Angeles. Its initial business was the licensing and administration of music rights. Rather than remaining a conventional record company, the group built a rights-centered model intended to capture value from the use of recordings and other content across digital platforms. In 2008, GoDigital entered film distribution by creating a subsidiary under the GoDigital name. In 2010, it launched ContentBridge, a software company focused on multimedia supply-chain processes, including delivery, usage tracking, and international localization. These additions gave the group both a content-rights business and technology intended to support the distribution of that content. The video operation expanded in January 2012 through the acquisition of Might Entertainment, a video-on-demand company whose catalog contributed roughly 700 movie titles to GoDigital's licensing inventory. That year, the music-distribution division was renamed Cinq Music. Cinq gradually broadened its role into music-label operations, artist and creator services, and rights management. Also in 2012, Preferred Ventures purchased a majority interest in the GoDigital subsidiary for an undisclosed amount. In January 2014, Preferred Ventures merged GoDigital with Variance Films, creating Amplify as a film-distribution business. GoDigital's film interests continued to develop when the subsidiary acquired independent-film distributor Distribber in 2015. Digital video and music-network activities became another important part of the group. In 2016, AdShare acquired Primo Media, a YouTube-channel network associated with Latin music and talent marketing. In 2017, GoDigital launched Latido Music, an advertising-supported Latin music television and multimedia channel. The company's business at this stage was strongly associated with Latin music, and it reported approximately 50 million monthly listeners by 2018, with a large share located in Latin American countries. GoDigital invested in Cinq Music to help it move into additional genres. Cinq's distribution of a Janet Jackson album in 2018 represented a notable project outside the company's earlier concentration. It also bought rights in recordings associated with T.I. from Warner Music Group. Further investment in 2019 supported the acquisition of the Beluga Heights label, including rights connected with Sean Kingston and Jason Derulo. GoDigital continued to consolidate and diversify its Latin-focused media activities. In February 2020, Latido Music acquired Mitú, a competing business producing and distributing content for Latino audiences. Mitú was later combined with NGL Collective, resulting in the NGLmitú operation. During the COVID-19 pandemic, GoDigital closed its Los Angeles headquarters and shifted to remote work. From 2020 through 2023, the group acquired eight businesses, reinforcing its acquisition-led approach. One of the most significant later transactions was the 2021 acquisition of YogaWorks with MEP Capital Management. YogaWorks had entered Chapter 11 after the pandemic forced the closure of its physical yoga studios. GoDigital and its partner acquired the business in a bankruptcy auction and converted it into an online subscription service. In 2023, YogaWorks expanded its programming with a fitness offering intended for people affected by breast cancer, developed with Samantha Harris. GoDigital also expanded its financial and rights-management capabilities. Sound Royalties, acquired during the 2020–2023 period, provides advances to artists in return for a share of future music royalties. In 2022, GoDigital made another substantial investment in Cinq Music, supporting further licensing and catalog activity. The group simultaneously moved into physical retail by acquiring Eastern Mountain Sports and Bob's Stores from Frasers Group. The transaction was strategically significant because it added established storefront-based outdoor and apparel businesses to a portfolio historically dominated by digital rights, media, and services. In 2023, GoDigital indicated that it would bid for Vice while the digital-media company was in bankruptcy. Fortress Investment Group ultimately submitted the winning offer, so Vice did not become part of GoDigital. By the latest period described in the available reference material, GoDigital Media Group remained a diversified private group organized around intellectual-property monetization, with businesses in music, video, digital networks, creator finance, content technology, online fitness, and commerce.
- 2023
YogaWorks adds a specialized fitness program
[1]YogaWorks introduced a program for people affected by breast cancer in partnership with Samantha Harris.
- 2022
Expansion into outdoor and apparel retail
[1]GoDigital acquired Eastern Mountain Sports and Bob's Stores from Frasers Group.
- 2021
YogaWorks is acquired through bankruptcy proceedings
[1]GoDigital and MEP Capital Management acquired YogaWorks and shifted it from physical studios toward online subscriptions.
- 2020
Mitú is acquired by Latido Music
[1]The acquisition strengthened the group's Latino-focused digital-media activities.
- 2017
Latido Music launches
[1]GoDigital launched an advertising-supported Latin music channel and multimedia network.
- 2014
Amplify is formed
[1]GoDigital and Variance Films were merged by Preferred Ventures into the film-distribution business Amplify.
- 2012
Might Entertainment is acquired and Cinq Music is established
[1]The video-on-demand acquisition expanded the film catalog, while the music-distribution business adopted the Cinq Music name.
- 2010
ContentBridge is created
[1]GoDigital established a software business for multimedia content supply-chain and distribution processes.
- 2008
Entry into film distribution
[1]The group created a movie-distribution subsidiary operating under the GoDigital name.
- 2006
GoDigital Media Group is founded
[1]Jason Peterson founded the company in Los Angeles with an initial focus on licensing music rights.
Products and positioning
A diversified intellectual-property and digital-media platform that combines music and video rights management with creator services, entertainment networks, content technology, online fitness, and consumer commerce.
Music rights, distribution, and label services · 2012
Cinq Music Group
Cinq Music is GoDigital's music-focused rights and distribution business. It serves Latin and independent music while also operating as a label, creator-services provider, and rights-management company. Its activities include licensing recordings, distributing releases to digital services, supporting artists, and acquiring catalogs or individual rights. The business expanded beyond Latin music during the late 2010s and was the recipient of additional GoDigital investment in 2022.
Digital copyright management
AdShare
AdShare is a digital-rights business that identifies copyrighted audio used in third-party online videos without authorization. It helps rights holders locate uses of their material and monetize or manage those uses, particularly across video platforms such as YouTube. Its acquisition of Primo Media added a Latin-music YouTube network and related talent-marketing capabilities.
Content supply-chain software · 2010
ContentBridge
ContentBridge develops software for the delivery and administration of digital multimedia. Its functions include helping distribute content, track where content has been used, and prepare or translate material for international markets. The business reflects GoDigital's effort to combine intellectual-property ownership and licensing with technology infrastructure for the entertainment supply chain.
Digital music network · 2017
Latido Music
Latido Music is an advertising-supported Latin music television and multimedia network. It creates and distributes music-oriented programming for audiences that include younger digital consumers, with a strong emphasis on Latin music and Latino markets. Its acquisition of Mitú expanded the network's connection to broader Latino lifestyle and entertainment content.
Latino digital media
NGLmitú
NGLmitú produces digital stories, programs, documentaries, and branded content for Latino audiences. Its subject areas include food, lifestyle, culture, and entertainment. The operation emerged from the combination of Mitú with NGL Collective after Mitú was acquired by Latido Music.
Artist royalty finance
Sound Royalties
Sound Royalties provides financing advances to artists in exchange for rights to future royalty income. The business gives music creators access to capital without requiring a conventional sale of their entire catalog, while allowing the financing provider to participate in the future cash flows generated by music rights.
Online fitness subscription
YogaWorks
YogaWorks is an online yoga and fitness service. After GoDigital and MEP Capital Management acquired the company through a Chapter 11 auction, the business was repositioned around digital subscriptions rather than its former network of physical studios. Its programming later expanded to include a fitness offering designed for people affected by breast cancer.
Outdoor retail
Eastern Mountain Sports
Eastern Mountain Sports is an outdoor retail brand selling equipment, apparel, and related products. Its acquisition in 2022 expanded GoDigital's activities into physical consumer commerce and added a store-based retail business to the group's primarily digital-media and intellectual-property portfolio.
Apparel retail
Bob's Stores
Bob's Stores is an apparel and footwear retail brand acquired by GoDigital alongside Eastern Mountain Sports in 2022. The transaction brought an established physical retail operation into GoDigital's portfolio and represented a move beyond media, rights management, and digital services.
Brand decisions
2023
Bid for Vice during bankruptcy proceedingsM&ABackground
Vice entered bankruptcy proceedings and attracted competing interest from media and investment firms.
Action taken
GoDigital stated that it would bid for Vice.
Aftermath
Fortress Investment Group submitted the winning bid, and Vice was sold to Fortress rather than becoming part of GoDigital.
- Fortress Investment Group — Fortress submitted the successful competing offer and acquired Vice.
2022
Expand from digital rights into physical retailStrategyBackground
GoDigital had historically concentrated on intellectual-property rights, digital content, and related services rather than store-based commerce.
Action taken
The group acquired Eastern Mountain Sports and Bob's Stores from Frasers Group.
Aftermath
The acquisitions added outdoor and apparel retail brands to GoDigital's diversified portfolio.
Reported acquisition price. 70000000 (2022)
2021
Convert YogaWorks into an online subscription serviceStrategyBackground
YogaWorks had closed its physical yoga studios after the COVID-19 pandemic disrupted in-person fitness businesses and entered Chapter 11 proceedings.
Action taken
GoDigital and MEP Capital Management acquired YogaWorks through a bankruptcy auction and shifted the business toward online subscriptions.
Aftermath
YogaWorks continued as a digital fitness service and later introduced a program for people affected by breast cancer.
Acquisition price. 9600000 (2021)
Recent events
- 2023
YogaWorks introduces a breast-cancer-focused fitness program[1]
Product launch
YogaWorks launched a fitness program for users affected by breast cancer in collaboration with Samantha Harris.
- 2023
GoDigital bids for Vice during bankruptcy proceedings[1]
M&A · Bankruptcy
GoDigital stated that it intended to bid for Vice, but Fortress Investment Group submitted the successful competing offer and acquired the company.
- 2022
GoDigital makes a major new investment in Cinq Music[1]
Other
GoDigital committed additional capital to Cinq Music to support the acquisition and licensing of music rights.
- 2022
GoDigital acquires Eastern Mountain Sports and Bob's Stores[1]
M&A
The group acquired the outdoor and apparel retailers from Frasers Group, extending its portfolio into physical commerce.
- 2021
GoDigital and MEP Capital acquire YogaWorks[1]
M&A · Bankruptcy
The partners acquired YogaWorks through a Chapter 11 bankruptcy auction and repositioned the company as an online subscription fitness service.
- 2020
Latido Music acquires Mitú[1]
M&A
Latido Music acquired the competing Latin-focused media business Mitú, which was later combined with NGL Collective.
- 2020
GoDigital moves to a remote-work model during the pandemic[1]
Other
During the COVID-19 pandemic, the group closed its Los Angeles headquarters and transitioned its workforce to remote operations.
- 2019
Cinq Music acquires Beluga Heights[1]
M&A
Following additional investment, Cinq Music acquired the Beluga Heights record label and rights connected with songs by Sean Kingston and Jason Derulo.
- 2018
Cinq Music distributes a Janet Jackson album[1]
Product launch
Cinq Music's work on a Janet Jackson album marked an important expansion into projects outside its earlier Latin-music concentration.
- 2018
Cinq Music acquires rights associated with T.I. recordings[1]
M&A · Other
Cinq Music purchased music rights previously held by Warner Music Group in recordings associated with rapper T.I.
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