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Go Outdoors

Retailer / private label

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British outdoor retail chain owned by JD Sports, describing itself as the UK's biggest outdoor retailer.

Last updated September 15, 2026

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Overview

Go Outdoors is a British outdoor retail chain owned by JD Sports. Its official site presents it as the UK's biggest outdoor retailer, with over 120 stores nationwide and more than 600 leading brands across 20 different activities, supported by a Members' card with over 6 million members. The retailer sells outdoor clothing, equipment and footwear across categories including men's, women's and kids' ranges, fishing, countrywear, running, walking, camping, cycling and caravanning, and partners with organisations such as The Duke of Edinburgh's Award, The Scout Association and Girlguiding.

History

Go Outdoors is a British outdoor retail chain owned by JD Sports. Its official About Us page states that it has over 120 stores nationwide and more than 600 leading brands available across 20 different activities, and describes itself as the UK's biggest outdoor retailer. The retailer serves customers across activities including angling, camping, climbing, cycling, equestrian, hiking and running, and partners with The Duke of Edinburgh's Award, The Scout Association and Girlguiding. It operates a Members' card with over 6 million members. Its gift card can be used in-store at GO Outdoors, Blacks, Millets and JD Sports stores, and online at JD Sports.

Products and positioning

The UK's biggest outdoor retailer, making the outdoors accessible to everyone in the UK.

  • GO Outdoors Members' card

    A membership card unlocking exclusive prices across all departments, with over 6 million members.

  • The Ultimate Gift Card

    A physical gift card usable in-store at GO Outdoors, Blacks, Millets and JD Sports stores, and online at JD Sports.

Recent events

  • Go Outdoors set to close its Basildon store[6]

    Reported:

    Go Outdoors was reported as set to close its store in Basildon; the supplied article does not give a closure date.

Sources6 sources

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