GMM25

GMM25 is a Thai digital terrestrial television channel associated with the GMM Grammy entertainment group. The channel was created as part of Thailand’s transition to digital terrestrial broadcasting and began transmission on 25 May 2014, after GMM Grammy received a digital television licence from Thailand’s National Broadcasting and Telecommunications Commission in December 2013. Its operating company is GMM Channel Co., Ltd., while the channel is owned within the GMM Grammy structure through GMM Holding and operated by The One Enterprise. The channel’s programming is aimed particularly at teenagers and younger viewers. Its schedule combines scripted drama, music, news, general entertainment, talk and variety programming. A notable part of its identity is its relationship with GMMTV, another GMM-affiliated entertainment producer. GMMTV-produced series, including youth-oriented dramas and boys’ love and girls’ love productions, have been broadcast on GMM25, helping the channel participate in the wider Thai television and streaming ecosystem built around serialized entertainment and fan communities. These programs have included regular evening drama slots as well as weekend programming in daytime and late-night periods. GMM25 has also used distribution partnerships to extend the life of its programming beyond the linear television schedule. The channel has partnered with Viu and LINE TV to make reruns available through online video platforms. This reflects a multi-platform approach in which television broadcasts provide the primary schedule while digital services provide additional access and discoverability. The channel operates alongside other GMM-affiliated media and entertainment assets, including ONE31. Takonkiet Viravan is identified as the chief executive associated with GMM25’s operating structure and also serves as managing director of The One Enterprise and ONE31. GMM25’s brand proposition is therefore based on youth-focused Thai entertainment, locally produced drama, music and television formats, supported by the production and distribution resources of the broader GMM Grammy group.

GMM25 emerged from Thailand’s digital terrestrial television rollout in the early 2010s. In December 2013, GMM Grammy was awarded a digital television licence by the National Broadcasting and Telecommunications Commission. The licence enabled the group to establish a new television service distinct from its established music and entertainment businesses and to compete for audiences in Thailand’s expanding digital-channel market. The resulting channel, GMM25, began broadcasting on 25 May 2014. It was operated by GMM Channel Co., Ltd. and positioned as a general entertainment service with particular appeal to teenagers and younger viewers. Rather than limiting its schedule to one format, the network combined drama, music, news, variety and other entertainment programming. This mixture connected the channel with GMM Grammy’s broader capabilities in music production, television production and talent-led entertainment. GMM25 developed a close programming relationship with GMMTV. Productions associated with GMMTV, especially youth dramas and serialized boys’ love and girls’ love titles, became an important part of the channel’s evening and weekend schedule. The channel has aired such drama programming in regular evening slots, while weekend schedules have included programs positioned in mid-morning and late-night periods. This programming strategy linked the linear television service with the growing audience communities surrounding Thai actors, music performers and serialized drama franchises. The channel’s distribution model also expanded beyond traditional broadcast television. Partnerships with Viu and LINE TV enabled reruns of selected programs to reach viewers through online platforms. These arrangements gave GMM25 programming additional availability after its original broadcast and reflected changing viewing habits in Thailand, where television channels and digital video services increasingly operated together. GMM25 remains part of the GMM Grammy corporate ecosystem. The channel is owned through GMM Holding within the GMM group and is operated by The One Enterprise. Its executive structure is connected with ONE31, another major GMM-affiliated television service; Takonkiet Viravan is identified as the chief executive associated with GMM25 and as managing director of The One Enterprise and ONE31. The available reference material does not provide a complete founding team, headquarters address, detailed ownership percentages or a full chronology of later programming changes.

• 2014

  GMM25 began broadcasting

  [1]GMM25en.wikipedia.org

  GMM25 launched as a Thai digital terrestrial television channel on 25 May 2014.

• 2013

  Digital television licence awarded

  [1]GMM25en.wikipedia.org

  GMM Grammy received a digital television licence from Thailand’s National Broadcasting and Telecommunications Commission, enabling the creation of the GMM25 service.

• Online rerun partnerships

  [1]GMM25en.wikipedia.org

  GMM25 partnered with Viu and LINE TV to distribute reruns of selected channel programs through online video platforms.

A Thai youth-oriented digital television channel combining locally produced drama, music, news and entertainment, with a strong association with GMMTV series and multi-platform rerun distribution.

• Digital terrestrial television · 2014

  GMM25 television channel

  The core GMM25 offering is a Thai digital terrestrial television channel. Its schedule spans drama, music, news and general entertainment, with programming directed particularly toward teenagers and younger viewers. The service also carries weekend programs and recurring evening drama slots.

• Television drama

  GMMTV-produced drama programming

  GMM25 broadcasts programs produced by GMMTV, including youth-oriented scripted series and boys’ love and girls’ love dramas. These productions form a significant part of the channel’s evening entertainment identity and connect its broadcast schedule with GMM’s wider actor, music and fan ecosystem.

• Digital video distribution

  Online reruns

  Through partnerships with Viu and LINE TV, selected GMM25 programs have been made available as reruns on online video platforms. This offering supplements the linear channel and gives viewers another way to access previously broadcast content.

• 2013

  Entered Thailand’s digital terrestrial television marketStrategy

  Background

  GMM Grammy received a digital television licence during Thailand’s digital broadcasting rollout.

  Action taken

  The group established the GMM25 channel, which began broadcasting the following year with a youth-oriented general entertainment schedule.

  Aftermath

  GMM25 became one of the GMM group’s television outlets and developed a programming relationship with GMMTV and other GMM-affiliated entertainment operations.

  Source

• Added online rerun distributionStrategy

  Background

  Viewer access to television programming increasingly extended beyond scheduled terrestrial broadcasts.

  Action taken

  GMM25 partnered with Viu and LINE TV to distribute reruns of selected programs through online video services.

  Aftermath

  The channel’s content became available through both linear television and partner digital platforms.

  Source

• 2014

  GMM25 launched as a Thai digital terrestrial television channel[1]GMM25en.wikipedia.org

  Product launch

  GMM25 began broadcasting on 25 May 2014 after GMM Grammy received a digital television licence from Thailand’s National Broadcasting and Telecommunications Commission in December 2013.

• GMM25 extended programming distribution through Viu and LINE TV[1]GMM25en.wikipedia.org

  Other

  The channel partnered with Viu and LINE TV to provide reruns, extending access to selected GMM25 programming through online video services.

1. 1GMM25en.wikipedia.org
2. 2GMM25 official websitegmm25.com