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Glastron

Glastron is an American recreational boat brand known for early fiberglass construction and distinctive performance hull designs.

Last updated August 24, 2026

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Overview

Glastron is an American boat manufacturing brand established in Austin, Texas, on October 14, 1956, by Bob Hammond, Bill Gaston, Bob Shoop, and Guy Woodard. It became one of the early manufacturers to build recreational boats from fiberglass, a material that enabled more consistent production, complex styling, and relatively light hulls compared with many traditional construction methods. The brand’s identity developed around accessible performance boats, particularly powerboats with highly styled hulls and a strong recreational-market orientation. A significant part of Glastron’s historical importance lies in its hull innovations. The company is associated with the Aqualift and SSV hull designs, which were developed to improve the handling and performance characteristics of fiberglass runabouts and sport boats. The SSV design has had lasting importance for the marque and continued to be used in later Glastron boats. The company also produced boats across more than one recreational category, including powerboats and at least one sailboat model, the Spirit 21. Glastron achieved unusually high public visibility through film appearances. Its Glastonbury boats were used in the James Bond films Live and Let Die and Moonraker. The Live and Let Die production included an extensive boat chase filmed in Louisiana near the Irish Bayou. Glastron reportedly built 26 boats for that sequence, with 17 destroyed during rehearsals. A speedboat jump cleared approximately 110 feet, or 34 metres, over the bayou, an achievement that unintentionally set a Guinness World Record at the time. The jump was performed using a specially constructed ramp, and the resulting impact waves caused a following boat to overturn. Glastron boats also appeared in Jaws 3, further associating the brand with action-oriented marine imagery. Ownership and manufacturing arrangements changed over time. During the 1990s, Glastron was sold to Genmar Holdings, after which manufacturing was moved from Texas to Minnesota. The brand later became part of Rec Boat Holdings. Rec Boat Holdings is a subsidiary of Groupe Beneteau, the French marine group, placing Glastron within a larger international recreational-boating portfolio. Public reference material identifies Glastron as an active brand, although detailed current operating information, headquarters data, model ranges, and present-day executive leadership are not established in the supplied sources.

History

Glastron was founded in Austin, Texas, on October 14, 1956, by Bob Hammond, Bill Gaston, Bob Shoop, and Guy Woodard. The company entered the recreational marine market during a period when fiberglass was becoming increasingly important in boat production. As one of the early manufacturers to adopt fiberglass boats, Glastron helped popularize a construction method that supported repeatable manufacturing, lower weight, and more elaborate hull and deck forms than were practical with some older materials. The company’s development was closely connected to hull engineering. Glastron became associated with the Aqualift and SSV hull designs, which formed part of its effort to distinguish its boats through ride, handling, and performance characteristics. The SSV design in particular remained significant enough to be used in later Glastron products. The brand’s product history included recreational powerboats and other marine craft, including the Spirit 21 sailboat. Glastron’s cultural profile expanded beyond the boating press through its association with James Bond films. Boats identified with the Glastonbury line appeared in Live and Let Die and Moonraker. The most prominent use occurred in the Louisiana boat chase in Live and Let Die. Twenty-six boats were built for the production, and seventeen were destroyed during rehearsals. A specially constructed ramp enabled a speedboat to clear about 110 feet over the bayou. The jump was not originally intended as a record-setting sporting achievement, but it was reported to have set a Guinness World Record at the time. The force of the landing generated waves that caused another boat to flip. Glastron boats were also visible in Jaws 3. In the 1990s, Glastron was sold to Genmar Holdings. Manufacturing was subsequently transferred from Texas to Minnesota, marking a change in the company’s industrial footprint. Glastron later became part of Rec Boat Holdings. Rec Boat Holdings is a subsidiary of Groupe Beneteau, an international marine-products group. This ownership structure places Glastron within a broader portfolio of recreational boat brands rather than as an independently listed company. The supplied reference material identifies Glastron as an active boat brand and emphasizes its historical fiberglass production, hull-design work, and film exposure. It does not provide a confirmed current headquarters, a complete current product catalogue, current executives, precise acquisition dates, financial information, or a detailed account of present manufacturing operations. Those areas therefore remain undocumented in this dossier.

  • 1956

    Glastron is founded in Austin

    [1]

    Bob Hammond, Bill Gaston, Bob Shoop, and Guy Woodard establish Glastron in Austin, Texas, on October 14.

  • Fiberglass boat production becomes a defining capability

    [1]

    Glastron develops a reputation as one of the early manufacturers of fiberglass boats, helping define its recreational-marine identity.

  • Aqualift and SSV hull designs become associated with the brand

    [1]

    The company introduces and develops hull concepts known as Aqualift and SSV; the SSV design continues to be used in later boats.

  • Ownership passes to Genmar Holdings

    [1]

    Glastron is sold to Genmar Holdings during the 1990s, after which manufacturing is moved to Minnesota.

  • Glastron becomes part of Rec Boat Holdings

    [1]

    The brand later enters the Rec Boat Holdings portfolio, which is identified as a subsidiary of Groupe Beneteau.

Products and positioning

A recreational marine brand combining fiberglass construction, expressive styling, and performance-oriented hull design, with additional visibility from film and popular-culture appearances.

  • Recreational powerboats

    Glastonbury boats

    The Glastonbury line is associated with Glastron’s public profile through its use in the James Bond films Live and Let Die and Moonraker. The boats represented the brand’s fiberglass recreational-powerboat orientation and became particularly notable because of the demanding Louisiana chase sequence made for Live and Let Die.

  • Sailboat

    Spirit 21

    Spirit 21 is identified in reference material as a Glastron sailboat model. The available source provides the model name and category but does not establish its launch date, technical specifications, production volume, or current availability.

  • Performance recreational boats

    SSV-hull boats

    The SSV hull is one of Glastron’s signature design concepts. It is associated with the company’s effort to differentiate its fiberglass boats through hull form and on-water performance. Reference material states that the design remains in use, but does not specify the complete model range or current technical configuration.

  • Performance recreational boats

    Aqualift-hull boats

    Aqualift is a Glastron hull-design innovation cited in accounts of the company’s engineering history. It forms part of the brand’s legacy of developing fiberglass boat hulls intended to improve recreational performance and handling.

Marketing campaigns

  • Live and Let Die boat sequence

    United States · International film market

    Glastron supplied boats for the James Bond film Live and Let Die. The Louisiana chase near the Irish Bayou used 26 boats, and the production included a notable long-distance speedboat jump.

    Outcome. The sequence gave Glastron broad entertainment-media exposure. Seventeen boats were reportedly destroyed during rehearsals, while the approximately 110-foot jump became associated with a Guinness World Record at the time.

  • Moonraker film placement

    International film market

    Glastonbury boats were featured in the James Bond film Moonraker, extending Glastron’s association with the franchise beyond Live and Let Die.

    Outcome. The placement reinforced the brand’s connection with cinematic action, performance boating, and international popular culture.

Brand decisions

  • Sale to Genmar HoldingsM&A

    Background

    During the 1990s, Glastron underwent an ownership change and was sold to Genmar Holdings.

    Action taken

    Genmar Holdings acquired Glastron, and manufacturing was subsequently moved to Minnesota.

    Aftermath

    The transaction changed Glastron’s manufacturing location from its Texas origins to Minnesota. The supplied material does not provide the transaction value or an exact year.

  • Integration into Rec Boat HoldingsM&A

    Background

    Glastron later became part of Rec Boat Holdings, a company identified as a subsidiary of Groupe Beneteau.

    Action taken

    The brand was placed within the Rec Boat Holdings and Groupe Beneteau ownership structure.

    Aftermath

    Glastron continued as a boat brand within a larger marine-products group. The supplied sources do not provide the transaction date or financial terms.

Sources1 sources

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