Giada

Giada, stylised as GIADA, is an Italian luxury fashion brand established in Milan in 2001 by Rosanna Daolio. The brand developed around a restrained interpretation of luxury, combining refined materials, clean construction and an understated visual language rather than overt branding. Its identity is associated with simplicity, elegance and an architectural sensibility that extends across fashion, retail interiors, hospitality and cultural programming. A significant ownership transition occurred in 2011, when Giada was acquired by the Chinese company Redstone Haute Couture. The transaction connected the Milanese label with a Chinese luxury-fashion organization and supported the brand's subsequent international development. In 2013, Giada opened its first store on Milan's Via Monte Napoleone, one of the city's principal luxury retail streets. The interior was designed by architect Claudio Silvestrin, reinforcing the brand's preference for quiet, sculptural environments and close integration between fashion and architecture. The brand's design language was further represented by the Andi coat, whose sketch Rosanna Daolio created in 2014 at Giada's Milan studio on Via Sant'Andrea. The coat is described as a representative Giada product because of its emphasis on simplicity and elegance. In 2015, Gabriele Colangelo became creative director, bringing an established designer's perspective to the label's collections. Giada presented its womenswear collection at Milan's Pinacoteca di Brera in 2016 and has continued to show collections during Milan Fashion Week. These presentations positioned the brand within the institutional and cultural setting of Milanese fashion, rather than treating runway activity as a purely commercial exercise. In 2019, Giada opened its first United States store in Boston, Massachusetts, and also participated in Milan Design Week, reflecting an ambition that reaches beyond apparel into design-oriented cultural communication. The brand expanded into hospitality in 2021 with the opening of Giada Garden in Beijing, described as its first Italian fine-dining restaurant. Giada Garden received one Michelin star in 2023. This move extended Giada's Italian lifestyle positioning into food, interiors and guest experience while maintaining a connection with its Chinese business context. Giada also operates cultural initiatives. Giada Academy began in Beijing in January 2022 and later held its second edition in Milan at Palazzo Brera, a venue associated with an art gallery, library and Giada's recent fashion presentations. Under the Academy, Giada created events with La Lettura focused on culture, art, literature, design and journalism. These programs, hosted at Giada House on Via Monte Napoleone in Milan, demonstrate the brand's effort to build a wider intellectual and cultural ecosystem around its fashion activities. The available reference material does not establish Giada's current executive structure, precise product categories beyond womenswear and the Andi coat, detailed revenue information, or a standalone corporate website. Its documented public profile nevertheless presents Giada as an active Milan-rooted luxury brand with Chinese ownership, international retail activity, fashion-week participation, hospitality operations and cultural programming.

Giada was founded in Milan in 2001 by Rosanna Daolio as an Italian fashion label. From its origins, the brand pursued a discreet form of luxury built around elegant silhouettes, restrained detailing and a close relationship between clothing and the architectural spaces in which it is presented. The Andi coat, sketched by Daolio in 2014 at Giada's Milan studio, became an emblematic example of this approach, expressing the brand's stated ideals of simplicity and elegance. In 2011, Giada was acquired by Redstone Haute Couture, a Chinese company. The ownership change provided a platform for the brand's later expansion between Italy, China and other international markets. Two years later, Giada opened its first Milan flagship on Via Monte Napoleone. The store's interior, designed by Claudio Silvestrin, gave physical form to the label's minimalist and sculptural identity. Gabriele Colangelo became creative director in 2015. In 2016, Giada presented a womenswear collection at the Pinacoteca di Brera in Milan. The brand subsequently continued to show during Milan Fashion Week, using culturally significant Milanese locations as part of its presentation strategy. This fashion activity established Giada more clearly as a luxury womenswear house with an institutional and design-conscious point of view. International development continued in 2019, when Giada opened its first United States store in Boston. The same year, the brand debuted at Milan Design Week, indicating that its business and communications were extending into the broader design field. Its expansion was not limited to retail: in 2021, Giada opened Giada Garden in Beijing, described as its first Italian fine-dining restaurant. The restaurant was later awarded one Michelin star in 2023, adding hospitality recognition to the brand's fashion profile. Giada's cultural activity developed further through Giada Academy, launched in Beijing in January 2022. Its second edition was hosted in Milan at Palazzo Brera, a setting that also includes an art gallery and library and has been used for Giada's fashion shows. Through the Academy, Giada also organized a series of events with La Lettura at Giada House on Via Monte Napoleone. The programs addressed culture, art, literature, design and journalism. Taken together, the documented history shows a brand that moved from a Milanese fashion foundation to an international luxury platform with Chinese ownership, Italian retail and creative roots, U.S. market presence, Beijing hospitality and cultural initiatives. Publicly available reference material does not provide a complete account of current management, financial performance, manufacturing arrangements or the full range of products.

1. 2023Giada Garden receives one Michelin star

   The Beijing restaurant received one Michelin star.

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2. 2022Giada Academy begins

   Giada Academy began in Beijing as a cultural project focused on subjects including art, literature, design and journalism.

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3. 2021Giada Garden opens in Beijing

   The brand opened Giada Garden, its first Italian fine-dining restaurant, in Beijing.

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4. 2019U.S. retail and Milan Design Week expansion

   Giada opened its first American store in Boston and debuted at Milan Design Week.

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5. 2016Womenswear collection shown at Pinacoteca di Brera

   Giada launched its womenswear collection at the Pinacoteca di Brera in Milan and continued presenting collections during Milan Fashion Week.

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6. 2015Gabriele Colangelo appointed creative director

   Gabriele Colangelo became Giada's creative director.

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7. 2014Andi coat sketch created

   Founder Rosanna Daolio created the sketch for the Andi coat at Giada's Milan studio.

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8. 2013First Via Monte Napoleone store

   Giada opened its first store on Via Monte Napoleone in Milan, with interiors designed by Claudio Silvestrin.

   Source
9. 2011Acquisition by Redstone Haute Couture

   Chinese company Redstone Haute Couture acquired Giada.

   Source
10. 2001Giada is founded in Milan

    Rosanna Daolio founded Giada as an Italian fashion brand in Milan.

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A Milan-rooted luxury brand centered on quiet elegance, refined construction and an architectural relationship between fashion, interiors, design, food and culture.

• Giada womenswear collectionsLuxury womenswear2016

  Giada's core offering is luxury womenswear presented through seasonal collections associated with Milan Fashion Week. The brand's documented design language emphasizes simplicity, elegance, controlled silhouettes and a close relationship with architecture and art. Its collections have been presented at venues including the Pinacoteca di Brera in Milan.

• Andi coatOuterwear2014

  The Andi coat is identified as a representative Giada product. Rosanna Daolio created its sketch in 2014 at the brand's Via Sant'Andrea studio in Milan. It represents Giada's preference for a simple, elegant and refined approach to luxury outerwear.

• Giada GardenFine dining2021

  Giada Garden is the brand's first Italian fine-dining restaurant. It opened in Beijing in 2021 and extends Giada's fashion and lifestyle identity into food, interiors and hospitality. The restaurant received one Michelin star in 2023.

• 2022Giada Academy

  China · Italy

  Giada Academy began in Beijing in January 2022 as a cultural initiative addressing culture, art, literature, design and journalism. Its second edition was hosted in Milan at Palazzo Brera.

  Outcome. The initiative expanded from Beijing to Milan and became a platform for the brand's cultural programming.

  Source
• Giada Academy and La Lettura cultural events

  Italy

  Under Giada Academy, the brand created events with La Lettura at Giada House on Via Monte Napoleone in Milan. The series explored major themes in culture, art, literature, design and journalism.

  Source

• 2021Expansion into fine diningStrategy

  Giada had expanded beyond its original Milan fashion base through international retail and design-related activity.

  What changed. The brand opened Giada Garden, its first Italian fine-dining restaurant, in Beijing.

  Aftermath. Giada Garden received one Michelin star in 2023, strengthening the brand's broader lifestyle and hospitality positioning.

  Source
• 2016Womenswear collection launched at Pinacoteca di BreraProduct launch

  Giada had appointed Gabriele Colangelo as creative director in 2015.

  What changed. The brand presented its womenswear collection at the Pinacoteca di Brera in Milan.

  Aftermath. Giada continued showing collections during Milan Fashion Week.

  Source
• 2011Ownership transferred to Redstone Haute CoutureM&A

  Giada was an established Italian fashion brand founded in Milan in 2001.

  What changed. Redstone Haute Couture, a Chinese company, acquired the brand.

  Aftermath. The acquisition preceded Giada's later international retail, hospitality and cultural expansion, although detailed transaction terms are not available in the reference material.

  Source

• 2023Giada Garden receives Michelin one-star recognition

  Giada Garden in Beijing was awarded one Michelin star.

  Other
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• 2021Giada Garden opens in Beijing

  Giada opened Giada Garden in Beijing, its first Italian fine-dining restaurant.

  Product launch
  Source
• 2019Giada opens first United States store

  Giada opened its first U.S. store in Boston, Massachusetts, and debuted at Milan Design Week.

  Other
  Source
• 2016Giada presents womenswear at Pinacoteca di Brera

  The brand launched its womenswear collection at Milan's Pinacoteca di Brera and continued showing collections during Milan Fashion Week.

  Product launch
  Source
• 2015Gabriele Colangelo becomes creative director

  Gabriele Colangelo was appointed creative director of Giada.

  Leadership change
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• 2013Giada opens first Via Monte Napoleone store

  Giada opened its first store on Milan's Via Monte Napoleone, with an interior designed by Claudio Silvestrin.

  Other
  Source
• 2011Giada acquired by Redstone Haute Couture

  The Chinese company Redstone Haute Couture acquired the Milan-founded Italian fashion brand.

  M&A
  Source

1. Giada (brand)