GetResponse

GetResponse is a Poland-based marketing technology brand focused on email marketing, campaign management, and marketing automation. The company was founded in 1998 by Simon Grabowski and is headquartered in Gdańsk. Its central offering is a software platform that enables organizations to create, send, and manage email campaigns and connect those campaigns with broader marketing and sales activity. The brand emerged during the early expansion of commercial email as a digital marketing channel. Its core proposition has been to make campaign execution more manageable through software rather than manual list management and individually prepared messages. In that role, GetResponse belongs to the marketing-technology segment alongside email-service providers, marketing-automation vendors, and customer-relationship tools that support lead generation and conversion activity. The platform is associated primarily with email marketing and automation. These capabilities allow customers to organize marketing communications and coordinate campaigns across subscriber or customer audiences. The available reference material describes GetResponse as an email marketing service and email marketing platform for managing marketing and sales campaigns via email. The existing brand positioning characterizes it as a solution aimed at small and medium-sized businesses, although the supplied sources do not provide a definitive customer-size breakdown or market-share figure. GetResponse has also expanded its technology interests beyond basic message delivery. In 2022, it acquired Recostream, an artificial-intelligence product-recommendation startup. The transaction indicates an effort to add recommendation technology and data-driven personalization capabilities to its broader marketing software proposition. The available material does not specify the transaction value, detailed integration timetable, or the precise product names under which Recostream technology was commercialized, so those details are omitted. The company has received external recognition in the MarTech Breakthrough Awards. The supplied reference material states that GetResponse won awards in the email-marketing field in both 2023 and 2024. These recognitions reinforce the brand's association with email marketing and marketing technology, but they do not by themselves establish market leadership or a particular financial performance. GetResponse remains an active software brand headquartered in Poland. Its principal identity is that of a specialized marketing platform rather than a consumer product brand, with email marketing and automation at the center of its offering. Publicly supplied reference material does not establish a listed-company status, ticker, parent corporation, current executive roster beyond the founder, revenue figures, or a comprehensive list of international operating markets.

GetResponse was founded in 1998 by Simon Grabowski in Poland. Its business developed around the use of email as a digital marketing and sales channel, providing software for organizations that needed to prepare, manage, and distribute email campaigns. The company's headquarters are in Gdańsk. The brand's historical identity is closely tied to email marketing rather than to a single consumer product. Its platform is described as supporting the management of marketing and sales campaigns via email, placing GetResponse within the marketing-technology and marketing-automation sectors. The existing positioning supplied for the brand presents it as a solution for small and medium-sized businesses, although the available reference material does not provide detailed customer figures, geographic-market data, or financial results. Over time, GetResponse's technology scope expanded beyond the basic execution of email campaigns. In 2022, the company acquired Recostream, an artificial-intelligence startup specializing in product recommendations. This transaction connected GetResponse with recommendation and personalization technology and represented a strategic broadening of its software capabilities. The available sources do not disclose the purchase price, the legal structure of the acquisition, or the extent to which Recostream's technology was subsequently incorporated into named GetResponse products. External recognition has continued to associate the company with email marketing. According to the supplied Wikipedia reference, GetResponse won MarTech Breakthrough Awards in the email-marketing category in 2023 and 2024. These awards are relevant milestones in the brand's public profile, although they do not provide evidence of revenue, market share, or profitability. GetResponse is currently described as an active Poland-based email marketing platform. The supplied sources do not identify a public listing, ticker, parent company, current chief executive, or other current executives. They also do not establish a complete list of operating markets or a detailed chronology of product launches. Accordingly, the documented history is strongest on the company's founding, its email-marketing focus, the 2022 Recostream acquisition, and its 2023–2024 industry recognition.

1. 2024Second consecutive MarTech Breakthrough recognition

   GetResponse won another MarTech Breakthrough Award in the email-marketing field.

   Source
2. 2023MarTech Breakthrough Award for email marketing

   GetResponse won a MarTech Breakthrough Award in the email-marketing field.

   Source
3. 2022Acquisition of Recostream

   GetResponse acquired Recostream, an artificial-intelligence startup focused on product recommendations, broadening its technology interests beyond core email campaign management.

   Source
4. 1998GetResponse is founded

   Simon Grabowski founded GetResponse in Poland, establishing the company that would develop into an email marketing and marketing automation platform.

   Source

A marketing technology platform centered on email marketing and automation, positioned for organizations seeking to manage digital marketing and sales campaigns through software.

• GetResponse Email Marketing PlatformEmail marketing software

  The company's core software offering is an email marketing platform used to manage marketing and sales campaigns through email. Its documented role includes supporting the organization and execution of email communications for businesses and other organizations. The supplied sources do not provide a complete feature inventory, pricing structure, or separate product-release history.

• GetResponse Marketing AutomationMarketing automation software

  GetResponse is also positioned as a marketing automation provider. This category covers software for coordinating marketing activity and campaign workflows around customer or subscriber communications. The supplied material confirms the automation positioning but does not specify the full workflow, segmentation, analytics, or integration feature set.

• 2022Acquisition of RecostreamM&A

  GetResponse sought to broaden its marketing-technology capabilities beyond email campaign management through access to artificial-intelligence product-recommendation technology.

  What changed. The company acquired Recostream, an AI startup specializing in product recommendations.

  Aftermath. The acquisition expanded GetResponse's technology scope toward recommendations and personalization. The available sources do not document the transaction value or detailed post-acquisition integration.

  Source

• 2024GetResponse receives another MarTech Breakthrough recognition

  GetResponse won a MarTech Breakthrough Award in the email-marketing field for a second consecutive year according to the supplied reference material.

  Other
  Source
• 2023GetResponse receives MarTech Breakthrough recognition for email marketing

  GetResponse won a MarTech Breakthrough Award in the email-marketing field.

  Other
  Source
• 2022GetResponse acquires Recostream

  GetResponse acquired Recostream, an artificial-intelligence startup focused on product recommendations. The acquisition broadened the technology scope of the email-marketing company toward recommendation and personalization capabilities.

  M&A
  Source

1. GetResponse
2. GetResponse official website