Getir
Getir is a Turkish on-demand delivery brand specializing in rapid grocery, food, water, and local-commerce deliveries through a mobile app.
Last updated August 22, 2026
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Overview
Getir is a Turkish technology and delivery company founded in 2015 by a team including entrepreneur Nazım Salur, who had previously founded the Turkish ride-hailing service BiTaksi. Its name is derived from the Turkish word for “bring.” The company became one of the best-known examples of the rapid-delivery model, using dark stores, mobile ordering, dispatch technology, and local courier networks to deliver groceries and everyday products in a short period of time. The business initially concentrated on Turkey and built its proposition around convenience rather than conventional supermarket shopping. Customers used the Getir app to order a curated range of groceries, household goods, snacks, drinks, and other necessities. The company later broadened the app into a multi-service platform that also supported restaurant takeaway, water ordering, purchases from local businesses, and selected adjacent services. Its delivery model was particularly associated with small urban warehouses and a dense network of couriers. Getir grew rapidly during the late 2010s and the COVID-19 pandemic. Its orders reportedly doubled during the second half of 2019, reaching almost 1.5 million in December of that year. The company then expanded beyond Turkey through acquisitions and market launches. It acquired Spanish rapid-grocery startup BLOK in 2021 and UK-based Weezy later that year. By November 2021, Getir operated across Turkish provincial capitals and had a presence in the United Kingdom, the Netherlands, Germany, and the United States. Investor enthusiasm for rapid delivery reached a peak in 2021 and early 2022. In March 2022, Getir raised approximately $768 million in a Series E financing round led by Mubadala Investment Company, reportedly valuing the company at about $12 billion. The company subsequently acquired the rapid-delivery competitor Gorillas in December 2022 in a transaction reported at approximately $1.25 billion. It also expanded its US grocery presence through the acquisition of FreshDirect in 2023. The business environment changed sharply after the pandemic-related surge in online grocery demand. Customers returned to physical stores, competition intensified, and many rapid-delivery companies struggled to achieve sustainable profitability. Getir began withdrawing from several European markets in 2023, including France, Italy, Spain, and Portugal, while considering reductions to its UK operations. In April 2024, it announced that it would focus on Turkey and leave its other international markets; the foreign operations were reported to have ended in May 2024. Getir’s funding valuation also declined substantially from its 2022 peak. In 2023, reports described a potential equity financing round valuing the company at approximately $2.5 billion, while the company’s chief executive said that profitability had been achieved in some Turkish markets but not across the overall expansion business. In September 2024, Mubadala Investment Company acquired Getir outright, according to the supplied reference material. Getir is therefore best understood as a Turkey-focused delivery and local-commerce platform after a period of rapid international expansion, acquisitions, and retrenchment.
History
Getir was established in Turkey in 2015 by a founding team that included Nazım Salur, the entrepreneur behind BiTaksi. The company developed a mobile application for ordering groceries and daily necessities for rapid delivery. Rather than operating as a conventional supermarket, it relied on compact fulfillment locations and courier dispatching to serve dense urban areas. This format made speed and convenience central to the brand’s identity. The company gained traction in Turkey during the late 2010s. Its order volume reportedly doubled in the second half of 2019 and approached 1.5 million orders in December of that year. The COVID-19 pandemic accelerated demand for home delivery and helped establish rapid grocery delivery as a major technology and investment theme. Getir used this opportunity to expand internationally, entering European and US markets and acquiring businesses with existing local operations. In July 2021, Getir acquired Spanish startup BLOK. In November of the same year, it acquired UK company Weezy. By late 2021, Getir had operations in Turkey, the United Kingdom, the Netherlands, Germany, and the United States. Its service portfolio also broadened beyond the original rapid-grocery proposition. The app supported restaurant food delivery, water ordering, local-business purchases, and other related services, creating a broader local-commerce platform. Funding reached a high point in March 2022, when Getir closed a Series E round of approximately $768 million led by Mubadala Investment Company. The financing reportedly valued the company at nearly $12 billion. In December 2022, Getir acquired the rival rapid-delivery company Gorillas for a reported $1.25 billion. The transaction consolidated two prominent brands in a sector that was already facing questions about delivery economics, warehouse costs, courier expenses, and customer retention. After the pandemic peak, consumer demand for rapid grocery delivery weakened as people resumed shopping in physical stores. Competition also intensified as meal-delivery companies and established supermarkets introduced grocery and rapid-delivery offerings. Getir began withdrawing from several markets during 2023, including France, Italy, Spain, and Portugal. Its UK business was also reported to be undergoing asset sales and warehouse closures. In November 2023, the company acquired FreshDirect in the United States, even as its broader international strategy was coming under pressure. In April 2024, Getir announced a major retrenchment: it would focus on Turkey and exit its other countries. The foreign operations were reported to have ended in May 2024. The withdrawal illustrated the limits of the rapid-delivery model after the exceptional demand of the pandemic period. It also created difficulties for franchisees and operators that had invested in Getir- and Gorillas-branded equipment. The company’s valuation declined materially from its 2022 financing level. Reports in 2023 described a possible funding round at around $2.5 billion, while management acknowledged that profitability was limited to some Turkish markets rather than the business as a whole. Mubadala subsequently acquired Getir outright in September 2024, according to the supplied reference material. The brand’s post-expansion identity is consequently centered on Turkey, where it continues to represent app-based grocery and local delivery rather than a globally distributed rapid-commerce network.
- 2024
International withdrawal
[1]Getir announced that it would exit foreign markets and concentrate its operations on Turkey.
- 2024
Mubadala ownership
[1]Mubadala Investment Company reportedly acquired Getir in full.
- 2022
Series E financing
[1]A Mubadala-led financing round reportedly raised $768 million and valued Getir at approximately $12 billion.
- 2022
Gorillas acquisition
[1]Getir acquired rapid-delivery rival Gorillas in a deal reported at approximately $1.25 billion.
- 2021
European expansion through acquisitions
[1]Getir acquired BLOK in Spain and Weezy in the United Kingdom while expanding across several European markets.
- 2019
Order volume accelerates
[1]Orders reportedly doubled during the second half of the year and reached almost 1.5 million in December.
- 2015
Getir is founded in Turkey
[1]A founding team including Nazım Salur established Getir as a mobile-first rapid grocery delivery business.
Products and positioning
A mobile-first, convenience-led delivery platform offering rapid access to groceries, food, water, and local-commerce products, primarily in Turkey.
Rapid grocery delivery · 2015
Getir Grocery
The company’s core service delivers groceries, beverages, snacks, household supplies, and other everyday necessities ordered through the Getir app. The proposition is built around convenience, curated inventories, localized fulfillment points, and courier delivery rather than a full-size supermarket format.
Restaurant food delivery
Getir Food
Getir Food extends the application into restaurant takeaway and prepared-food delivery. It uses the same consumer account and delivery infrastructure as the grocery service, allowing customers to order meals alongside or separately from household and grocery products.
Water delivery
Getir Water
The app includes ordering for bottled and household water, adding a recurring and locally fulfilled category to Getir’s broader delivery platform.
Local-commerce delivery
Getir local marketplace
Getir has also supported ordering from local businesses and other merchants. This marketplace layer broadens the brand beyond company-managed grocery inventory and connects app users with products available from nearby businesses.
Brand decisions
2024
Refocus on TurkeyStrategyBackground
Demand declined after the pandemic surge, competition increased, and the economics of international rapid delivery became more challenging.
Action taken
Getir announced that it would leave all countries other than Turkey.
Aftermath
International operations ended in May 2024, leaving Turkey as the company’s principal market.
2023
Acquire FreshDirectM&ABackground
Getir continued pursuing grocery scale in the United States while rapid-delivery companies faced a more difficult market.
Action taken
The company acquired US online grocery business FreshDirect.
Aftermath
The acquisition expanded Getir’s US grocery presence, although the company later withdrew from international operations.
2022
Acquire GorillasM&ABackground
Rapid grocery delivery companies were consolidating after aggressive expansion during the pandemic period.
Action taken
Getir acquired rival Gorillas in a transaction reported at approximately $1.25 billion.
Aftermath
The deal strengthened Getir’s scale but increased the complexity of a business facing weaker post-pandemic demand and difficult delivery economics.
Reported transaction value. $1.25 billion (December 2022)
2021
Acquire BLOK and WeezyM&ABackground
Getir pursued international growth during the rapid-delivery investment boom and sought local operating capabilities in Europe.
Action taken
The company acquired Spanish startup BLOK and UK startup Weezy.
Aftermath
The acquisitions expanded Getir’s European footprint before the company later retrenched from several foreign markets.
Recent events
Getir launches Christmas advertising campaign[2]
Reported:
Rapid delivery grocer Getir launched a Christmas advertising campaign featuring two television ads, with the ads scheduled to debut that night and the campaign also running across radio, out-of-home, digital and social channels.
- Unconfirmed
Getir acquires BLOK[3]
Reported:
Getir acquired grocery delivery startup BLOK. The acquisition gives Getir access to BLOK’s operations in Spain and Italy, with Portugal to follow, and Getir will take on BLOK’s existing team of more than 120 employees.
Getir raises $555 million[4]
Reported:
Turkish rapid-delivery company Getir said it raised $555 million in its latest funding round, bringing its valuation to more than $7.5 billion since March.
Sources4 sources
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