Get 27

Get 27 is a French liqueur brand centred on crème de menthe, a sweet mint-flavoured spirit traditionally served as an aperitif, digestif, or cocktail ingredient. The brand traces its origins to 1796, when Jean Get and Pierre Get established the business in France. Its early production was associated with Revel in the Lauragais region, where the original distillery later became a cultural centre after manufacturing moved elsewhere. The brand became particularly associated with the name Pippermint GET. That name was trademarked in 1868, reflecting the product’s mint character and the Get family name. The original recipe used peppermint oil imported from England rather than mint grown locally in the surrounding area. The use of peppermint oil helped define the product’s sensory identity and distinguished it from locally produced mint preparations. The number in the modern name refers to the spirit’s historical alcohol strength. Although the brand is called Get 27, its current liqueur has an alcohol content of 21 percent. The name has therefore remained a historical brand marker rather than a precise statement of the product’s present alcoholic strength. Production subsequently moved from the original site in Revel to Gémenos and then, in 1995, to Beaucaire. The transition preserved the brand within a continuing French manufacturing tradition while separating current production from the historic distillery building. Get 27 is now part of Casanis, a spirits business owned by Bacardi. This places the brand within the portfolio of a major international spirits group while retaining its specifically French identity. The core Get 27 product remains a green mint liqueur used in mixed drinks and served chilled or over ice. The brand also markets Get 31, another mint-based liqueur with a distinct product identity. Together, the products represent the brand’s focus on mint-flavoured alcoholic beverages rather than a broad portfolio of unrelated spirits. Publicly available reference material identifies France as the brand’s principal market; detailed information about its current distribution footprint, management, sales, and recent marketing activity is not established in the supplied sources.

Get 27’s history begins in France in 1796, when Jean Get and Pierre Get founded the business associated with the brand. The earliest production centre was in Revel, in the Lauragais area. The brand’s historic identity developed around crème de menthe, a sweet liqueur flavoured with mint and used as an aperitif, digestif, or component of mixed drinks. A significant early branding milestone came in 1868, when the name Pippermint GET was trademarked. The wording combined a reference to peppermint with the Get family name and helped formalize the product’s commercial identity. The liqueur used peppermint oil imported from England rather than mint cultivated in the local region. This imported ingredient formed part of the product’s distinctive mint character and its historical manufacturing profile. The name Get 27 is connected to the product’s historical alcohol percentage. The current expression no longer has an alcohol content of 27 percent; its present strength is 21 percent. The retained number functions as part of the brand’s heritage and recognition rather than as a current technical specification. Manufacturing later moved away from the original Revel site. Production was transferred first to Gémenos and subsequently to Beaucaire in 1995. The original distillery in Revel remained standing and was later used as a cultural centre, preserving a physical link to the brand’s origins even after it ceased to be the principal production location. Get 27 is now part of Casanis and is owned by Bacardi. The ownership structure connects the French brand to a large international spirits group, while the brand itself continues to be identified with French crème de menthe. In addition to the flagship Get 27 product, the brand has another mint liqueur called Get 31. Available reference material does not provide a detailed account of the brand’s modern advertising campaigns, executive leadership, financial performance, or international market-by-market operations.

• 1995

  Production moved to Beaucaire

  [1]GET 27en.wikipedia.org

  After earlier production in Revel and Gémenos, manufacturing moved to Beaucaire.

• 1868

  Pippermint GET trademarked

  [1]GET 27en.wikipedia.org

  The Pippermint GET name was trademarked, formalizing the brand’s association with peppermint and the Get family name.

• 1796

  Business founded in France

  [1]GET 27en.wikipedia.org

  Jean Get and Pierre Get founded the business that would develop into the Get 27 brand.

A French mint-liqueur brand positioned around a long historical heritage, a distinctive peppermint profile, and use in aperitifs and cocktails.

• Crème de menthe liqueur

  Get 27

  Get 27 is the brand’s core mint liqueur. It is used as an aperitif and in cocktails, and is associated with a sweet peppermint profile. Although the name preserves a reference to an earlier 27-percent alcohol strength, the current product has an alcohol content of 21 percent.

• Mint liqueur

  Get 31

  Get 31 is a second mint-based liqueur in the Get brand family. The supplied reference identifies it as another product of the brand, but does not provide detailed information about its launch date, formulation, packaging, or current market performance.

• 1995

  Manufacturing relocation to BeaucaireStrategy

  Background

  Production had previously been associated with Revel and later Gémenos, while the historic Revel distillery remained an important part of the brand’s heritage.

  Action taken

  Manufacturing was moved to Beaucaire, creating the current production location identified in the reference material.

  Aftermath

  The original Revel distillery remained in use as a cultural centre, preserving the site’s historical association with the brand.

  Source

1. 1GET 27en.wikipedia.org