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Real Madrid Foundation

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Corporate brand

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The social and charitable foundation of Real Madrid CF, using sport and education to support inclusion, development, and community welfare.

Last updated October 14, 2026

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Overview

The Real Madrid Foundation is the social and charitable organization associated with Real Madrid CF. Established in 1997, it channels the club's public-interest activities through programs that use football, basketball, education, and related sporting activities as tools for social development. Its work is aimed not only at sports instruction but also at personal development, social inclusion, values education, healthy lifestyles, and access to opportunities for children and young people. The foundation operates in Spain and internationally, generally through partnerships with schools, local organizations, public institutions, nongovernmental organizations, and other community stakeholders. Its projects have included sports schools, social-sports programs, educational initiatives, clinics, inclusion activities, and humanitarian or community-support projects. The exact portfolio varies by country and by partner, but the common model is to combine structured sport with educational and social objectives rather than treat sport solely as elite competition. In Spain, the foundation's activities have included sports schools and social programs designed to make football and basketball accessible to children and young people, including participants who face economic, social, educational, or physical barriers. Internationally, it has developed projects in cooperation with local entities across multiple regions, adapting the Real Madrid methodology to local needs. These activities may include coach education, school-based work, community sports, support for vulnerable groups, and programs focused on coexistence and integration. The foundation is part of Real Madrid's broader institutional identity and functions separately from the club's commercial football operations. It does not represent a listed consumer company or a conventional commercial product brand. Its principal offering is a portfolio of social, educational, sporting, and humanitarian programs delivered directly or through partner organizations. Funding and support can involve the parent club, sponsors, donors, institutional partners, and program-specific collaborators, although detailed financial information is not established here. Real Madrid Foundation projects typically emphasize values associated with team sport, including respect, discipline, cooperation, effort, and fair play. The organization also presents sport as a means of building confidence, improving school and community engagement, and encouraging healthy habits. Its international visibility is strengthened by the Real Madrid name, while implementation depends on local partners and the circumstances of each project. As an active nonprofit foundation, the organization occupies a hybrid position between a sports-club social responsibility platform and an international development organization. Its public identity is closely linked to Real Madrid CF, but its beneficiaries and programs extend beyond the club's supporters and beyond Spain. Because program activity is distributed across many countries and partner institutions, the scale and composition of its work can change over time.

History

The Real Madrid Foundation was created in 1997 as the institutional vehicle for the social, charitable, and educational work connected with Real Madrid CF. Its creation formalized activities that a major sports club could undertake beyond professional competition, including community support, youth development, sports access, and solidarity initiatives. From its early years, the foundation's central method was to use football and basketball as structured educational tools. Sporting participation provides the immediate activity, while the intended outcomes include personal development, teamwork, discipline, respect, healthy living, and social integration. This approach distinguishes the foundation from a conventional sports academy focused mainly on identifying elite talent. Its programs are also designed for children and young people who may not have equal access to organized sport or who face social and educational disadvantages. The foundation developed projects in Spain through sports schools, social-sports activities, educational partnerships, and community programs. These initiatives helped extend the Real Madrid institutional presence into neighborhoods and communities where the club's brand could support participation and inclusion. Programs have generally been delivered in cooperation with schools, municipalities, civil-society organizations, and other local institutions. The organization's international work expanded its reach beyond Spain. Through agreements with local partners, the foundation established or supported projects in different countries and regions, adapting its sports and educational model to local conditions. International programs have addressed youth participation, social cohesion, school engagement, access to sport, coach development, and support for vulnerable communities. The international model relies heavily on local implementation, since the social needs, legal environment, facilities, and funding arrangements differ from one country to another. Over time, the foundation broadened its activity beyond regular sports schools. Its portfolio has included sports clinics, educational work, disability and inclusion programs, humanitarian support, community initiatives, and projects associated with health and coexistence. The foundation has also participated in campaigns and partnerships that use the visibility of Real Madrid players, coaches, former players, and institutional representatives to promote social causes. The foundation remains closely connected to the governance and public identity of Real Madrid CF, while operating as a nonprofit entity with a distinct social mission. Its work forms part of the club's institutional and social-responsibility framework rather than its commercial football business. The Real Madrid name provides international recognition and access to partners, but the foundation's effectiveness depends on program design, local organizations, professional staff, and sustained support. Today, the Real Madrid Foundation is an active international sports-for-development organization. Its continuing priorities include expanding access to football and basketball, supporting children and young people, encouraging education and values, and using organized sport to promote inclusion and community welfare. Public information about individual projects and country operations changes regularly, so the foundation's current activities are best understood through its official institutional communications and project pages.

  • 1997

    Foundation established

    [1]

    Real Madrid created its foundation to organize the club's charitable, educational, sporting, and social-development activities.

  • Expansion of social-sports schools

    [1]

    The foundation developed football and basketball schools and related activities in Spain and through international partners, combining sports instruction with values education and inclusion.

  • International sports-for-development work

    [1]

    The foundation expanded its project network outside Spain through partnerships addressing youth development, education, social integration, and access to sport.

Products and positioning

A nonprofit sports foundation that uses the international reach, sporting methodology, and values of Real Madrid to deliver social inclusion, education, youth-development, and community programs.

  • Social development program

    Social-sports schools

    Structured football and basketball activities that use regular training, participation, and team routines to support youth development. The programs generally combine sporting practice with values education, social inclusion, healthy habits, and community engagement. They may be delivered in Spain or internationally through local institutions and partner organizations.

  • Sports and education program

    Football programs

    Football-based activities ranging from community training and schools to clinics and development projects. Their purpose is broader than performance: the foundation uses football to encourage discipline, cooperation, respect, fair play, and access to organized sport for children and young people.

  • Sports and education program

    Basketball programs

    Basketball schools and social-sports activities connected with Real Madrid's sporting tradition. These programs provide coached participation while supporting educational and social objectives, including teamwork, personal responsibility, healthy lifestyles, and inclusion.

  • International development program

    International community projects

    Projects delivered with local partners in countries outside Spain. Depending on the location, activities can include sports schools, education, coach training, social integration, support for vulnerable groups, and community engagement. The program model is adapted to local needs and available facilities.

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