Fox Factory
Fox Factory is an American performance-suspension and powersports company whose FOX brand serves mountain biking, motorcycles, off-road vehicles, trucks, automobiles, and related sporting markets.
Last updated October 16, 2026
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Overview
Fox Factory is an American manufacturer and brand group centered on high-performance suspension systems and related equipment. Its roots date to 1974, when Geoff Fox founded Moto-X Fox Inc. to distribute components for motocross motorcycles. Working with engineer Steve Simons, Geoff Fox developed a spring shock absorber known as Fox Shox. During the same period, Geoff’s brother Bob Fox was developing an air shock absorber in a garage. Bob joined the company in late 1974 or early 1975 and led the AirShox division. In 1977, Bob Fox separated the AirShox operation from Moto-X Fox and established Fox Factory Inc., an entity that later became associated with Fox Racing Shox and the FOX suspension brand. A holding company, Fox Factory Holding, was formed in 1978. The company’s engineering focus expanded from motocross into a broad range of powersports, automotive, and cycling applications. Its suspension products have been used in motorcycles, automobiles, all-terrain vehicles, side-by-sides, trophy trucks, snowmobiles, and mountain bikes. The company’s mountain-bike business became especially important. FOX developed a broad range of front forks and rear shocks for cross-country, trail, enduro, downhill, and gravity riding. Product families are differentiated by travel, chassis dimensions, damping technology, spring type, and finish. The FOX cycling portfolio also expanded beyond suspension through acquisitions and the addition of bicycle-component, apparel, and rider-protection brands. In 2016, mountain-bike-related products represented approximately 56 percent of the company’s total revenue, according to the referenced company history. Fox Factory broadened its corporate scope through acquisitions beginning in earnest after the company was acquired by private-equity firm Compass Diversified Holdings in 2008. In 2013, Fox Factory Holding became a publicly traded company. From 2014 through 2021, it acquired or added businesses covering suspension kits, cycling components, performance-car suspension, truck customization, and adventure-van conversion. These transactions brought brands including BDS Suspension, Zone Offroad, JKS Manufacturing, Race Face, Easton, Marzocchi’s mountain-bike suspension assets, Tuscany Motors, RideTech, SCA Performance, and Outside Van into its wider portfolio. The company further diversified in 2023 by acquiring Marucci Sports, a baseball equipment and apparel business known particularly for bats supplied to professional and amateur baseball markets. The transaction extended Fox Factory beyond suspension and vehicle-related categories into team sports equipment and apparel. Today, Fox Factory operates as a multi-category performance-products group. The FOX name remains strongly associated with premium suspension engineering, while the broader corporate portfolio includes cycling components and apparel, off-road suspension systems, truck and vehicle upfitting, automotive suspension, adventure-van customization, and baseball equipment. Its positioning combines motorsport and outdoor-sports heritage with specialized engineering for demanding recreational, competition, and vehicle applications.
History
Fox Factory originated in the motocross industry. In February 1974, Geoff Fox founded Moto-X Fox Inc. to distribute components for motocross motorcycles. Geoff Fox worked with Steve Simons on a spring shock absorber that became known as Fox Shox. At approximately the same time, Geoff’s brother Bob Fox was developing an air shock absorber in a friend’s garage. Bob joined Moto-X Fox in late 1974 or early 1975 and took responsibility for its AirShox division. In 1977, Bob Fox separated the AirShox operation from Moto-X Fox Inc. and established Fox Factory Inc. The business later became known as Fox Racing Shox and ultimately operated under the FOX identity. A holding company, Fox Factory Holding, was established in 1978. From this base, the company developed suspension products for motocross, motorcycles, automobiles, all-terrain vehicles, side-by-sides, trophy trucks, snowmobiles, and mountain bikes. Cycling became a major area of expansion. FOX produced front forks and rear shocks for a wide range of mountain-bike disciplines, from lightweight cross-country riding to trail, enduro, downhill, and other gravity applications. In 2016, mountain-bike-related products accounted for about 56 percent of total company revenue according to the referenced historical material. The company also built a wider cycling portfolio through brands associated with components, clothing, and rider protection. Fox Factory changed ownership in 2008 when private-equity firm Compass Diversified Holdings acquired the business. The company subsequently pursued public-market growth and went public in 2013. Its acquisition strategy then extended beyond suspension engineering. In 2014, Fox added Sport Truck USA and its BDS Suspension, Zone Offroad, and JKS Manufacturing brands, as well as Race Face and Easton cycling operations. In 2015, it acquired selected Marzocchi mountain-bike suspension assets. The company continued into vehicle customization and performance automotive products. Tuscany Motors, a full-size-truck upfitter serving Ford, Ram, and General Motors platforms, joined the group in 2017. RideTech, a manufacturer of traditional, coilover, and air-suspension systems for muscle cars, trucks, and hot rods, was acquired in 2019. In 2020, SCA Performance expanded the company’s full-size-truck upfitting activities, including brands such as Black Widow, Rocky Ridge Trucks, and Rocky Mountain Truckworks. Outside Van, a Portland-based converter of adventure vans built primarily on Mercedes-Benz Sprinter platforms, was added in 2021. Fox Factory broadened its category reach again in 2023 with the acquisition of Marucci Sports, a baseball equipment and apparel manufacturer best known for bats. This move placed a team-sports business alongside the company’s cycling, off-road, automotive, and vehicle-customization operations. The resulting organization is a diversified performance-products group rather than a single-product suspension maker. FOX remains the best-known identity for high-end suspension, with fork and shock families differentiated by chassis size, travel, damping systems, air or coil springs, and surface finishes. Other group brands address truck lifts, Jeep systems, bicycle components, performance-car suspension, customized trucks, adventure vans, and baseball equipment. The company’s history is therefore defined by a progression from motocross components to specialized suspension engineering and then to a broader portfolio of enthusiast and performance businesses.
- 2023
Marucci Sports acquired
[1]Fox Factory acquired Marucci Sports, extending its portfolio into baseball equipment and apparel.
- 2021
Outside Van added
[1]Outside Van expanded the group into custom adventure-van conversion, particularly on Mercedes-Benz Sprinter platforms.
- 2020
SCA Performance acquired
[1]SCA Performance expanded Fox Factory’s truck-upfitting activities and added associated brands including Black Widow and Rocky Ridge Trucks.
- 2019
RideTech added
[1]RideTech brought traditional, coilover, and air-suspension systems for performance cars, trucks, and hot rods into the portfolio.
- 2017
Tuscany Motors added
[1]The acquisition of Tuscany Motors expanded Fox Factory into customized full-size truck upfitting.
- 2015
Marzocchi mountain-bike assets acquired
[1]Fox acquired selected Marzocchi assets associated with mountain-bike suspension.
- 2014
Expansion into truck suspension and cycling brands
[1]The company acquired Sport Truck USA and added BDS Suspension, Zone Offroad, JKS Manufacturing, Race Face, and Easton-related operations.
- 2013
Public-market transition
[1]Fox Factory Holding went public, creating a listed platform for subsequent expansion.
- 2008
Acquisition by Compass Diversified Holdings
[1]Private-equity firm Compass Diversified Holdings acquired Fox Factory.
- 1978
Fox Factory Holding established
[1]A holding company was created to organize the expanding Fox Factory business.
Products and positioning
A performance-engineering brand group serving demanding cycling, motorsport, powersports, off-road, automotive, and team-sports applications. The FOX identity is positioned around premium suspension performance, race-derived development, durability, adjustability, and technical specialization, while the parent portfolio reaches value-oriented and application-specific vehicle products through acquired brands.
Cycling suspension
FOX mountain-bike forks
FOX produces suspension forks for multiple mountain-bike disciplines. The principal chassis families are the 32, 34, 36, 38, and 40, with increasing chassis size generally corresponding to greater travel and more demanding use. Depending on model and specification, the forks use damping systems such as GRIP, GRIP2, FIT GRIP, FIT4, GRIP X, or X2. The range covers gravel and light cross-country applications through trail, enduro, and downhill riding.
Cycling suspension
FOX rear shocks
FOX rear-shock families include Float SL, Float, Float X, Float X2, DHX, and DHX2. The Float families are air-sprung and cover cross-country, trail, all-mountain, enduro, and gravity applications. DHX and DHX2 are coil-sprung designs intended for demanding all-mountain and gravity use. Product differentiation is based on spring architecture, damping adjustment, travel requirements, and intended riding discipline.
Powersports suspension
FOX powersports and off-road suspension
The company’s original engineering specialization remains visible in suspension for motorcycles, motocross applications, all-terrain vehicles, side-by-sides, trophy trucks, snowmobiles, and other off-road platforms. These products are designed around controlled wheel movement, durability under severe operating conditions, and performance in competition or recreational environments.
Truck and Jeep suspension
BDS Suspension, Zone Offroad, and JKS Manufacturing systems
These brands address suspension kits and related hardware for trucks, SUVs, and Jeep applications. BDS is positioned toward premium suspension kits, Zone Offroad serves a more accessible segment, and JKS Manufacturing is closely associated with Jeep-specific suspension and off-road equipment. Their addition broadened Fox Factory beyond individual dampers into vehicle-level suspension packages.
Bicycle components and apparel · 2014
Race Face and Easton cycling products
Race Face and Easton-related operations extend the cycling portfolio beyond suspension. The businesses produce or distribute high-performance bicycle components, apparel, and rider-protection products, allowing Fox Factory to participate in a wider set of mountain-bike equipment categories.
Automotive suspension · 2019
RideTech suspension systems
RideTech supplies traditional suspension, coilover systems, and air-suspension products for muscle cars, trucks, hot rods, and other performance-oriented vehicles. The brand complements FOX’s off-road and cycling expertise with products aimed at automotive enthusiasts modifying vehicle ride, handling, stance, and performance.
Vehicle customization · 2017
Tuscany Motors and SCA Performance upfitting
Tuscany Motors and SCA Performance provide turn-key customization and upfitting for full-size trucks, including platforms from Ford, Ram, Chevrolet, and other General Motors brands. Associated offerings have included customized trucks and related performance or appearance packages marketed through brands such as Black Widow and Rocky Ridge Trucks.
Adventure-van conversion · 2021
Outside Van conversions
Outside Van converts vans into customized adventure and recreational vehicles. Its work has focused particularly on Mercedes-Benz Sprinter platforms and involves integrated interior layouts and equipment intended for travel, outdoor recreation, and extended-use van living.
Baseball equipment and apparel · 2023
Marucci baseball equipment
Marucci Sports adds baseball bats, equipment, and apparel to Fox Factory’s broader portfolio. The brand is particularly associated with bats used by professional and amateur players and represents the company’s expansion into a team-sports category beyond vehicles, cycling, and suspension.
Brand decisions
2023
Enter baseball equipment through MarucciM&ABackground
Fox Factory continued diversifying outside suspension and vehicle-related categories.
Action taken
The company acquired Marucci Sports for a reported $572 million.
Aftermath
Marucci added baseball bats, equipment, and apparel to the Fox Factory portfolio.
Acquisition consideration. $572 million (2023 acquisition)
2014
Build a broader cycling and truck-suspension portfolioM&ABackground
Fox Factory sought to extend beyond individual suspension components into vehicle kits and additional cycling categories.
Action taken
The company acquired Sport Truck USA and added BDS Suspension, Zone Offroad, JKS Manufacturing, Race Face, and Easton-related cycling operations.
Aftermath
The group gained truck and Jeep suspension systems alongside bicycle components, apparel, and protection products.
2013
Go publicStrategyBackground
After private-equity ownership, Fox Factory established a public-market structure.
Action taken
Fox Factory Holding became a publicly traded company.
Aftermath
The listed holding company provided a platform for subsequent acquisitions across cycling, off-road vehicles, automotive suspension, and sports equipment.
2008
Accept private-equity acquisitionM&ABackground
Fox Factory was acquired by Compass Diversified Holdings as the company prepared for a later period of organizational and market expansion.
Action taken
The business moved under the ownership of Compass Diversified Holdings.
Aftermath
Fox Factory later became publicly traded in 2013 and pursued a multi-brand acquisition strategy.
Recent events
- 2023
Fox Factory acquired Marucci Sports[1]
M&A
Fox acquired Marucci Sports, a baseball equipment and apparel company primarily known for bats, in a transaction reported at $572 million.
- 2015
Fox Factory acquired Marzocchi mountain-bike suspension assets[1]
M&A
Fox acquired selected Marzocchi assets dedicated to mountain-bike suspension, broadening its cycling suspension portfolio.
- 2014
Fox Factory expanded through Sport Truck USA brands[1]
M&A
Fox acquired the Sport Truck USA group, adding BDS Suspension, Zone Offroad, and JKS Manufacturing to its truck and off-road portfolio.
- 2014
Fox Factory acquired Race Face and Easton cycling businesses[1]
M&A
The company added bicycle-component, apparel, and protection capabilities through the acquisition of Race Face and Easton-related cycling operations.
- 2013
Fox Factory Holding became publicly traded[1]
Other
The holding company completed its transition to public ownership and began operating as a publicly traded performance-products group.
- 2008
Compass Diversified Holdings acquired Fox Factory[1]
M&A
Fox Factory was acquired by private-equity firm Compass Diversified Holdings, preceding the company’s later public-market expansion.
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