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For Eyes

Retailer / private label

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For Eyes is a U.S. optical retail chain founded in 1972 in Philadelphia, offering prescription glasses, contact lenses, sunglasses, and comprehensive eye exams.

Last updated September 15, 2026

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Overview

For Eyes is an optical retail brand founded in 1972 in Philadelphia, PA, built on the idea that an optical store should have a friendly, open environment with fair pricing and high-quality standards. It has grown to more than a hundred stores across the United States. In December 2015 it became part of GrandVision (part of the EssilorLuxottica Group). Through GrandVision, For Eyes offers product assortments including prescription glasses (frames and lenses), contact lenses and contact lens care products, as well as sunglasses, both plain and with prescription lenses. Its stores also connect customers with Independent Doctors of Optometry for comprehensive eye exams.

History

FOR EYES was founded in 1972 in Philadelphia, PA on the idea that an optical store should have a friendly, open environment with fair pricing and high-quality standards. For more than 40 years, the company states it has operated the same way. Since then, FOR EYES has grown to more than a hundred stores across the United States. In December of 2015 it became a part of GRANDVISION (part of the EssilorLuxottica Group), described as the global leader in optical retailing. Through GRANDVISION, FOR EYES offers product assortments including prescription glasses (frames and lenses), contact lenses and contact lens care products, as well as sunglasses, both plain and with prescription lenses. The company states it leverages global knowledge in eye care, technology and products to provide service in each of its stores. Its promise includes Free Lifelong Service (complimentary adjustments, cleaning and screw replacements at any For Eyes store) and a Satisfaction Guarantee allowing returns within 30 days if something isn't right.

Products and positioning

Friendly, open optical retail environment with fair pricing and high-quality standards; high-quality and affordable eye care.

  • Prescription glasses (frames and lenses)

  • Contact lenses and contact lens care products

  • Sunglasses (plain and with prescription lenses)

  • Comprehensive eye exams

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