Flormar
Flormar is a makeup brand born in the late 1950s, inspired by Milan's Mediterranean spirit and developed in Türkiye, offering color cosmetics across face, eyes, lips and nails.
Last updated September 15, 2026
Overview
Flormar is a makeup brand whose own history page states it was born in the late 1950s, inspired by Milan's Mediterranean spirit, and flourished in Türkiye at the crossroads of Asia and Europe. The brand describes a multicultural heritage and a makeup expertise built through experience with Türkiye's multicultural structure, diverse skin types and countless skin tones. It positions color at the core of the brand, offering tailor-made color palettes and collections with thousands of shades, and states that its products are offered in all makeup categories ranging from face to eyes, lips to nails, reaching millions of women living in more than 80 countries. Flormar also presents itself as offering premium products at happy prices with professional service at its sales points.
History
According to Flormar's own history page, the brand was born in the late 1950s, inspired by Milan's Mediterranean spirit, and flourished in the vibrant lands of Türkiye, at the crossroads of Asia and Europe. The brand states that it has since developed a rich makeup expertise thanks to its experiences with Türkiye's multicultural structure, diverse skin types and countless skin tones, and that it continues its path to uplift the joy and happiness women derive from life with its vast range of colors and textures. Flormar describes itself as enriching its approach to beauty with diversity and differences and as a reassuring brand for women that respects differences and rapidly meets consumer needs all over the world. It states that color is positioned at the core of the brand, with tailor-made color palettes and collections featuring thousands of shades inspired by the colors of life and nature, aiming to carry a shade suitable for the skin tone of every woman in the world. The brand says it derives its strength from 70 years of makeup expertise and a portfolio of high-performance products providing intense colors, as well as its ability to rapidly adapt to trends. It states that its products are offered in all makeup categories ranging from face to eyes, lips to nails, meeting needs such as coverage and long-stay for millions of women living in more than 80 countries, and that it features premium products at happy prices with professional service at its sales points.
Products and positioning
A multicultural makeup brand with color at its core, offering premium products at happy prices with professional service at its sales points.
Sheer Up Lipstick
Extreme Tattoo Gel Pencil
Brow Up Highlighter
Water Lip Stain
Precious Curl Mascara
Ultra Thin Eyeliner Black
Cc Cream
Big'N Bold Lengthening Mascara
Illuminating Makeup Primer Plus+
Matte Waterproof Dipliner Black
Flagship businesses
- Sheer Up Lipstick
- Extreme Tattoo Gel Pencil
- Brow Up Highlighter
- Water Lip Stain
- Precious Curl Mascara
- Ultra Thin Eyeliner Black
- Cc Cream
- Big'N Bold Lengthening Mascara
- Illuminating Makeup Primer Plus+
- Matte Waterproof Dipliner Black
Sources
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