FEIT

FEIT is a footwear and accessories brand based in New York City and founded in 2005 by brothers Tull Price and Josh Price. The company focuses on handmade shoes constructed from natural and biodegradable materials, positioning its products within the premium, craft-oriented and slow-fashion segments of the footwear market. Rather than emphasizing mass production, FEIT presents footwear as a product of material selection, manual construction and long-term wear. Tull Price developed an interest in sneakers at an early age and had previously founded Royal Elastics and worked in the footwear division of rag & bone. Josh Price, who was working as a DJ in Australia, became involved in Royal Elastics through events held in New York and Sydney. The brothers later developed FEIT as a more materially focused footwear label. The brand opened its first store in Sydney in 2006, followed by a New York location in the Nolita area in November 2014. A second New York store opened in the West Village in September 2015, and the brand has been based in New York City since that year. FEIT's production approach is central to its identity. Its shoes are handmade and hand-stitched, with the stated aim of reducing waste associated with machine-based factory production. Materials described in connection with the brand include vegetable-dyed suede and leather, buffalo leather, natural cork, natural latex rubber, bamboo and cotton. Depending on the model, the shoes use Goodyear or stitchdown construction. A typical construction may combine an internal leather midsole, a cork layer, a buffalo-leather outsole, a rubber tread, a leather welt and cotton cording, while a bamboo shank and leather insole may provide structure and support. The brand's stores also express its design philosophy. FEIT's first New York shop, located across from The New Museum, was designed by installation artist Jordana Maisie Goot. The approximately 500-square-foot space used matte-polyurethaned birch plywood and received coverage in design media. Goot also designed the West Village store, a smaller space using carved timber display modules, Baltic birch plywood and a lighting system capable of changing brightness according to the time of day and season. These environments reinforce FEIT's association with natural materials, restrained design and small-scale craftsmanship. One of the brand's documented products is the Bio-Trainer, first released in 2014. It is an all-natural handmade sneaker made with vegetable-dyed suede and leather and fitted with a natural-latex-rubber sole. More broadly, FEIT's offering consists of handmade footwear and related accessories rather than a mass-market product portfolio. Publicly available reference material identifies the Price brothers as the people operating the brand, but does not provide reliable information about corporate ownership, revenue, listing status or a standalone corporate website.

FEIT was founded in 2005 by brothers Tull and Josh Price. Tull Price entered the footwear business after developing an early interest in sneakers. Before FEIT, he founded Royal Elastics and was involved with the footwear division of rag & bone. Josh Price was working as a DJ in Australia and became associated with Royal Elastics through parties and events in New York and Sydney. The brothers opened FEIT's first store in Sydney in 2006. The brand later established a stronger presence in New York, opening a store in the Nolita neighborhood in November 2014 and a second New York location in the West Village in September 2015. Since 2015, the brand has been based in New York City. FEIT's identity is closely connected to handmade production. Its shoes are made using natural and biodegradable materials and are hand-stitched rather than assembled entirely by machine. The construction methods cited for the brand include Goodyear and stitchdown techniques. Described material components include vegetable-dyed suede and leather, buffalo leather, natural cork, natural latex rubber, bamboo, cotton and rubber tread materials. This combination of manual work and natural materials places FEIT within the craft footwear and slow-fashion categories. The brand's retail spaces were designed to support the same material language. Installation artist Jordana Maisie Goot designed FEIT's first New York shop near The New Museum, a roughly 500-square-foot interior built substantially from matte-finished birch plywood. She also designed the West Village store, where carved timber display structures, Baltic birch plywood and adjustable white LED lighting were used to create a compact, gallery-like environment. FEIT's Bio-Trainer, introduced in 2014, is an all-natural handmade sneaker made from vegetable-dyed suede and leather with a natural-latex-rubber sole. The product illustrates the brand's emphasis on limited-material palettes, artisanal assembly and alternatives to conventional high-volume footwear manufacturing. Available reference material does not establish FEIT's revenue, legal corporate structure, public listing, parent company or independent official website.

1. 2015West Village store opens and New York becomes the brand base

   A second New York store opens in the West Village in September, and FEIT is subsequently based in New York City.

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2. 2014Bio-Trainer is introduced

   FEIT releases the Bio-Trainer, an all-natural handmade sneaker using vegetable-dyed suede and leather with a natural latex rubber sole.

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3. 2014Nolita store opens

   FEIT opens its first New York City store in the Nolita area in November.

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4. 2006First FEIT store opens in Sydney

   The brothers open the brand's first retail location in Sydney, Australia.

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5. 2005FEIT is founded

   Brothers Tull and Josh Price establish FEIT as a footwear brand centered on handmade construction and natural materials.

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Premium handmade footwear emphasizing natural materials, manual construction, durability and a slow-fashion approach.

• Bio-TrainerSneakers2014

  Introduced in 2014, the Bio-Trainer is an all-natural handmade sneaker. Its documented materials include vegetable-dyed suede and leather, while its sole uses natural latex rubber. The model represents FEIT's broader emphasis on manual production, natural inputs and reduced reliance on conventional industrial footwear assembly.

1. FEIT