Feastables
Chocolate brand founded by MrBeast, known for unique flavors and marketing.
Last updated October 16, 2026
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Overview
Feastables is a chocolate brand founded by popular YouTuber MrBeast in 2022, offering high-quality, fun-flavored chocolate bars, sold via social media and retail, quickly gaining attention among young consumers.
Products and positioning
Mid-to-high-end snacks, targeting young consumers, emphasizing fun and quality.
Product categories. Chocolate bars · Snacks · Confectionery · Snack foods
Recent events
- 2024
MrBeast, Logan Paul and KSI launch Lunchly[1]
Product launch · Campaign
Feastables founder Jimmy Donaldson joined Logan Paul and KSI in launching Lunchly, a separate packaged-meal venture promoted through the creators' audiences. The launch drew substantial public debate about nutrition, marketing to children, and creator-branded food.
- 2023
Feastables launches new chocolate bar flavors
Product launch
Feastables expanded its product line with new flavors, increasing its retail presence.
- 2023
Feastables expands from online sales into retail distribution[2]
Other
The brand broadened its availability beyond its own online store through placement with major retail partners, increasing its presence in the packaged-snack category.
- 2022
Feastables launches as MrBeast's chocolate and snack brand[2]
Product launch
Jimmy Donaldson introduced Feastables as a consumer-food venture initially centered on chocolate bars and creator-led direct-to-consumer marketing.
Sources2 sources
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