Fantawild

Fantawild (华强方特), formally Fantawild Culture and Technology Group Co., Ltd., is a Chinese culture-and-technology enterprise headquartered in Shenzhen. The group describes itself as having pioneered and deeply implemented a 'culture + technology + tourism' development strategy in China, using culture as the core, technology as the support and tourism as the carrier. Its business spans culture-and-technology theme parks and cultural content products and services, including special-effect films, animation, themed performances and cultural derivative merchandise. The Fantawild brand name is explained on the company's own brand-story page: the English name 'Fantawild' is a contraction of 'Fantasy' and 'Wild', suggesting dreams and joy, while the Chinese name 方特 carries the idea that 'being different makes one special' (与众不同方为特), positioning the company as an innovator of distinctive joy-making products. The corporate logo combines a square outline taken from the character 方, a capital 'T' taken from the pinyin initial of 特 and from 'Technology', and seven colour blocks representing colourful joy and the interlinked business segments. On the tourism side, Fantawild operates a nationwide network of theme parks and cultural-tourism projects. The company's contact page lists company offices and park locations across many Chinese cities, including Shenzhen, Shenyang, Tianjin, Tai'an, Jinan, Qingdao, Zhengzhou, Wuhu, Zhuzhou, Xiamen, Jiayuguan, Ningbo, Chongqing, Datong, Handan, Taiyuan, Anyang, Jingzhou, Mianyang, Zigong, Changsha, Ganzhou, Nanning, Huai'an, Taizhou, Xuzhou, Yingtan, Linhai, Yichun, Jining, Ziyang and Xiaogan. Recent news items on the official site describe new park signings and seasonal events, such as a January 2026 agreement with Longgang, Zhejiang, to build a regional cultural-tourism project, and nationwide Chinese New Year and New Year's Eve programmes across Fantawild parks. On the content side, Fantawild produces special-effect films, animation series, themed performances and consumer products. Its animation catalogue includes the Boonie Bears (熊出没) series, Boonie Babies (熊熊乐园), Chicken Stew (小鸡不好惹), the Chinese Zodiac Legends (生肖传奇) series, Little Bugs Have Great Wisdom (小虫虫有大智慧), the Adventure Diary (探险日记) series and Curious Time (好奇时间). Special-effect films are described as the company's traditional strength, with more than a hundred immersive film projects developed, while themed performances such as 'Monkey King', 'Song of Flight' and 'Meng Jiangnv' draw on the group's capabilities in automatic control, artificial intelligence, mechanical equipment and film stunts. The brand's stated mission is 'to make the world more joyful' (让世界更欢乐). In June 2019 the group introduced a new Fantawild brand slogan, 'Joy with others' (与人同乐), aimed at the broadest possible audience and encouraging families, acquaintances and strangers to play and share joy together. Fantawild has also partnered with China Media Group on a series of brand films presenting its culture-and-technology capabilities and its mission to audiences nationwide.

Fantawild developed from Shenzhen Huaqiang's expansion into cultural technology and tourism. Shenzhen Huaqiang had established capabilities in electronics, industrial systems, software, and engineering, and these capabilities provided a technical foundation for the later production of simulation equipment, multimedia systems, special effects, and entertainment installations. During the early 2000s, the group began to treat cultural technology as a strategic business area rather than merely an equipment category. The Fantawild brand was established in the mid-2000s, with the first generation of projects focused on combining conventional rides with indoor digital attractions and educational entertainment. This model allowed parks to offer experiences in different weather conditions and to use proprietary technology in theaters, motion platforms, special-effects environments, and interactive exhibits. Rather than positioning itself only as a rides operator, Fantawild sought to function as a developer, content producer, technology supplier, and park manager. Its early park concepts included adventure-oriented destinations and family attractions. As the portfolio expanded, the company introduced different formats for different locations and visitor segments. Adventure parks generally emphasized thrill rides and multimedia fantasy; Dreamland parks focused more strongly on family entertainment and story-driven experiences; water parks added seasonal aquatic recreation; and Oriental Heritage parks placed greater emphasis on Chinese history, mythology, folk traditions, and regional culture. Fantawild's growth was closely linked to the expansion of domestic tourism and the development of cultural-tourism projects by Chinese cities. New parks were often built outside the most established tourist centers, giving regional governments a destination attraction while allowing the operator to develop a repeatable project model. Local partnerships and destination planning became important to the brand's expansion, although individual projects could differ substantially in ownership, management arrangements, opening schedules, and operating performance. The brand also invested in original animation and story content. Chinese cultural themes gave Fantawild a source of material that could be adapted across rides, theaters, shows, merchandise, and audiovisual productions. This strategy supported a broader ambition to create an integrated cultural-entertainment ecosystem rather than a collection of unrelated amusement facilities. The approach also helped Fantawild compete in a market where imported global characters and overseas theme-park models had strong appeal. Over time, Fantawild became one of China's recognizable domestic theme-park operators. Its network broadened across numerous regions, and its business extended beyond park admission to attraction technology, project development, creative design, animation, special effects, and related tourism services. The company also explored overseas cooperation and project opportunities, though public information is not always consistent about the operating status of international sites. The brand's history reflects the wider transformation of China's leisure industry: domestic cities sought large cultural and tourism projects, consumers gained greater access to organized family entertainment, and technology became central to the design of immersive attractions. Fantawild's distinctive contribution has been to combine Chinese cultural narratives with engineering-intensive entertainment. Its continuing development depends on maintaining visitor traffic, upgrading older attractions, controlling construction and operating costs, and producing stories and experiences capable of encouraging repeat visits.

• 2005

  Fantawild brand established

  [1]华强方特官方网站_熊出没_熊熊乐园_方特旅游_方特动漫fantawild.com

  The Fantawild cultural-technology and theme-park brand emerged within the Shenzhen Huaqiang Group ecosystem as the group expanded into cultural tourism and entertainment technology.

• Expansion of domestic theme-park formats

  [1]华强方特官方网站_熊出没_熊熊乐园_方特旅游_方特动漫fantawild.com

  Fantawild developed a portfolio of park formats, including adventure, fantasy, water-park, and Chinese cultural-heritage concepts, allowing projects to be adapted to different cities and visitor segments.

• Development of Oriental Heritage concept

  [1]华强方特官方网站_熊出没_熊熊乐园_方特旅游_方特动漫fantawild.com

  The Oriental Heritage format strengthened Fantawild's emphasis on Chinese history, mythology, folk traditions, and regional culture presented through multimedia attractions and live entertainment.

• International project and technology expansion

  [1]华强方特官方网站_熊出没_熊熊乐园_方特旅游_方特动漫fantawild.com

  Fantawild pursued selected overseas cultural-entertainment and theme-park opportunities in addition to its broad mainland Chinese network.

A technology-led Chinese cultural tourism and theme-park brand that combines locally rooted stories with engineered rides, multimedia entertainment, animation, and large-scale destination development.

• Theme park

  Fantawild Adventure

  An adventure-oriented theme-park format combining roller coasters, family rides, indoor multimedia attractions, motion theaters, special effects, and large-scale live entertainment. The format typically mixes conventional amusement equipment with story-based environments and technology-intensive attractions, giving Fantawild a repeatable model for regional destination parks.

• Family theme park

  Fantawild Dreamland

  A family-focused park format built around fantasy, animation, interactive environments, multimedia shows, and rides for a broad age range. Dreamland projects generally place greater weight on narrative presentation and indoor attractions alongside outdoor rides, making the format suitable for mixed family groups.

• Cultural theme park

  Fantawild Oriental Heritage

  A cultural-tourism theme-park format centered on Chinese civilization, traditional stories, historical themes, folk customs, and regional heritage. Attractions use large-format theaters, projection, motion simulation, special effects, live performance, and scenic environments to translate cultural subjects into contemporary visitor experiences.

• Water park

  Fantawild Water Park

  A water-based leisure format offering slides, wave pools, family water play, relaxation areas, and seasonal outdoor recreation. Water parks extend Fantawild's destination portfolio and provide a complementary operating model to its ride-based and cultural theme parks.

• Animation and entertainment content

  Fantawild animation and multimedia content

  Original or commissioned animation, audiovisual productions, characters, special-effects material, and story assets used in attractions, shows, educational experiences, and related cultural products. This content supports Fantawild's strategy of linking park environments with proprietary Chinese-themed narratives.

• 2025

  Safety bar not lowered before ride starts and other safety management disputes at amusement facilities

  In early 2026, the "Happy Jump" attraction at Fangte in Ziyang started without the safety bar lowered; regulators determined that operators failed to implement procedures. During the 2025 National Day holiday, Wuhu Fangte was exposed in a The Paper livestream for allowing underage children to enter height-restricted attractions in violation of rules and for inviting children to choose "young women" for close-contact erotic dance; the park apologized and rectified. Apology, rectification; involved employees left their jobs.

  Source

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• Unconfirmed

  Fantawild receives IAI Most Influential Brand award[7]华强方特获IAI“年度最具影响力品牌”奖travel.shm.com.cn

  Huaqiang Fantawild received the IAI International Advertising Awards 2020 “Most Influential Brand of the Year” award.

• 2019.10.22

  Two Fangte attractions receive Yangtze River Delta theme park awards[8]方特旗下两处景区获长三角主题乐园卓越贡献奖sbsc.stock.cnfol.com

  Fangte's Wuhu Fantawild Tourist Area and Ningbo Fantawild Oriental Heritage received the 2018–2019 Yangtze River Delta Theme Park Outstanding Contribution Award at the ATPW 2019 annual summit.

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1. 1华强方特官方网站_熊出没_熊熊乐园_方特旅游_方特动漫fantawild.com
2. 2品牌故事_关于华强方特_华强方特官方网站fantawild.com
3. 3联系我们_关于华强方特_华强方特官方网站fantawild.com
4. 4文化产品内容及服务_主营业务_华强方特官方网站fantawild.com
5. 5Safety bar not lowered before ride starts and other safety management disputes at amusement facilitiesbjnews.com.cn
6. 6Safety bar not lowered before ride starts and other safety management disputes at amusement facilities163.com
7. 7华强方特获IAI“年度最具影响力品牌”奖travel.shm.com.cn
8. 8方特旗下两处景区获长三角主题乐园卓越贡献奖sbsc.stock.cnfol.com