EzyMart

EzyMart is an Australian convenience-store chain established in Bondi Beach in 2001 by Maher Issa Magableh, a Jordanian-Australian businessman and taekwondo official. The business began when Magableh acquired a small milk bar and converted it into the first EzyMart outlet. From the outset, the chain sought to distinguish itself from conventional Australian convenience stores by importing packaged foods and confectionery from overseas. Its assortment has included international products from the United States, Europe, the Middle East and Asia, including brands such as Hershey's and Reese's that were not always widely available through mainstream Australian retail channels. The company expanded beyond its original Bondi Beach location during the 2000s. A second store opened in Kings Cross in 2006, followed by further outlets around Sydney's central business district and North Shore. Initially, locations operated under different names, but Magableh later adopted the single EzyMart identity after encouragement from customers, friends and family. This standardization helped create a recognizable chain while allowing the business to retain a neighborhood convenience-store format. EzyMart continued expanding during the 2007–2008 global financial crisis, when many businesses were slowing investment. Magableh's growth model also emphasized giving employees opportunities to become business partners and using franchise operators alongside company-owned stores. By 2013, the chain had more than 50 locations, including 15 owned by Magableh and 36 operated by franchisees. The first Melbourne outlet opened in the central business district in 2014 through a partnership with Hash Tayeh, after which the chain began developing a larger Victorian presence. The network grew from more than 180 stores in 2015 to 369 in 2019, approximately 450 in 2023 and about 490 stores in five Australian states according to the cited reference material. These states are New South Wales, Victoria, Queensland, Tasmania and South Australia. The chain does not operate stores in Western Australia, the Northern Territory or the Australian Capital Territory according to the same material. Sydney remains the principal concentration of outlets; in 2023, roughly 200 of approximately 450 stores were located there, while Melbourne and other markets accounted for the remainder. The business employs more than 2,000 people according to the reference material. EzyMart's retail proposition combines familiar convenience-store categories with a differentiated range of imported snacks, sweets and drinks. Its stores primarily serve immediate-consumption and top-up shopping needs in urban, suburban and high-footfall locations. The broader EzyMart operating network also includes EzyMart Distribution, a logistics operation described in the reference material as supplying approximately 2,200 Australian stores in 2025. It is not clear from the available material whether all stores supplied by that operation are EzyMart-branded outlets. Maher Magableh remains identified as EzyMart's founder and chief executive. Alongside the retail business, he has held significant roles in taekwondo, including work as an Australian national-team coach, international referee, World Taekwondo council member and director of operations for the Taekwondo Humanitarian Foundation. He was elected president of the Oceania Taekwondo Union in 2025. The available reference material does not identify EzyMart's legal corporate structure, exact headquarters, ownership percentages, revenue, profit, or a current corporate website.

EzyMart was created in 2001 when Maher Issa Magableh acquired a small milk bar at Bondi Beach and converted it into a convenience store. Magableh had immigrated to Australia from Jordan and was pursuing postgraduate studies in business management and public relations while continuing his long-standing involvement in taekwondo. His retail concept focused on convenience but also on product differentiation: EzyMart imported confectionery, snacks and other packaged goods from the United States, Europe, the Middle East and Asia. Products such as Hershey's and Reese's chocolate helped the store offer items that were not routinely available in many Australian convenience outlets. The early business was centered in Sydney. In 2006, EzyMart opened a second location at Kings Cross and added four other stores around Sydney's central business district and North Shore. The outlets initially used different names. Following feedback from customers, Magableh, friends and family settled on EzyMart as the common trading identity. The unified name gave the growing group a consistent presence while preserving the local-store character of its outlets. EzyMart continued to open stores during the global financial crisis of 2007 and 2008, a period when many businesses were postponing expansion. Its organizational model included both stores owned by Magableh and locations run by franchisees. Magableh also promoted a partnership-oriented approach in which employees could become business partners. By 2013, the business had more than 50 stores: the cited account identifies 15 as owned by Magableh and 36 as operated by franchise owners. Geographic expansion accelerated in the mid-2010s. EzyMart's first Melbourne store opened in the central business district in 2014 through a partnership with Hash Tayeh. Tayeh subsequently developed a substantial Victorian network, with 25 additional stores attributed to him by 2024. In 2015, EzyMart had more than 180 stores, although Sydney remained its dominant market. The chain reached 369 stores in 2019 and approximately 450 by 2023. At that time, about 200 outlets were reportedly in Sydney, with the balance distributed across other Australian markets. The available account describes EzyMart as operating approximately 490 stores in five states: New South Wales, Victoria, Queensland, Tasmania and South Australia. Western Australia, the Northern Territory and the Australian Capital Territory are identified as areas without EzyMart stores. The chain employs more than 2,000 people according to the cited material. Its stores serve conventional convenience needs, including snacks, drinks, confectionery and other packaged goods, while its imported-product range remains a central point of distinction. The business also has a logistics arm called EzyMart Distribution. In 2025, that operation was described as supplying about 2,200 stores in Australia. The reference does not establish whether this figure represents only EzyMart-branded shops or includes independent third-party stores supplied through the distribution business. Maher Magableh is identified as both founder and chief executive. His public profile extends beyond retail: he represented Jordan in taekwondo events, was part of the Jordanian team at the 1992 Barcelona Olympics, coached Australia's national taekwondo team and served as an international referee at three Olympic Games, including Rio 2016. He retired from refereeing in 2019, has held a council role with World Taekwondo, helped establish humanitarian taekwondo and English programs at refugee centers, and serves as director of operations of the Taekwondo Humanitarian Foundation. He founded the Jordanian Australian Friendship Association in 2010 and was elected president of the Oceania Taekwondo Union in 2025. The available sources do not provide verified information about EzyMart's incorporation, revenue, ownership structure, legal parent, or current web presence.

1. 2025Approximately 490 stores and expanded distribution activity

   The chain was described as having about 490 stores in five states, while EzyMart Distribution was reported to supply approximately 2,200 Australian stores.

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2. 2023Approximately 450 stores

   EzyMart was reported to operate approximately 450 stores, with Sydney accounting for about 200.

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3. 2019Network reaches 369 locations

   The chain was reported to have 369 stores.

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4. 2015More than 180 stores

   EzyMart's network exceeded 180 stores as the company expanded from its Sydney base into Melbourne.

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5. 2014Entry into Melbourne

   The chain opened its first Melbourne store in the CBD through a partnership with Hash Tayeh.

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6. 2013Network passes 50 stores

   EzyMart had more than 50 outlets, combining company-owned stores with franchise-operated locations.

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7. 2006Sydney expansion begins

   A second store opened at Kings Cross, followed by additional locations around Sydney's CBD and North Shore.

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8. 2001First EzyMart store opens at Bondi Beach

   Maher Issa Magableh converted an acquired Bondi Beach milk bar into the first EzyMart convenience store.

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An Australian convenience-store chain differentiated by broad access to imported international snacks, confectionery and grocery products, supported by a mix of company-owned, partner-operated and franchised locations.

• Imported confectioneryConfectionery2001

  Imported chocolate, candy and related confectionery are central to EzyMart's differentiated retail assortment. The chain has sourced products from the United States, Europe, the Middle East and Asia, including Hershey's and Reese's products. These imports help the stores offer international items that may be difficult to find in conventional Australian convenience outlets.

• Convenience groceriesPackaged food and grocery2001

  EzyMart stores carry everyday packaged groceries and top-up purchases typical of Australian convenience retail. The available reference does not provide a complete product catalog, but the format is designed for quick purchases in urban and neighborhood locations.

• Snacks and beveragesConvenience food and drinks2001

  Snack foods, drinks and other immediate-consumption products form part of the chain's standard convenience-store offer. EzyMart combines these routine categories with imported alternatives to appeal to customers seeking products from outside Australia.

• EzyMart DistributionRetail logistics

  EzyMart Distribution is the group's logistics operation. The available source describes it as supplying approximately 2,200 stores in Australia in 2025, although it does not clarify how many of those stores operated under the EzyMart brand.

• 2014Partnership-led entry into MelbourneStrategy

  EzyMart was expanding beyond its Sydney base into additional Australian metropolitan markets.

  What changed. The company entered Melbourne through a partnership with Hash Tayeh and opened a CBD store.

  Aftermath. The partnership supported later growth in Victoria, including 25 additional stores attributed to Tayeh by 2024.

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• 2007Continued expansion during the global financial crisisStrategy

  Many businesses were slowing or pausing expansion during the 2007–2008 financial crisis.

  What changed. EzyMart continued opening stores and developing its network.

  Aftermath. The company maintained a growth trajectory that led to more than 50 stores by 2013.

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• 2006Adoption of a single EzyMart identityStrategy

  Early outlets operated under different names as the Sydney network expanded.

  What changed. Following customer and personal feedback, Magableh adopted EzyMart as the common name for the stores.

  Aftermath. The unified name supported a consistent chain identity across subsequent locations.

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• 2001Differentiate through imported productsStrategy

  The new chain sought to stand apart from conventional convenience stores in Australia.

  What changed. EzyMart emphasized importing confectionery and packaged products from the United States, Europe, the Middle East and Asia.

  Aftermath. The imported assortment became a defining feature of the brand's convenience-store proposition.

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• 2025EzyMart reported at approximately 490 stores

  The chain was described as operating about 490 stores across New South Wales, Victoria, Queensland, Tasmania and South Australia.

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• 2023EzyMart network grows to approximately 450 stores

  EzyMart was reported to operate approximately 450 stores, with around 200 located in Sydney.

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• 2019EzyMart reaches 369 stores

  The store network had expanded to 369 locations across its Australian operating markets.

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• 2015EzyMart expands beyond 180 stores

  The chain had more than 180 stores, with Sydney still the main market and expansion into Melbourne underway.

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• 2014EzyMart opens its first Melbourne store

  EzyMart entered Melbourne with a central-business-district store developed through a partnership with Hash Tayeh.

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• 2013EzyMart reaches more than 50 stores

  The chain had grown to more than 50 outlets, using a combination of company-owned stores and franchise-operated locations.

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1. EzyMart