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eyebobs

American eyewear brand based in Minneapolis, Minnesota, founded in 2001 by Julie Allinson, making designer reading glasses and other eyewear.

Last updated September 15, 2026

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Overview

eyebobs is an American eyewear brand based in Minneapolis, Minnesota, founded by Julie Allinson in 2001. It describes itself as the original bold-readers brand, making designer reading glasses starting at $98, and has since added blue light, progressive readers, prescription, sunglasses and accessories. Today eyebobs is part of the Europa Eyewear family and is still designed in Minneapolis.

History

eyebobs was founded in Minneapolis in 2001 by Julie Allinson, who needed reading glasses and found only cheap drugstore readers or expensive designer frames, with nothing in between. She founded eyebobs to make readers with optical-grade lenses and personality. Since then the brand has added blue light, progressive readers, prescription, sunglasses and accessories. Today eyebobs is part of the Europa Eyewear family and is still designed in Minneapolis.

Products and positioning

The original bold-readers brand; unique, art-worthy eyewear with optical-grade lenses and personality.

  • Designer reading glasses

    Readers with optical-grade lenses and personality, starting at $98.

  • Blue light glasses

    Added to the range after the original readers.

  • Progressive readers

    Added to the range after the original readers.

  • Prescription eyeglasses

    Added to the range after the original readers.

  • Sunglasses

    Added to the range after the original readers.

  • Accessories

    Added to the range after the original readers.

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