Exmark
Exmark is a U.S. manufacturer of professional turf care equipment, known for its Lazer Z zero-turn riding mower and now a division of The Toro Company.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment, starting with seven employees in a garage-type building just south of Beatrice, Nebraska. It relocated in 1983 to the Gage County Industrial Park in Beatrice and initially focused on mid-size walk-behind mowers and turf rakes. In 1987 the product line was expanded to include commercial riding mowers, and in 1995 production began on the mid-mount zero-turn riding mower, the Exmark Lazer Z. In 1997 Exmark became a division of The Toro Company, headquartered in Bloomington, Minnesota. Exmark's current mower lineup includes zero-turn, walk-behind, stand-on, electric, and autonomous mowers.
History
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment, beginning operations with seven employees in a garage-type building just south of Beatrice, Nebraska. In 1983 the company relocated to its present location in the Gage County Industrial Park in Beatrice, where it focused on manufacturing a line of mid-size walk-behind mowers and turf rakes. In 1987, due to the rapidly growing turf care equipment market and its competitive nature, the product line was expanded to include commercial riding mowers. A pivotal development came with the introduction of a mid-mount zero-turn riding mower, the Exmark Lazer Z, with production beginning in April 1995; it was quickly accepted by turf care professionals. In 1997, the company celebrated its 15th anniversary and became a division of The Toro Company, with corporate headquarters in Bloomington, Minnesota. In 2020, Exmark celebrated the 25th anniversary of the Lazer Z zero-turn mower.
Products and positioning
Professional-grade turf care equipment; the Lazer Z is described as the gold standard in commercial-grade zero-turn mowing.
Lazer Z Zero-Turn Mowers
For 30 years, Exmark's Lazer Z has been considered the gold standard in commercial-grade, zero-turn excellence.
Radius Zero-Turn Mowers
Radius zero-turn mowers are ready to make quick work of your biggest mowing jobs, delivering performance and reliability for users seeking professional performance.
Quest Zero-Turn Mowers
Designed for enhanced performance and cut quality, the Exmark Quest residential mowers are the ideal choice for small- to mid-sized lots.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/exmark · Editorial policy · How profiles are compiled