Eventim UK
A United Kingdom ticketing and event-services company owned by CTS Eventim.
Last updated August 22, 2026
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Overview
Eventim UK is a London-based ticketing and event-services company serving promoters, venues and audiences in the United Kingdom. It is a wholly owned subsidiary of CTS Eventim AG & Co. KGaA, the German ticketing and live-entertainment group. The UK business was incorporated in January 2009 and entered the market through an agreement between CTS Eventim and Live Nation Entertainment. Its early operations included ticket sales for the Isle of Wight Festival and West End productions, as well as the deployment of CTS Eventim ticketing technology at selected Live Nation venues. The company’s first years were shaped by the changing relationship between CTS Eventim and Live Nation. In 2010, after Live Nation moved toward working with Ticketmaster following the Live Nation–Ticketmaster combination, CTS Eventim filed an arbitration complaint concerning the termination of its arrangement with Live Nation. The dispute was settled in 2013, with the ruling reported as finding Live Nation not liable for CTS Eventim’s costs. Eventim UK subsequently expanded its venue relationships. A partnership with SMG Europe, announced in the early 2010s and implemented from 2013, brought Eventim ticketing technology to several major UK venues, including Manchester Arena, First Direct Arena, Metro Radio Arena, Playhouse Whitley Bay and Mill Volvo Tyne Theatre. The company also became involved in the operation and ticketing of the Hammersmith Apollo after CTS Eventim and AEG acquired the venue from HMV through Stage C Limited in 2012. Following a substantial refurbishment, the building reopened as the Eventim Apollo on 7 September 2013, with Selena Gomez performing at the reopening event. Beyond primary ticket sales, Eventim UK launched FanSale in late 2017. The resale platform was designed to allow tickets to be resold at their original purchase price and to validate tickets through the relevant ticketing system, addressing concerns about inflated resale prices, ticket touting and counterfeit tickets. Eventim UK received the Best Ticketing Company award at the 2018 Music Week Awards. The company has also maintained an industry role through membership of STAR, the Society of Ticket Agents and Retailers, since June 2009. Its business scope has included online and venue-based ticketing, ticketing infrastructure, venue partnerships and resale services. Publicly available reference material does not provide a complete current account of its management team, financial performance, customer volumes or present venue portfolio, so those details are left unspecified here.
History
Eventim UK was incorporated in January 2009 by CTS Eventim as its British ticketing operation. The business entered the UK market through an agreement with Live Nation Entertainment and was already handling ticket sales for the Isle of Wight Festival around the time of its launch. It also developed sales activity for West End theatre and other live events. A central part of the initial expansion was the planned transfer of Live Nation’s UK ticketing operations, supported by the installation and testing of CTS Eventim ticketing hardware at venues including Manchester Apollo, Motorpoint Arena Cardiff and Southampton Guildhall. The relationship with Live Nation became contentious after the proposed and ultimately completed Live Nation–Ticketmaster combination changed the competitive landscape. Live Nation moved toward Ticketmaster for UK ticketing, and CTS Eventim filed an arbitration complaint on 5 April 2010, arguing that the change breached terms associated with their earlier partnership. The dispute, which arose from a collaboration originally announced in 2007, was settled in June 2013. The reported outcome stated that Live Nation was not liable for CTS Eventim’s costs. While the arbitration was ongoing, Eventim UK pursued relationships with venue operators. A deal with SMG Europe was reported in late 2011 and formally announced at the beginning of 2013. It provided for Eventim ticketing systems at several SMG-operated UK venues, including First Direct Arena, Manchester Arena, Metro Radio Arena, Playhouse Whitley Bay and Mill Volvo Tyne Theatre. This arrangement broadened Eventim UK’s presence from individual event sales into venue infrastructure and recurring arena ticketing operations. Eventim UK also became connected with the redevelopment and rebranding of the Hammersmith Apollo. In June 2012, AEG Live and CTS Eventim jointly acquired the venue from HMV through Stage C Limited. Eventim UK was given a significant role in ticketing operations. A reported £5 million refurbishment took place during summer 2013, after which the Grade II* listed building reopened on 7 September 2013 as the Eventim Apollo. Selena Gomez performed at the reopening. The venue subsequently attracted attention when Kate Bush announced a 22-date run there, her first live dates in more than three decades; the shows reportedly sold out rapidly. In November 2014, Eventim UK was reported to be taking over ticketing operations for Troxy in East London. In late 2017, the company launched FanSale, a resale platform intended to provide a controlled alternative to open secondary-market listings. FanSale limited resale to the original ticket price and used ticket-system validation to help reduce inflated resale, ticket touting and fraudulent tickets. Eventim UK has been a member of STAR, the Society of Ticket Agents and Retailers, since June 2009. The company was recognised with the Best Ticketing Company award at the 2018 Music Week Awards. The available reference material does not establish a complete current venue list, leadership roster or detailed present-day corporate structure beyond its ownership by CTS Eventim AG & Co. KGaA.
- 2018
Music Week award
[1]Eventim UK won the Best Ticketing Company award at the Music Week Awards.
- 2017
FanSale launches
[1]Eventim UK launched FanSale, a controlled ticket-resale service using original-price resale and ticket validation.
- 2014
Troxy ticketing operations
[1]Eventim UK was announced as taking over ticketing operations for Troxy in East London.
- 2013
SMG Europe partnership begins
[1]Eventim and SMG Europe announced a UK venue-ticketing partnership covering several arenas and theatres.
- 2013
Hammersmith Apollo becomes Eventim Apollo
[1]Following refurbishment, the venue reopened under the Eventim Apollo name on 7 September.
- 2012
Acquisition of Hammersmith Apollo
[1]CTS Eventim and AEG Live acquired the Hammersmith Apollo through Stage C Limited, with Eventim UK involved in subsequent ticketing operations.
- 2010
Arbitration complaint against Live Nation
[1]CTS Eventim filed an arbitration complaint over the termination of its ticketing arrangement with Live Nation.
- 2009
Eventim UK is incorporated and begins UK operations
[1]CTS Eventim incorporated Eventim UK in January. The new business sold tickets for events including the Isle of Wight Festival and West End shows and began preparing to support Live Nation venues.
- 2009
Joins STAR
[1]Eventim UK became a member of the Society of Ticket Agents and Retailers in June.
Products and positioning
A venue- and promoter-oriented ticketing operator combining CTS Eventim technology with UK event, theatre, festival and arena distribution.
Ticketing service · 2009
Primary event ticketing
Eventim UK sells tickets for live entertainment in the United Kingdom, including concerts, festivals, theatre and arena events. Its early portfolio included the Isle of Wight Festival and West End shows. The service operates across consumer ticket distribution and venue or promoter relationships, although the available sources do not specify the full current product architecture.
Venue technology · 2009
Venue ticketing systems
Eventim UK supplies or operates ticketing infrastructure for partner venues. Its early rollout included CTS Eventim hardware at selected Live Nation sites, while the later SMG Europe relationship extended the system to major arenas and theatres. The offering connects venue operations with ticket inventory, sales and event admission processes.
Secondary ticketing · 2017
FanSale
FanSale is Eventim UK’s secondary ticketing platform, launched in late 2017. Its stated model permits resale at the original ticket price and validates tickets against the ticketing system. These controls are intended to limit price inflation, ticket touting and the circulation of counterfeit or invalid tickets.
Marketing campaigns
- 2017FanSale controlled resale launch
United Kingdom
Eventim UK launched FanSale with original-price resale and ticket validation as an alternative to less controlled secondary-market listings.
Outcome. The platform became Eventim UK’s designated resale offering; the sources do not provide user or sales results.
- 2013Eventim Apollo naming partnership
United Kingdom
Eventim UK and its parent group participated in the naming and ticketing partnership associated with the refurbished Hammersmith Apollo, which reopened as the Eventim Apollo.
Outcome. The venue adopted the Eventim Apollo name and reopened on 7 September 2013.
Brand decisions
2017
Launch FanSaleProduct launchBackground
Secondary ticketing raised concerns about inflated prices, ticket touting and counterfeit tickets.
Action taken
Eventim UK introduced a resale platform restricting resale to the original ticket price and validating tickets through the ticketing system.
Aftermath
FanSale became the company’s controlled secondary-ticketing service; no performance figures are provided in the reference material.
2012
Acquire and refurbish the Hammersmith ApolloM&ABackground
CTS Eventim and AEG Live sought to expand their UK venue and live-entertainment operations through the Hammersmith Apollo.
Action taken
The parties acquired the venue through Stage C Limited and subsequently undertook a major refurbishment.
Aftermath
The venue reopened as the Eventim Apollo in September 2013, with Eventim UK involved in ticketing.
Reported refurbishment cost. (2013)
2010
Pursue arbitration against Live NationOtherBackground
Live Nation’s move toward Ticketmaster following their merger affected the earlier CTS Eventim–Live Nation ticketing arrangement.
Action taken
CTS Eventim filed an arbitration complaint concerning termination of the partnership and alleged contractual breaches.
Aftermath
The arbitration was settled in June 2013, with the reported ruling stating that Live Nation was not liable for CTS Eventim’s costs.
Sources1 sources
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