Europ Assistance
Founded in France in 1963, Europ Assistance is an assistance and insurance brand whose activities were brought together with Generali Employee Benefits under the Redion brand in 2026. Global leader in assistance services.
Last updated October 17, 2026
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Overview
Europ Assistance is a French assistance and insurance company founded in 1963. The company’s history is closely tied to the development of organized assistance for people travelling abroad: the supplied French Wikipedia excerpt describes it as the first service of this kind when it was established. Over time, its activities expanded beyond travel to include health and medical assistance, home and family services, automobile and mobility support, and concierge services. Its travel-related offering has included services such as medical repatriation, travel assistance, cancellation insurance and baggage-loss insurance. Its mobility services address vehicle emergencies and other motoring needs. The Redion mobility page describes a service range that includes help by phone, roadside repairs, towing, vehicle repatriation, and arrangements to continue a journey or return home. The company’s broader assistance model connects customers with service networks and local providers. Europ Assistance expanded internationally from its early European operations. The supplied French-language history records the opening of a Belgian subsidiary in 1964 and an Italian subsidiary in 1968, followed by expansion into other European countries, the Americas, Africa and Asia. Its corporate structure and reach subsequently grew through subsidiaries, partnerships and acquisitions. The supplied French Wikipedia excerpt says Generali Group took full ownership in 2002. The current brand context is a transition: Redion’s official website describes itself as a unified global care platform spanning assistance, travel insurance and employee benefits, and says that Europ Assistance has supported travellers for more than 60 years. The About Us page says the Redion platform brings together Europ Assistance and Generali Employee Benefits. A supplied French Wikipedia excerpt dates the announcement of Redion to 26 May 2026 and says the existing client contracts and service teams remain unchanged. It also names Antoine Parisi as Redion Group CEO. Accordingly, Europ Assistance is best understood as the established assistance brand and business whose activities are now presented within the wider Redion identity.
History
Europ Assistance was founded in France in 1963. The supplied French-language history describes it as the first service devoted to protecting people travelling abroad. Its early development included cross-border expansion: it established a Belgian subsidiary in 1964 and an Italian subsidiary in 1968. In 1965, it arranged for the permanent availability of a medically equipped Falcon 20 under an agreement with French aircraft manufacturer Marcel Dassault. By 1967, it was offering a subscription covering the United States, Canada and Mexico. In 1977, the company marked its ten-millionth customer and began offering contracts covering distant destinations including Brazil, Japan and Kenya; it also opened a Spanish subsidiary. The following year, Europ Assistance Belgium chartered an “Avion des Neiges” to repatriate Belgian nationals injured during ski holidays in the French Alps. Expansion continued in the following decades. The supplied history records a German subsidiary in 1980 and a United States subsidiary in 1981, as well as the launch of an information, advice and everyday-life assistance service. In 1984, the company entered Africa through a subsidiary in South Africa; in 1989, it entered the Asian market with a representative office in China. In 1991, it launched home assistance and established a branch in Greece. It launched tele-assistance and created Europ Assistance Portugal in 1993. In 1996, it expanded into Argentina, Austria, Brazil, Hungary, Poland, Singapore and Switzerland. The excerpt reports that by 1998 its services covered 115 million people worldwide and that its teams handled 3.75 million cases during that year. In 2000, Europ Assistance launched a pan-European holiday barometer based on a survey of people in seven European countries. It opened subsidiaries in Russia and the Czech Republic in 2001. The supplied history says Generali Group increased its holding to 100 percent in 2002. The company continued expanding geographically, including entry into Chile in 2004 and the opening of subsidiaries in the Bahamas, Canada and Chad in 2005. Following the December 2004 Southeast Asian tsunami, the group mobilized 150 employees around the clock to handle assistance for more than 1,000 clients, as stated in the supplied excerpt. In 2007, Europ Assistance launched “Plug & Sell,” an online insurance solution designed for travel sellers, tour operators and airlines, and established a presence in India and Romania. In 2008, it acquired two United States companies: GMMI in health services in Florida and CSA Travel Protection in travel protection in San Diego. In 2009, it formed a Brazilian joint venture with Bradesco Seguros and established a presence in Serbia. In 2010, it adopted the global signature “you live we care,” partnered with Ashoka on social entrepreneurship, became the reference shareholder of French tele-assistance distributor Océalis, and opened subsidiaries in Cameroon and Turkey. The supplied history also records later openings in Congo and Nigeria, and says the company marked 50 years of activity in 2013. Antoine Parisi was appointed group managing director in 2014. The brand’s more recent history is defined by the creation of Redion. The supplied French Wikipedia excerpt says Generali announced Redion on 26 May 2026, combining Europ Assistance and Generali Employee Benefits under one global identity. It describes the new entity as bringing together travel assistance, medical and emergency assistance, employee protection, and health and mobility solutions. The excerpt names Antoine Parisi as Redion Group CEO and says existing customer contracts and service teams remain unchanged. Redion’s official pages describe a unified platform for assistance, travel insurance and employee benefits, and continue to refer to Europ Assistance’s history and travel services. The brand therefore has a long-standing identity and history, while its current corporate presentation is within Redion.
- 2026
Generali announces Redion, bringing Europ Assistance and Generali Employee Benefits together under one global brand.
- 2014
Antoine Parisi is appointed group managing director.
- 2013
Europ Assistance marks 50 years of activity.
- 2010
The company adopts the global signature “you live we care.”
- 2008
The company acquires GMMI and CSA Travel Protection in the United States.
- 2007
The online insurance solution Plug & Sell launches.
- 2002
Generali Group increases its ownership to 100 percent, according to the supplied French Wikipedia excerpt.
- 1991
Home assistance launches.
- 1989
A representative office opens in China as the company enters Asia.
- 1984
Expansion into Africa begins with a subsidiary in South Africa.
Products and positioning
An international assistance and insurance business focused on practical support for people while travelling and in areas including health, home and mobility; its activities are now presented within Redion’s broader global care platform.
Travel assistance and travel insurance
Services described in the supplied materials include travel assistance, medical repatriation, cancellation insurance and baggage-loss insurance.
Automobile and mobility assistance
The official mobility page describes phone support, on-the-spot repair, towing, vehicle repatriation and options to continue a journey or return home.
Home and family assistance
The supplied history records the launch of home assistance in 1991; the current official homepage also describes home and living support.
Medical and health assistance
The supplied materials describe medical assistance and repatriation among the company’s assistance activities.
Concierge services
The supplied French Wikipedia excerpt includes concierge services among the company’s areas of activity.
Brand decisions
2026
Bring Europ Assistance and Generali Employee Benefits together under Redion.Other
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