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Brand Wiki/Consumer Discretionary/eufy Security

eufy Security

Sub-brand

Unclaimed

eufy Security is Anker eufy's smart-home security sub-brand, offering security systems and devices positioned around local, AI-enhanced protection.

On this pageControversies↘History↘

Last updated October 9, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Related entries
  6. 6. Sources

Company facts

eufy Security

Industry
Consumer Discretionary · Home Security Brands
Headquarters
China
Founded
2016
Parent
Anker
Website
eufy.com
Country
China
Group
Anker eufy
On this page6
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Related entries
  6. 6. Sources

Overview

eufy Security is the security-focused sub-brand within Anker eufy's smart-home portfolio. Anker's official brand description says that Anker eufy develops intelligent technology intended to make everyday life cleaner, safer, and more fulfilling, and identifies eufy Security as the part of the portfolio that powers a safer home. Its stated approach centers on local, AI-enhanced security systems designed to learn and respond to potential risks. The eufy website presents security alongside other smart-home categories, including robot vacuums, smart locks, cameras, video doorbells, and HomeBase products. Security-related examples shown on the site include the eufy NVR Security System E50, described as offering 24/7 recording and a local AI agent, and eufyCam S4, described as combining bullet and PTZ cameras. The homepage also lists outdoor and indoor cameras, PoE NVR systems, video doorbells, smart locks, and security accessories as product categories. These examples illustrate the range of the offering, but do not establish that every product is available in every market. The official About Us page places Anker eufy within Anker's wider smart-hardware portfolio and describes Anker as serving consumers in more than 180 countries and regions. That figure is stated for Anker overall, not specifically for eufy Security. The supplied material does not identify a separate founding date, founder, headquarters, or leadership team for eufy Security. It also does not establish separate corporate ownership: the evidence identifies eufy Security as an Anker eufy brand rather than an independent company.

History

The available official material presents eufy Security as a current brand within Anker eufy's smart-home portfolio, rather than as a separately incorporated company with its own documented founding history. Anker's About Us page describes Anker as a global smart-hardware technology company founded in 2011 and places Anker eufy among its product categories. The same page describes the eufy brand story as “AI-Powered Living, Built with Care,” and identifies eufy Security as the part of Anker eufy that addresses home safety through local, AI-enhanced security systems. The 2011 date applies to Anker, not specifically to eufy Security. The brand's stated security approach is to use local AI-enhanced systems that can learn and respond to potential risks. The supplied evidence does not provide dated information about when the security sub-brand began, its early products, product launches, acquisitions, or leadership changes, so those turning points cannot be reconstructed from the available sources. The current eufy homepage demonstrates an active security range. It promotes the eufy NVR Security System E50, with 24/7 recording and a local AI agent, and eufyCam S4, described as combining bullet and PTZ cameras. It also lists PoE NVR systems, outdoor and indoor cameras, smart locks, video doorbells, HomeBase, and security accessories among its categories. These listings provide evidence of the types of products currently associated with the brand, but not of their original launch dates or availability in particular countries. Anker's About Us page describes its wider business as serving more than 200 million consumers in over 180 countries and regions. This is a company-wide statement and should not be taken as a measured customer or market footprint for eufy Security alone. The provided sources do not specify the security brand's headquarters, founder, separate legal entity, or executives.

  • 2011

    Anker founded

  • eufy Security presented as Anker eufy's security brand

Products and positioning

A smart-home security brand focused on safer homes through local, AI-enhanced security systems.

  • eufy NVR Security System E50

    A security system promoted by eufy with 24/7 recording and a local AI agent.

  • eufyCam S4

    A camera product described on the eufy homepage as combining bullet and PTZ cameras.

  • Security product categories

    The homepage lists PoE NVR systems, outdoor and indoor cameras, smart locks, video doorbells, HomeBase, and security accessories.

Controversies

  • 2022

    Security camera cloud uploads and unencrypted video streams contradicted privacy promises

    In 2022, The Verge and Ars Technica investigated Eufy cameras and found cloud thumbnails and accessible unencrypted video streams, contradicting some local-storage and privacy claims. The company later acknowledged the issues and revised its statements and encryption approach. This entry is limited to the reported devices and access methods and does not assume that all Eufy products were compromised.

    Source 1Source 2

Read more

Related entries

  • Anker

Sources6 sources

  1. 1eufy - Built with Care | Home Security System & Robovacs - eufy USeufy.com
  2. 2About Us - eufy USeufy.com
  3. 3About Us - eufy USeufy.com
  4. 4eufy Certified Refurbished Products | Robot Vacuums, Security Cameras & More - eufy USeufy.com
  5. 5Security camera cloud uploads and unencrypted video streams contradicted privacy promisesarstechnica.com
  6. 6Security camera cloud uploads and unencrypted video streams contradicted privacy promisesarstechnica.com

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