eDreams ODIGEO

eDreams ODIGEO is a Spanish online travel company and online travel agency group headquartered in Madrid. It was created in June 2011 through the combination of eDreams, GO Voyages and Opodo, bringing together several established European digital travel businesses under one corporate structure. Opodo’s portfolio also included Travellink, while the group later added the travel-search platform Liligo and acquired the BudgetPlaces brand and portfolio. The group operates consumer-facing travel websites and mobile services across a broad international footprint. Its platforms allow customers to search and book air travel, hotels, flight-and-hotel packages, rail tickets, rental cars and travel insurance. The principal consumer brands have historically included eDreams, Opodo, GO Voyages, Travellink and Liligo. The group has described a network reaching tens of millions of customers in dozens of countries, with access to hundreds of airlines and a very large inventory of destinations and accommodation. The company’s formation followed ownership changes in the European online-travel sector. In 2010, AXA acquired GO Voyages and Permira acquired eDreams. The two investment firms subsequently combined eDreams and GO Voyages and acquired Opodo in 2011. eDreams co-founder Javier Pérez-Tenessa became president of the resulting holding group. The business later pursued a public-market strategy, completing an initial public offering in Madrid in April 2014. The listing was notable as the first initial public offering of an internet start-up in Spain, although its share price fell substantially during the difficult European equity-market environment that followed. A major strategic development was the shift toward recurring subscription revenue. In 2017, the group launched eDreams Prime, initially offering members discounts on flights. The service was subsequently extended to hotels and became available across several group platforms, including eDreams, Opodo and GO Voyages. Prime became a central part of the company’s commercial proposition, complementing transaction-based booking income with a membership model intended to increase customer frequency, retention and cross-selling. The group has also invested in technology, mobile functionality and data products. Its services have included mobile notifications concerning delays, cancellations, diversions, gates and baggage collection. New technology hubs were announced in Porto and Milan in 2020, alongside existing product and engineering operations in Barcelona and Madrid. eDreams ODIGEO has additionally developed travel-trend and tourism-insight products based on booking data, offering information intended for tourism organizations, public authorities and destination marketers. Its public-facing research and content activity includes airline rankings, airport studies, booking-timing reports and analyses of travel behavior. During the COVID-19 period, the company published reports on changing booking horizons, short-haul demand and traveler preferences, while adapting Prime and other services to a disrupted travel market. The company has faced scrutiny over accommodation listings in Israeli settlements and occupied territories. United Nations and civil-society reporting identified listings available through its platforms, while the company stated in 2025 that it had removed accommodation listings in occupied territories and attributed their presence to third-party data uploads. The issue remained contested by advocacy organizations. eDreams ODIGEO continues to operate as an international online travel group, with its principal strategic emphasis on subscription travel, digital distribution, personalization, technology and a multi-brand platform model.

The origins of the group lie in the first generation of European online travel agencies. eDreams was founded in Silicon Valley in 1999 by Javier Pérez-Tenessa, James Hare and Mauricio Prieto and became an early internet travel business in Europe and the first online travel agency established in Spain. GO Voyages developed in France as a provider of airline tickets, hotel reservations, weekend stays and related travel services. Opodo was created in 2000 as a joint venture backed by nine European airlines, including Air France, British Airways, Iberia, Lufthansa and other major carriers. Travellink was founded in 2000 and later became part of Opodo’s portfolio. Ownership consolidation accelerated in the late 2000s and early 2010s. Amadeus acquired control of Opodo in 2004 and ultimately held virtually all of the company before selling it in 2011. In 2010, AXA acquired GO Voyages while Permira acquired eDreams. AXA Private Equity and Permira then combined eDreams and GO Voyages and arranged the acquisition of Opodo. The resulting combination created one of Europe’s largest online travel groups. eDreams ODIGEO was formally established in June 2011, with Pérez-Tenessa serving as president of the holding company. The group expanded its brand portfolio through further acquisitions. Liligo, a travel metasearch business founded in 2005, was acquired by eDreams ODIGEO in 2013 after previously changing ownership. Liligo added comparison and search capabilities to the group’s distribution model. In January 2017, the company acquired the BudgetPlaces brand and portfolio from EnGrande, broadening its accommodation-related assets. Travellink’s corporate-travel business in Germany and the Nordic countries was sold to Flight Centre Travel in 2016, illustrating the group’s effort to concentrate on consumer online travel. By March 2014, the company reported sales of €500 million in the reference material and prepared for a public listing. Its initial public offering took place on 8 April 2014 on the Bolsa de Madrid, with the shares also admitted to Spain’s other principal exchanges. The offering was valued at approximately $1.5 billion according to the cited reference. It was notable as the first IPO of an internet start-up in Spain and the first Spanish listing since 2011, but the stock lost a large portion of its value during the following months amid difficult market conditions. The share price later recovered during periods of strong performance, including a substantial rise reported for 2016. Management changed in 2015 when Dana Dunne, previously chief operating officer, became chief executive. Pérez-Tenessa moved to the honorary-chairman role. The group continued to develop its physical and technological infrastructure, including new offices in Barcelona and later technology hubs in Porto and Milan. These hubs supported engineering, mobile development and the operation of the group’s extensive collection of localized websites and applications. The company’s commercial model evolved significantly in the second half of the 2010s. In October 2017, it launched eDreams Prime as a paid travel subscription offering discounts on flights. Prime was designed to generate recurring revenue and encourage customers to book repeatedly through the group rather than treating the platform as a one-time search-and-purchase channel. In June 2020, the product expanded to hotel discounts and became available through eDreams, Opodo and GO Voyages. Membership grew rapidly during the following years, reaching one million subscribers in 2021 according to the reference material and exceeding seven million by February 2025. In parallel, eDreams ODIGEO introduced customer-service and ancillary features. A flight-cancellation guarantee announced in 2018 offered eligible customers the ability to cancel on the scheduled travel day and receive an 80 percent refund, subject to a per-person cap. In 2016, the company added free mobile push notifications covering operational events such as delays, cancellations, diversions, gate changes and baggage-claim information. It also developed data-based reports and subscription insights for tourism organizations and policymakers, drawing on booking behavior to analyze destinations, booking lead times and post-pandemic travel preferences. The COVID-19 crisis altered travel demand and booking patterns across Europe. The company’s reports described shorter booking horizons, increased preference for short-haul trips and changing expectations about refunds, flexibility and health measures. Prime’s extension to hotels and promotional trial activity formed part of the company’s effort to strengthen the subscription proposition during this period. The group has also encountered controversy concerning accommodation listings in Israeli settlements and occupied territories. It appeared in a United Nations Human Rights Council database first published in 2020 and updated in 2023. A 2024 report by SOMO described accommodation listings in occupied areas and reported successful test bookings. In 2025, Spanish civil-society groups protested at the company’s annual general meeting. eDreams stated that it did not conduct direct or indirect activity in the Occupied Palestinian Territories, later announcing the removal of relevant accommodation listings. Advocacy organizations disputed whether removal was complete. The controversy is part of the company’s recent corporate-affairs record and has raised questions about third-party inventory controls, human-rights due diligence and platform responsibility.

• 2021

  Prime reaches one million subscribers

  [1]eDreams ODIGEOen.wikipedia.org

  The subscription service passed one million members according to the cited reference material.

• 2020

  Prime expands to accommodation

  [1]eDreams ODIGEOen.wikipedia.org

  Prime began covering hotel bookings as well as flights across selected group brands.

• 2017

  eDreams Prime launches

  [1]eDreams ODIGEOen.wikipedia.org

  The company introduced a paid membership program offering travel discounts, initially focused on flights.

• 2014

  Initial public offering in Spain

  [1]eDreams ODIGEOen.wikipedia.org

  The group completed its IPO on the Spanish stock exchanges, in an offering described as the first Spanish internet start-up IPO.

• 2013

  Liligo joins the group

  [1]eDreams ODIGEOen.wikipedia.org

  eDreams ODIGEO acquired Liligo, adding a travel-search and comparison platform to its brand portfolio.

• 2011

  eDreams ODIGEO is created

  [1]eDreams ODIGEOen.wikipedia.org

  eDreams, GO Voyages and Opodo were combined under a new online travel holding group backed by AXA Private Equity and Permira.

• 2000

  Opodo and Travellink are established

  [1]eDreams ODIGEOen.wikipedia.org

  Opodo was created by a consortium of European airlines, while Travellink was founded as a Scandinavian-focused travel company.

• 1999

  eDreams is founded

  [1]eDreams ODIGEOen.wikipedia.org

  Javier Pérez-Tenessa, James Hare and Mauricio Prieto founded eDreams in Silicon Valley, creating an early European online travel business.

A multi-brand, technology-led online travel group combining flight and accommodation distribution with subscription benefits, ancillary services, travel content and data-driven personalization.

• Travel subscription · 2017

  eDreams Prime

  A paid membership program launched in 2017 that initially provided discounted flights. From 2020 it also covered hotel bookings and was made available through multiple group brands, including eDreams, Opodo and GO Voyages. Prime is the group’s principal recurring-revenue product and is designed to encourage repeat booking and cross-selling across flights and accommodation.

• Online travel agency · 1999

  eDreams

  The group’s original consumer travel brand, founded in 1999. It provides digital search and booking services for flights, hotels, packages and other travel-related products and operates as one of the main channels for the Prime subscription.

• Online travel agency · 2000

  Opodo

  A European online travel brand created in 2000 by a consortium of airlines and later acquired by the investors that assembled eDreams ODIGEO. Opodo sells flights, hotels, packages, car rentals and related services, particularly in the United Kingdom and other European markets.

• Online travel agency

  GO Voyages

  A French-origin travel service specializing in airline tickets, accommodation, weekend stays and flight-management services. It became part of eDreams ODIGEO through the 2011 combination and remains one of the group’s consumer-facing brands.

• Online travel agency · 2000

  Travellink

  A Scandinavian-focused online travel brand founded in 2000 and acquired by Opodo in 2005. It became part of eDreams ODIGEO when Opodo joined the group and offers travel booking services in Nordic markets.

• Travel metasearch · 2005

  Liligo

  A travel-search and comparison platform founded in 2005. After changing ownership, Liligo was acquired by eDreams ODIGEO in 2013 and added metasearch capabilities to the group’s wider online travel ecosystem.

• 2025

  Dispute over accommodation listings in occupied territories

  SOMO and civil-society organizations reported listings and test bookings for accommodation in occupied territories. eDreams ODIGEO said it removed the listings and attributed their presence to third-party data uploads, while advocacy groups questioned whether removal was complete.

  Source

• 2020

  Inclusion in United Nations settlement-activity database

  eDreams ODIGEO was included in a United Nations Human Rights Council database concerning businesses associated with commercial activity in Israeli settlements. The issue concerned accommodation inventory available through the company’s platforms.

  Source

Read more

• 2020Prime free-trial giveaway

  Europe

  During the COVID-19 disruption, the company promoted Prime with a giveaway offering new subscribers a complimentary six-month trial period.

  Outcome. The promotion supported customer acquisition for the subscription service during a period of severe travel uncertainty.

  Source

• 2020

  Prime hotel expansionProduct launch

  Background

  The company aimed to increase the value and frequency of its membership product while travel demand was being reshaped by the pandemic.

  Action taken

  Prime benefits were extended from flights to hotel bookings across eDreams, Opodo and GO Voyages.

  Aftermath

  Prime became a combined flight-and-accommodation subscription proposition and membership continued to grow.

  Source

• 2018

  Decision to remain independent after strategic reviewStrategy

  Background

  After a strategic review prepared with Morgan Stanley, the company received attention from potential investors and takeover bidders.

  Action taken

  The company rejected unsolicited approaches and announced plans to diversify income and change its pricing policy.

  Aftermath

  The group continued developing subscription products, ancillary services and a broader multi-brand platform strategy.

  Source

• 2018

  Flight cancellation guaranteeProduct launch

  Background

  Travelers faced uncertainty about non-refundable air tickets and sought greater flexibility when plans changed.

  Action taken

  eDreams ODIGEO introduced a guarantee allowing eligible customers to cancel on the scheduled travel day and receive an 80 percent refund, subject to a maximum per-person amount.

  Aftermath

  The guarantee strengthened the group’s flexibility and ancillary-service proposition.

  Source

• 2017

  Launch of the Prime subscription modelProduct launch

  Background

  The group sought to diversify beyond one-off booking commissions and build stronger customer retention through recurring membership.

  Action taken

  eDreams ODIGEO launched Prime with discounts on flight bookings.

  Aftermath

  The service later expanded to hotels and became a central component of the company’s commercial strategy.

  Source

• 2020-01-28

  eDreams ODIGEO announces agreement to acquire Waylo platform[2]eDreams ODIGEO宣布收购Waylo平台的协议prnewswire.com

  Reported: 2020-01-28

  eDreams ODIGEO announced that it had entered into an asset purchase agreement with RoamAmore Inc., which operates the hotel booking platform TheWaylo.com. The transaction's closing was expected by the fourth quarter of eDreams ODIGEO's fiscal year 2020, subject to customary conditions.

1. 1eDreams ODIGEOen.wikipedia.org
2. 2eDreams ODIGEO宣布收购Waylo平台的协议prnewswire.com