Dyson

Dyson is a privately held British-Singaporean technology company founded by inventor and entrepreneur James Dyson. The business began with an attempt to solve a familiar problem in domestic vacuum cleaners: conventional bags gradually became clogged with dust, causing suction to decline. Drawing on the industrial use of cyclone separation, Dyson developed a bagless vacuum system that separated dust from airflow through centrifugal force. After years of unsuccessful licensing efforts and thousands of prototypes, the technology reached consumers first through a Japanese licensing arrangement and later under the Dyson name in the United Kingdom. The company’s commercial breakthrough came with the DC01 upright vacuum, introduced in the early 1990s. Its transparent dust container, unconventional appearance and emphasis on measurable engineering performance helped differentiate Dyson from established vacuum manufacturers. The brand turned technical features into highly visible design cues: cyclonic funnels, exposed mechanisms, distinctive color combinations and clear bins became part of its identity. Dyson’s early success established a premium positioning based on problem-solving engineering rather than low-cost mass-market competition. During the 2000s and 2010s, Dyson expanded beyond upright and cylinder vacuums. It developed cordless vacuum platforms, digital motors, commercial hand dryers, bladeless fans and heaters, air purifiers, lighting and robotic-cleaning systems. The company later entered beauty technology with the Supersonic hair dryer, Airwrap multi-styler and Corrale straightener, applying high-speed motors, controlled airflow, thermal management and sensors to personal-care products. In 2023, Dyson also entered the wearable-audio category with the Dyson Zone, a noise-cancelling headphone incorporating an air-purification system. Its current portfolio spans floor care, wet cleaning, robotics, air treatment, hair care, lighting, professional hygiene equipment and headphones. Dyson has maintained a substantial research and engineering presence in the United Kingdom while building manufacturing and supply-chain operations in Asia. Vacuum and washing-machine production moved from the United Kingdom to Malaysia in the early 2000s, and Singapore became a major motor-manufacturing, technology and corporate base. In 2019, the company announced that its headquarters would move from the United Kingdom to Singapore, citing proximity to Asian markets and manufacturing operations. The restored St James Power Station became the company’s global headquarters, alongside Singapore technology and advanced-manufacturing facilities. Dyson also operates important campuses and research activities in Wiltshire, including its Malmesbury and Hullavington sites, and maintains operations in Malaysia and the Philippines. Research has extended into robotics, artificial intelligence, machine learning, batteries, motor technology, software, purification and materials science. Dyson invested in the battery start-up Sakti3 and investigated electric vehicles before abandoning the vehicle project in 2019 because management concluded that it was not commercially viable. During the COVID-19 pandemic, the company designed the CoVent ventilator in collaboration with engineering partners, but the project did not proceed to large-scale deployment after regulatory and procurement assessments changed. Dyson also supports engineering education through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the annual James Dyson Award. The company remains privately owned and is led operationally by Hanno Kirner, who became chief executive in February 2024. James Dyson remains founder and chairman, while his son Jake Dyson has a senior role focused on lighting and product innovation. In 2025, Dyson reported launching a record number of significant products, including the PencilVac, V16 Piston Animal and Spot+Scrub Ai robot. The bra…

Dyson’s origins lie in James Dyson’s dissatisfaction with the loss of suction experienced by conventional bagged vacuum cleaners. In the 1970s, he observed that dust accumulated in the fine material of disposable bags and restricted airflow. While working with industrial powder-coating equipment at the Ballbarrow business, he encountered large cyclone systems used to separate waste particles from air. He reasoned that the same principle could be miniaturised for domestic cleaning. Dyson built an experimental cyclone and connected a cardboard version to a Hoover vacuum with its bag removed. The result suggested that centrifugal separation could maintain airflow without relying on a clogging disposable bag. Between 1979 and 1984, he developed thousands of prototypes. The project struggled to attract British and American licensees because established vacuum manufacturers benefited from the recurring replacement-bag market. Financial backing came in part from businessman Jeremy Fry, while Dyson continued development independently after losing control of his earlier business interests. The first public product based on Dyson’s design was the Kleeneze Rotork Cyclon, manufactured by Zanussi and sold through a mail-order catalogue in 1983. Only a small number were sold. A proposed licensing relationship with Amway later collapsed, and Dyson sued after Amway introduced a similar CMS-1000 machine. A Japanese company, Apex, subsequently licensed the technology. Its G-Force cleaner entered production in 1986 and became a high-priced design object in Japan, winning an International Design Fair prize in 1991. Using income from the Japanese licence, Dyson established Dyson Appliances Limited in 1991. The company’s first dual-cyclone vacuum under its own name, the DA001, was assembled in Wales in 1993. Manufacturing arrangements changed rapidly because of quality-control and contract-renegotiation concerns, and Dyson established a new production facility in Chippenham, Wiltshire. The DA001 was soon replaced by the DC01, which became the company’s defining early product. Its transparent bin, unconventional styling and bagless cyclone system helped it become a leading upright vacuum in the United Kingdom. Dyson broadened its floor-care range through cylinder machines, revised upright models and later cordless platforms. In 2001, the company adopted the shorter name Dyson Limited and launched the DC07 with Root Cyclone technology. Production subsequently shifted from the United Kingdom to Malaysia: vacuum manufacturing moved in 2002 and washing-machine production followed in 2003. The moves reduced production costs but attracted criticism from trade unions and communities concerned about lost British jobs. Dyson expanded its Asian manufacturing network through partnerships with Meiban, VS Industry and SKP Resources. The company diversified during the 2000s and 2010s. The Airblade hand dryer brought Dyson’s airflow technology into commercial washrooms. The Air Multiplier fan and Dyson Hot heater introduced fan and heating products without conventional visible blades. Dyson developed digital motors and used them across vacuum, air-treatment and personal-care products. Research partnerships with Cambridge, Newcastle and Imperial College London supported work in fluid mechanics, motors, robotics and computer vision. Dyson also established the James Dyson Foundation and later the Dyson Institute of Engineering and Technology to promote engineering education. Robotics became an important long-term research area. Dyson developed the DC06 robot vacuum but did not release it because it was considered too heavy and slow. The company later launched the 360 Eye in 2016, 360 Heurist in 2021 and 360 Vis Nav in 2023. By 2025, Dyson was marketing the Spot+Scrub Ai robot, combining vacuuming, wet cleaning, camera-based recognition and software-guided navigation. Dyson entered beauty technology with the Supersonic hair dryer in 2016, followed by the Airwrap multi-styler and Corrale straightener. These products extended the company’s engineering proposition into heat control, airflow shaping, motor miniaturisation and hair science. The company later introduced the Zone air-purifying headphones and continued to expand connected, sensor-rich devices. Battery research became a major strategic theme. Dyson invested in Sakti3, a United States battery start-up developing solid-state technology, and acquired the remaining stake in 2015. In 2017, James Dyson announced that the company was developing a battery-electric vehicle. The project grew to more than 500 employees and produced a prototype, but Dyson cancelled it in October 2019 after concluding that the vehicle would not be commercially viable. In 2013, Dyson opened a large digital-motor plant in Tuas, Singapore, and later expanded capacity. In 2017, it announced a new technology campus at the former RAF Hullavington airfield in Wiltshire. On January 22, 2019, Dyson announced that its global headquarters would move to Singapore, where the restored St James Power Station became the central corporate site. The company retained major engineering and research activities in the United Kingdom and continued to operate manufacturing and technology facilities in Asia. In 2020, during the COVID-19 pandemic, Dyson worked with partners to design the CoVent ventilator for potential use by the UK National Health Service. Although the machine was developed rapidly and received considerable public attention, the project did not proceed to large-scale production after changing assessments of demand, regulatory requirements and the suitability of competing ventilator designs. Dyson faced reputational criticism over labour conditions at ATA IMS, a Malaysian supplier. Reporting in 2022 described migrant-worker allegations of forced labour and exploitation. Dyson said it had conducted audits and terminated its contracts after concluding that improvements were not being made quickly enough. The company also stopped supplying products to Russia on February 22, 2022, before the full-scale invasion of Ukraine. Leadership changed in February 2024, when Hanno Kirner succeeded Roland Krueger as CEO. James Dyson remained chairman, and Jake Dyson continued to play a senior role in lighting and product development. In 2024, management proposed organisational changes and potential redundancies as the company responded to intensifying competition. In 2025, Dyson presented a record product programme spanning floor care, robotics, air treatment and beauty, including the PencilVac, V16 Piston Animal and Spot+Scrub Ai. Dyson therefore remains a private, globally distributed technology business whose identity is rooted in premium consumer products, proprietary engineering and visible experimentation.

1. 2025Record product programme announced

   Dyson introduced a large group of new and upgraded machines, including the PencilVac, V16 Piston Animal and Spot+Scrub Ai robot.

   Source
2. 2024Hanno Kirner becomes CEO

   Hanno Kirner succeeded Roland Krueger as chief executive, while Krueger moved to a Dyson Holdings board role.

   Source
3. 2023Dyson enters wearable audio

   The Dyson Zone brought the company’s air-treatment and acoustic engineering into a wearable headphone product.

   Source
4. 2022St James Power Station becomes Dyson headquarters

   Dyson completed the restoration and occupation of the former power station as its Singapore global headquarters.

   Source
5. 2020CoVent ventilator developed during COVID-19

   Dyson and engineering partners developed a ventilator design for potential pandemic use, but it was not taken into large-scale production.

   Source
6. 2019Headquarters relocation to Singapore announced

   Dyson announced that its global headquarters would move from the United Kingdom to Singapore.

   Source
7. 2019Electric-vehicle programme cancelled

   Dyson ended its electric-vehicle project after concluding that the vehicle was not commercially viable.

   Source
8. 2017Hullavington technology campus announced

   Dyson announced the development of a high-technology campus at the former RAF Hullavington airfield in Wiltshire, supporting research and engineering expansion.

   Source
9. 2017Electric-vehicle project disclosed

   James Dyson told employees that Dyson was developing a battery-electric vehicle and had assembled a substantial engineering team for the programme.

   Source
10. 2016360 Eye robot vacuum and Supersonic hair dryer launch

    Dyson entered consumer robotics with the 360 Eye and expanded into beauty technology with the Supersonic hair dryer.

    Source
11. 2015Dyson invests in and acquires Sakti3

    Dyson invested in the solid-state battery start-up Sakti3 and later acquired the remaining stake as part of its battery-technology programme.

    Source
12. 2014Imperial College robotics collaboration begins

    Dyson invested in a joint robotics laboratory with Imperial College London to investigate machine vision and household robotics.

    Source
13. 2013Singapore digital-motor plant opens

    Dyson launched a major manufacturing facility in Tuas, Singapore, for digital motors used in its technology platforms.

    Source
14. 2011Dyson supports fluid-mechanics research at Cambridge

    Dyson funded a professorship focused on fluid mechanics and air movement at the University of Cambridge.

    Source
15. 2009Dyson expands into fans and heaters

    The company introduced Air Multiplier fans and Dyson Hot fan heaters, extending its airflow technology beyond vacuum cleaners.

    Source
16. 2006Airblade hand dryer launches

    Dyson entered the commercial hand-dryer market with the Airblade, using high-speed airflow to dry hands without conventional heated-air architecture.

    Source
17. 2002Vacuum production moves to Malaysia

    Dyson transferred vacuum manufacturing from the United Kingdom to Malaysia as part of a broader cost and supply-chain restructuring.

    Source
18. 2001Company name shortened to Dyson Limited

    The legal company name was shortened from Dyson Appliances Limited to Dyson Limited, and the DC07 introduced Root Cyclone technology.

    Source
19. 1993DA001 and DC01 launch

    Dyson began producing its own branded dual-cyclone upright vacuum in the United Kingdom. The DC01 soon became the company’s commercial breakthrough.

    Source
20. 1991Dyson Appliances Limited is established

    James Dyson used proceeds from the Japanese licensing arrangement to establish the company that would develop and sell products under the Dyson name.

    Source
21. 1986G-Force launches in Japan

    Apex began producing a redesigned version of Dyson’s cyclone cleaner for the Japanese market, where it became a premium design product.

    Source
22. 1983Kleeneze Rotork Cyclon reaches the market

    The first publicly sold vacuum based on Dyson’s cyclone technology was produced under a licensing arrangement and sold through a mail-order catalogue.

    Source
23. 1978Industrial cyclone inspiration

    While working with powder-coating equipment, Dyson studied industrial cyclone separation and began adapting the principle for domestic cleaning.

    Source
24. 1970James Dyson identifies the bag-clogging problem

    While using a conventional vacuum cleaner, James Dyson observed that dust clogged the bag material and reduced suction, motivating his search for a bagless alternative.

    Source

Premium, engineering-led technology brand focused on solving everyday problems through proprietary motors, airflow systems, filtration, sensors, software, robotics and industrial design. Dyson emphasizes performance, research, visible technical innovation and distinctive aesthetics rather than price competition.

• DC01Upright vacuum cleaner1993

  The DC01 was Dyson’s first major branded vacuum success in the United Kingdom. It used dual-cyclone separation instead of a conventional disposable bag and exposed the dust container through transparent plastic. Its unusual industrial design, premium price and emphasis on sustained suction helped establish Dyson as an engineering-focused challenger to established vacuum manufacturers.

• Dyson AirbladeCommercial hand dryer2006

  The Airblade is a commercial hand-drying system that uses narrow, high-speed sheets of air to remove water from the hands. It extended Dyson’s expertise in airflow and motor technology into public and professional washrooms, where the company positioned the product as a faster and more energy-conscious alternative to conventional heated-air dryers.

• Dyson Air MultiplierFan2009

  The Air Multiplier fan family uses an internal motor and shaped airflow channel to amplify and smooth the air stream without exposed rotating blades. The design became one of Dyson’s most recognizable visual signatures and provided the basis for subsequent fan, heater and air-purifier products.

• Dyson 360 EyeRobot vacuum cleaner2016

  The 360 Eye was Dyson’s first commercially launched robotic vacuum cleaner. It used a panoramic vision system, tracked movement through onboard sensing and was designed around Dyson’s compact motor and cyclone technologies. The product marked the company’s transition from manually operated floor-care appliances toward autonomous, software-enabled cleaning.

• Dyson SupersonicHair dryer2016

  The Supersonic hair dryer brought Dyson’s digital-motor, airflow and thermal-control capabilities into beauty technology. Its motor is positioned in the handle rather than the head, allowing a compact form and altered weight balance. Sensors and software regulate temperature to reduce excessive heat exposure, while interchangeable attachments shape airflow for different hair-care tasks.

• Dyson AirwrapMulti-styler and hair dryer2018

  The Airwrap is a hair-styling system that uses controlled airflow to wrap hair around barrels and shape it with reduced reliance on extreme heat. The platform includes barrels, brushes and drying attachments, and later versions added software connectivity and personalized styling features. It became one of Dyson’s most visible beauty products and a major extension of the brand beyond cleaning appliances.

• Dyson V15 DetectCordless vacuum cleaner2021

  The V15 Detect is a cordless vacuum platform built around high-speed motor technology, dust sensing and particle reporting. Selected cleaner heads use illumination to make fine dust more visible on hard floors, while an onboard display provides information about particles captured during cleaning. The model represents Dyson’s shift toward sensor-rich, data-informed consumer appliances.

• Dyson Gen5detectCordless vacuum cleaner2022

  Gen5detect is a later cordless vacuum platform using a fifth-generation Hyperdymium motor, advanced filtration and particle sensing. It is positioned as a high-performance whole-home cleaner and incorporates a dust-illumination cleaner head, a particle-count display and a range of tools for floors, upholstery and hard-to-reach areas.

• Dyson ZoneNoise-cancelling headphones with air purification2023

  The Dyson Zone combines over-ear noise-cancelling headphones with a detachable visor and personal air-purification system. It represents Dyson’s attempt to apply its air-treatment, filtration, acoustics and wearable-design capabilities outside the traditional home-appliance market.

• Dyson V16 Piston AnimalCordless vacuum cleaner2025

  The V16 Piston Animal is a 2025 cordless vacuum platform designed around high suction, automatic floor-type sensing and anti-tangle cleaning technology. Its dual conical cleaner head is engineered to direct long hair into the bin rather than allowing it to wrap around the brush bar. The platform also introduced a compacting bin and, in a Submarine configuration, wet floor-cleaning capability.

• Dyson Spot+Scrub AiRobot vacuum and wet floor cleaner2025

  Spot+Scrub Ai is a robotic cleaning platform that combines vacuuming and wet cleaning. Dyson describes it as using camera-based recognition, artificial intelligence, floor illumination and software-guided navigation to identify debris, spills and stains. Its objective is to move beyond routine autonomous vacuuming toward targeted cleaning of different types of household mess.

• Dyson OnTracNoise-cancelling headphones2024

  OnTrac is Dyson’s dedicated over-ear headphone line, focused on high-fidelity audio, active noise cancellation, long battery life and customizable external components. Unlike the Zone, it is designed as a conventional audio product without the air-purification visor, broadening Dyson’s presence in the premium personal-electronics market.

• 2017Dyson Institute of Engineering and Technology

  United Kingdom

  Dyson established an engineering degree programme in which students combine academic study with paid work on Dyson engineering projects.

  Outcome. The programme created an education-and-recruitment pathway for engineering talent and became part of Dyson’s broader employer and innovation identity.

  Source
• 2005James Dyson Award

  Global

  The James Dyson Award is an annual international design-and-engineering competition supporting student and recent-graduate inventions that address practical problems.

  Outcome. The award has become one of Dyson’s most visible public initiatives and reinforces the company’s positioning around problem-solving invention and engineering education.

  Source
• 2002James Dyson Foundation

  Global · United Kingdom

  The James Dyson Foundation is Dyson’s education and outreach initiative, created to challenge misconceptions about engineering and encourage young people to pursue science, design and technology.

  Outcome. The foundation became a long-term platform for engineering education, school resources and public engagement connected to the Dyson brand.

  Source

• 2025Accelerate launches across floor care, robotics, air treatment and beautyProduct launch

  Dyson sought to broaden its product portfolio and reach more customers through a larger range of formats and price points.

  What changed. The company launched or announced products including PencilVac, V16 Piston Animal, Spot+Scrub Ai, upgraded purifiers and new hair-care devices.

  Aftermath. Dyson reported 13 significant product launches in 2025 and described a larger pipeline for 2026.

  EBITDA. £1.11 billion (Fiscal year 2025)

  Source
• 2024Review global organisational structureStrategy

  Dyson cited increasingly competitive global markets and faster technological change as reasons to reassess how its international operations were structured.

  What changed. Management proposed organisational changes that could result in redundancies and stated that affected employees would receive support during the process.

  Aftermath. The review signalled a focus on agility, cost control and faster product development under CEO Hanno Kirner.

  Source
• 2022Stop supplying products to RussiaStrategy

  Dyson reviewed its Russian operations immediately before the full-scale Russian invasion of Ukraine.

  What changed. On February 22, 2022, Dyson stopped supplying products to Russia and suspended sales, advertising, social-media activity and directly managed retail operations.

  Aftermath. Dyson withdrew from direct commercial activity in Russia and suspended the James Dyson Award there.

  Source
• 2021Terminate ATA IMS manufacturing contractsOther

  Audits and external reporting raised concerns about labour practices at ATA IMS, a Malaysian contract manufacturer connected to Dyson production.

  What changed. Dyson ended its contractual relationship with ATA IMS and stated that the withdrawal was intended to be orderly and protective of affected workers.

  Aftermath. The decision limited Dyson’s direct relationship with the supplier but led to continuing scrutiny about audit effectiveness, worker remediation and supply-chain oversight.

  Source
• 2020Develop the CoVent ventilatorOther

  The COVID-19 pandemic created an urgent need for additional ventilator capacity in the United Kingdom, and the government sought assistance from companies with relevant engineering and manufacturing capabilities.

  What changed. Dyson worked with engineering partners to design a purpose-built ventilator and prepared for possible production.

  Aftermath. The project did not move into large-scale deployment after regulatory, procurement and clinical assessments changed the expected need and preferred designs.

  Source
• 2019Relocate global headquarters to SingaporeStrategy

  Dyson identified Asia-Pacific as its fastest-growing regional market and wanted its corporate centre closer to manufacturing, supply-chain and customer operations.

  What changed. The company announced that its global headquarters would move from the United Kingdom to Singapore and later occupied the restored St James Power Station.

  Aftermath. Singapore became Dyson’s global corporate base while the company retained major engineering and research campuses in the United Kingdom.

  Source
• 2017Begin development of a battery-electric vehicleStrategy

  Dyson sought to apply its motor, battery, aerodynamics and software capabilities to a new category beyond household appliances.

  What changed. The company formed a large engineering programme, developed a prototype known as the N526 and planned a broader electric-vehicle project.

  Aftermath. Dyson cancelled the project in October 2019 after determining that the vehicle was not commercially viable and that potential demand would not support the required investment.

  Reported project investment. More than £500 million invested over less than five years (2014-2019)

  Source
• 2015Acquire Sakti3M&A

  Dyson had been researching batteries and wanted access to solid-state battery technology that could support future cordless products and other mobility applications.

  What changed. Dyson acquired the remaining stake in Sakti3 after an earlier minority investment.

  Aftermath. The acquisition supported Dyson’s battery research programme, although the company later abandoned its electric-vehicle project and questioned the commercial path for the technology.

  Source
• 2002Move vacuum manufacturing from the United Kingdom to MalaysiaStrategy

  Dyson faced pressure to lower production costs and scale output as its vacuum business expanded internationally.

  What changed. The company transferred vacuum production from Wiltshire to Malaysia and subsequently expanded Asian contract-manufacturing relationships.

  Aftermath. The move reduced manufacturing costs and strengthened Dyson’s Asian supply chain, but it caused job losses and criticism from United Kingdom trade unions and local communities.

  Source

• 2022Forced-labour allegations involving Malaysian supplier ATA IMSControversy

  Migrant workers employed by ATA IMS, a Malaysian contract manufacturer producing Dyson-related appliances, brought allegations involving forced labour, recruitment-related exploitation, living conditions and workplace abuse. Investigations reported that concerns had been raised before Dyson ended the relationship. Dyson said it conducted audits and terminated the supplier contracts after concluding that improvements were not being made promptly enough.

  Source
• 2022Dyson litigation over reporting on ATA IMSControversy

  After Channel 4 News reported allegations concerning migrant workers at ATA IMS, Dyson pursued legal action connected with the reporting. The company later abandoned its libel claim after extended proceedings, while the underlying labour controversy continued to draw scrutiny from worker advocates and human-rights organizations.

  Source

• 2026Dyson reports record product launch activity for 2025

  Dyson said it launched 13 significant products in 2025 and reported higher EBITDA and operating profit in its 2025 business results. The company also described a larger product pipeline for 2026.

  Product launchOther
  Source
• 2025Dyson unveils 11 new and upgraded products in Berlin

  Dyson presented a broad group of new products and technologies, including the PencilVac, V16 Piston Animal, updated robotic cleaners, compact air purifiers and new hair-care devices.

  Product launchProduct generation
  Source
• 2024Dyson appoints Hanno Kirner as chief executive

  Dyson announced a leadership succession plan under which Hanno Kirner became chief executive in February 2024. Former CEO Roland Krueger moved to a new board role within Dyson Holdings.

  Leadership change
  Source
• 2024Dyson proposes organisational changes and potential redundancies

  CEO Hanno Kirner informed employees that Dyson was reviewing global structures in response to increasingly competitive markets and accelerating technological change. The proposals could result in redundancies.

  Leadership changeOther
  Source
• 2023Dyson launches the Zone air-purifying headphones

  Dyson entered wearable audio with the Zone, combining active noise cancellation and high-fidelity headphones with an integrated personal air-purification system.

  Product launch
  Source
• 2022Dyson announces a major investment programme in Singapore

  Dyson announced a further S$1.5 billion investment in Singapore over four years, linked to its global engineering, manufacturing and corporate strategy.

  Other
  Source
• 2022Dyson stops supplying products to Russia

  On February 22, 2022, Dyson stopped supplying products to Russia and suspended online sales, advertising, social-media activity and directly managed retail operations there.

  Regulation
  Source
• 2022Dyson expands its Singapore technology campus

  Dyson opened a new technology centre in Singapore as part of its continuing investment in product development and regional operations.

  Other
  Source
• 2020Roland Krueger became Dyson chief executive

  Former Nissan and BMW executive Roland Krueger succeeded Jim Rowan as Dyson CEO after joining the company to lead its automotive activities.

  Leadership change
  Source
• 2020Dyson launches the Corrale straightener

  The Corrale brought Dyson's flexible-plate, controlled-heat concept to a cordless hair straightener.

  Product launch
  Source
• 2019Dyson announces headquarters relocation to Singapore

  Dyson announced that its corporate headquarters would move from the United Kingdom to Singapore. The company cited the growth of Asia-Pacific markets, proximity to manufacturing and supply-chain operations, and access to regional customers and talent.

  Other
  Source
• 2019Dyson announces headquarters move to Singapore

  Dyson announced that its corporate headquarters would relocate to Singapore while the company retained major research, engineering and educational operations in the United Kingdom.

  Other
  Source
• 2019Dyson cancels electric-car project

  Dyson said it was ending work on its planned electric vehicle after concluding that the project was not commercially viable.

  Other
  Source
• 2019Dyson reported the cancellation of its electric-vehicle project

  Dyson withdrew from electric-vehicle development after determining that the vehicle could not be made commercially viable, while continuing selected battery research.

  Other
  Source
• 2018Dyson launches Airwrap multi-styler

  The Airwrap introduced a personal-care styling system using controlled airflow to curl, wave, smooth and dry hair with less reliance on extreme heat.

  Product launch
  Source
• 2018Dyson introduces the Airwrap multi-styler

  The Airwrap expanded Dyson's hair-care range into curling, waving, smoothing, and volumizing through airflow-based styling attachments.

  Product launch
  Source
• 2017Dyson announced an electric-vehicle development program

  The company announced plans to develop an electric vehicle and related technologies, including batteries and motors, as a major expansion beyond home appliances.

  Other
  Source
• 2016Dyson opens expanded Singapore motor-manufacturing capacity

  The company increased investment in its Tuas, Singapore manufacturing operation to expand production of digital motors, a core technology used across several Dyson product categories.

  Other
  Source
• 2016Dyson introduces the Supersonic hair dryer

  The Supersonic marked Dyson’s entry into personal-care appliances and extended its engineering-led brand proposition into hair drying.

  Product launchProduct generation
  Source
• 2016Dyson launches the Supersonic hair dryer

  Dyson entered hair care with the Supersonic, applying its motor, airflow, and thermal-control engineering to a premium hair dryer.

  Product launch
  Source
• 2015Dyson opened its first flagship store in Tokyo

  The company opened its first Dyson Demo flagship store in Tokyo’s Omotesando district, emphasizing hands-on demonstrations and technical explanation.

  Other
  Source
• 2006Dyson’s restrained, specification-led television advertising

  Dyson used simple product-centered advertising and a memorable suction-performance claim instead of celebrity-led creative, helping establish its engineering-focused identity in Japan.

  Campaign
  Source
• Dyson UK maintains a direct-to-consumer product and support platform

  The official UK website provides product sales, category information, support content, spare parts and service resources for Dyson customers in the United Kingdom.

  Other
  Source
• Dyson expands its UK-facing portfolio beyond vacuum cleaners

  Dyson's UK catalogue covers floor care, air treatment, hair care and wearable-audio products, reflecting the group's broader expansion from its original vacuum-cleaner business.

  Product generation
  Source

1. Dyson (company)
2. Sir James Dyson biography
3. Dyson manages succession
4. Dyson corporate governance
5. Dyson Unveiled: James Dyson unveils problem-solving products in Berlin
6. Dyson 2025 results
7. Ventilator update
8. Workers Sue Dyson on Allegations of Forced Labor in Malaysian Supplier
9. Dyson abandons libel claim against Channel 4 News report
10. Dyson business update
11. List of Dyson products
12. The James Dyson Award
13. Dyson enters wearable audio
14. Acquire Sakti3
15. Review global organisational structure
16. Dyson expands its Singapore technology campus
17. Roland Krueger became Dyson chief executive
18. Dyson launches the Corrale straightener
19. Dyson announces headquarters move to Singapore
20. Dyson cancels electric-car project
21. Dyson reported the cancellation of its electric-vehicle project
22. Dyson launches Airwrap multi-styler
23. Dyson introduces the Airwrap multi-styler
24. Dyson announced an electric-vehicle development program
25. Dyson launches the Supersonic hair dryer
26. Dyson opened its first flagship store in Tokyo
27. Dyson’s restrained, specification-led television advertising
28. Dyson UK maintains a direct-to-consumer product and support platform
29. Dyson expands its UK-facing portfolio beyond vacuum cleaners