Design Within Reach

Design Within Reach, commonly known as DWR, is an American furniture and home-furnishings retailer focused on modern design. Founded in 1998 by Rob Forbes, the company developed a retail model intended to make design-led furniture and related products accessible to consumers through a combination of stores and online sales. DWR offers furniture for living rooms, dining rooms, bedrooms, offices, and outdoor spaces, alongside lighting, rugs, and home accessories. Its assortment includes products from established modern-design makers and designers, including brands associated with its parent company. The business serves customers in the United States through its retail and e-commerce channels. DWR is a subsidiary of Herman Miller, now known as MillerKnoll. Its commercial identity remains centered on presenting modern furniture and design products through curated retail environments and an online storefront. The brand is active.

Design Within Reach was founded in 1998 by Rob Forbes as a retailer devoted to modern furniture and design. Its name expressed an ambition to make notable modern-design products easier for consumers to find and buy. The business built its identity around a curated assortment and retail presentation, rather than treating furniture solely as a commodity. The company grew through a combination of physical retail locations and online commerce, selling furniture and related home products for residential and work settings. Its assortment has included furniture, lighting, rugs, and accessories, with products from a range of designers and manufacturers. The DWR brand became associated with contemporary and modern interiors and with making design products available to a broader retail audience. In 2015, Herman Miller acquired Design Within Reach. DWR subsequently operated as a retail business within Herman Miller’s portfolio, while continuing to use its own brand and customer-facing channels. Herman Miller changed its corporate name to MillerKnoll in 2021 following the combination with Knoll. The DWR business is identified as a subsidiary of Herman Miller in the supplied Wikidata evidence; the parent company is now known as MillerKnoll. Today, DWR remains an active retail brand. Its core business is the sale of modern furniture and home furnishings through its website and retail network, with a focus on curated design offerings.

• 2021

  Parent company becomes MillerKnoll

• 2015

  Acquired by Herman Miller

• 1998

  Design Within Reach founded

A design-led retailer making modern furniture and home furnishings available through curated showrooms and e-commerce.

• Furniture

  Modern furniture for residential, office, and outdoor spaces.

• Lighting and home accessories

  Complementary home products sold alongside the furniture assortment.

1. 1Design Within Reachwikidata.org
2. 2Design Within Reach official websitedwr.com