Douwe Egberts NL Extra
Douwe Egberts is a coffee brand active in the Netherlands, where its website promotes coffee, a loyalty programme, and the annual Burendag initiative.
Last updated September 25, 2026
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Overview
Douwe Egberts NL Extra refers to the Netherlands-facing Douwe Egberts brand presence represented by the supplied official website. The available homepage identifies Douwe Egberts with coffee and presents activities and services for Dutch consumers. It does not establish the precise legal identity or ownership of the brand, its founding date, or its headquarters. The homepage promotes the D.E Spaarprogramma, through which customers can redeem accumulated points for items in a special D.E collection. The examples listed include coffee cups, coffee makers, tea glasses, and kettles. The page says participating Bruna and ReadShop stores and their webshops offer items from the collection, and directs users to create a Mijn D.E account and register points before redemption. The site also presents Burendag, an annual initiative organized by Douwe Egberts and Oranje Fonds to bring neighbours together. The homepage invites people to register and organize a local activity, and describes a free Burendag package for participating organizers, subject to availability. The evidence supplied supports the brand's Dutch consumer-facing activity but does not specify its wider markets, corporate parent, executives, or product range beyond its association with coffee.
History
The supplied evidence does not provide a founding date or a historical account of Douwe Egberts. It supports a limited description of the brand's current Netherlands-facing website and activities. The homepage presents Douwe Egberts as a coffee brand and features the D.E Spaarprogramma. Under the programme, users can collect and redeem D.E points for items in a special collection. The listed examples include coffee cups, coffee makers, tea glasses, and kettles. The page describes redemption through participating Bruna and ReadShop stores and their webshops, and explains that customers can create a Mijn D.E account and register their points in advance. The homepage also describes Burendag as an annual initiative jointly organized by Douwe Egberts and Oranje Fonds. Its stated purpose is to connect neighbours and bring people closer together. The page invites people to register and organize an activity in their neighbourhood, and mentions a free Burendag package for organizers while supplies last. These details document the Dutch website's consumer rewards and community engagement activities, but do not establish when either programme began. No corporate ownership, leadership, headquarters, major transactions, or dated milestones can be confirmed from the supplied evidence.
Products and positioning
A Dutch consumer-facing coffee brand whose website also promotes a customer rewards programme and community-oriented activity.
Coffee
The homepage identifies Douwe Egberts with coffee.
D.E Spaarprogramma collection
Items available through the rewards programme include coffee cups, coffee makers, tea glasses, and kettles.
Sources1 sources
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