DivideBuy
DivideBuy is a point-of-sale retail finance brand acquired by Zopa in 2023 and now offered as Zopa retail finance.
Last updated September 15, 2026
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Overview
DivideBuy was a point-of-sale company that helps customers spread the cost of large purchases. Zopa acquired DivideBuy in 2023, and Zopa retail finance, previously DivideBuy, is now available through more than 700 retailers. The acquisition paved the way for Zopa's BNPL 2.0 offering, combining technology and fintech innovation to enable instant decisions and fully integrated consumer journeys with consumer protection, credit checks and safeguards of a regulated bank.
History
In 2023, Zopa acquired DivideBuy, a point-of-sale company that helps customers spread the cost of large purchases. This acquisition paved the way for Zopa's BNPL 2.0 offering, combining technology and fintech innovation to enable instant decisions and fully integrated consumer journeys with consumer protection, credit checks and safeguards of a regulated bank. Zopa retail finance, previously DivideBuy, is available through more than 700 retailers.
Products and positioning
Point-of-sale finance enabling customers to spread the cost of large purchases, now part of Zopa's regulated-bank BNPL 2.0 offering.
Zopa retail finance (previously DivideBuy)
Retail finance available through more than 700 retailers, allowing customers to spread the cost into fixed monthly repayments.
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