Datanomic

Datanomic was a software engineering company established in Cambridge, England, in 2001. It developed enterprise software for identifying, assessing, correcting, and governing problems in business data, with particular emphasis on customer and compliance-related information. Its technology addressed data-quality activities such as profiling, auditing, cleansing, parsing, and matching, bringing functions that were often handled through separate tools into a more integrated operating environment. The company’s principal platform was dn:Director, launched in July 2007. Written in Java and delivered through a graphical user interface, dn:Director was designed as an end-to-end data-quality toolkit. Although it could be applied to many types of data, Datanomic focused its commercial proposition on business users dealing with customer-data problems. Rather than selling only a general-purpose technical platform, the company developed pre-configured applications made up of rules and reference data for particular business requirements. Its most successful application was Watchlist Screening, which supported organizations seeking to meet anti-money-laundering, counter-terrorism, and know-your-customer obligations. The application helped organizations compare customer or counterparty information with relevant watchlists and manage associated data-quality issues. Customers reported in the available reference material included Barclays Bank, Bank of America, MetLife, and Vodafone, indicating that Datanomic’s market extended across banking, insurance, telecommunications, and other heavily regulated sectors. Datanomic was financed by private investors and venture-capital firms, including 3i and DN Capital. In 2009, Nenad Marovac, a founding partner of DN Capital, supported a management-led buyout through which DN Capital, Datanomic’s management, and other earlier investors acquired 3i’s shares. The transaction left the company under management and private-investor ownership before its later sale. In July 2011, Oracle Corporation acquired Datanomic. Oracle said it would combine Datanomic’s technology with data-quality capabilities obtained through its 2010 acquisition of Silver Creek Systems. The resulting combined offering became known as Oracle Enterprise Data Quality. Datanomic’s compliance-screening technology also continued in Oracle’s portfolio as Oracle Watchlist Screening. Datanomic therefore ceased to operate as an independent company, while its principal software capabilities were incorporated into Oracle’s enterprise data-management and compliance products.

Datanomic was founded in 2001 as a software engineering company in Cambridge, England. Its business centered on data quality: the processes and technologies used to discover inconsistencies, incomplete records, duplication, formatting problems, and other defects that can reduce the usefulness of enterprise information. The company developed software intended to support profiling, auditing, cleansing, parsing, and matching, with customer data among its principal areas of commercial focus. A significant development came in 2006, when Datanomic acquired Tranato. Datanomic incorporated Tranato’s semantic-profiling and parsing capabilities into its own data-auditing and cleansing technology. This combination strengthened the company’s ability to analyze the meaning and structure of records before applying correction or matching processes. In July 2007, Datanomic introduced dn:Director. The application was written in Java and presented the main stages of data-quality work through a single graphical user interface. Its capabilities included data profiling, auditing, cleansing, and matching. The product could handle data-quality challenges across different types of information, but Datanomic deliberately emphasized accessibility for business users responsible for customer information rather than limiting the product to specialist developers or database administrators. Datanomic’s commercial strategy was to build focused applications on top of its general data-quality platform. These applications combined pre-configured rules and reference data with the underlying software, allowing the company to address particular business and regulatory needs without requiring each customer to construct an entire solution from the ground up. The best-known example was Watchlist Screening, which supported anti-money-laundering, counter-terrorism, and know-your-customer compliance processes. Organizations identified as users or customers in the available material included Barclays Bank, Bank of America, MetLife, and Vodafone. The company was funded by private investors and venture-capital firms, including 3i and DN Capital. In 2009, a management-led buyout supported by Nenad Marovac of DN Capital resulted in DN Capital, Datanomic management, and other previous investors acquiring 3i’s shares. This transaction represented a change in the company’s investor ownership rather than a transition to public-market ownership. Datanomic’s independent existence ended in July 2011, when Oracle Corporation acquired the company. Oracle intended to merge Datanomic’s technology with data-quality capabilities it had obtained through its 2010 acquisition of Silver Creek Systems. The combined technology was presented as Oracle Enterprise Data Quality. Datanomic’s compliance-screening capability also continued under the Oracle Watchlist Screening name. The acquisition placed Datanomic’s data-quality and compliance software within Oracle’s broader enterprise-information-management portfolio and ended Datanomic as a standalone software company.

1. 2011Oracle acquisition

   Oracle acquires Datanomic and incorporates its technology into Oracle’s enterprise data-quality portfolio.

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2. 2009Management-led buyout

   DN Capital, Datanomic management, and other previous investors acquire 3i’s shares in a management-led buyout.

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3. 2007dn:Director launches

   Datanomic launches dn:Director, an integrated Java-based toolkit for profiling, auditing, cleansing, and matching data.

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4. 2006Tranato acquisition

   Datanomic acquires Tranato and combines its semantic profiling and parsing technology with Datanomic’s auditing and cleansing capabilities.

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5. 2001Datanomic is founded

   Datanomic is established as a software engineering company in Cambridge, England, with a focus on data-quality solutions.

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Datanomic positioned itself as a provider of integrated, business-oriented data-quality software. Its approach combined a broad technical platform with pre-configured applications, rules, and reference data intended to solve specific operational problems, especially customer-data quality and regulatory screening.

• dn:DirectorEnterprise data-quality platform2007

  dn:Director was Datanomic’s principal data-quality application, launched in July 2007. Written in Java and operated through a graphical user interface, it brought together data profiling, auditing, cleansing, and matching. The product was designed to support a wide range of data-quality problems while being marketed especially to business users responsible for customer information. Its platform model also allowed Datanomic to layer specialized applications, business rules, and reference data over the core technology.

• Watchlist ScreeningCompliance screening application

  Watchlist Screening was Datanomic’s most commercially successful specialized application. It supported anti-money-laundering, counter-terrorism, and know-your-customer processes by applying data-quality and matching capabilities to customer or counterparty information and relevant watchlists. Reported users or customers included Barclays Bank, Bank of America, MetLife, and Vodafone. Following Oracle’s acquisition of Datanomic, the capability persisted as Oracle Watchlist Screening.

• 2011Sell Datanomic to OracleM&A

  Oracle was expanding its enterprise data-quality capabilities, including through its 2010 acquisition of Silver Creek Systems.

  What changed. Oracle Corporation acquired Datanomic and announced plans to combine Datanomic’s technology with the data-quality capabilities obtained from Silver Creek Systems.

  Aftermath. The combined suite became known as Oracle Enterprise Data Quality, while the compliance-screening application continued as Oracle Watchlist Screening. Datanomic no longer operated as an independent company.

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• 2009Complete a management-led buyoutM&A

  Datanomic’s investor structure included 3i, DN Capital, management, and other private investors.

  What changed. With support from Nenad Marovac of DN Capital, DN Capital, Datanomic management, and other previous investors acquired 3i’s shares.

  Aftermath. Datanomic remained privately owned until Oracle acquired the company in 2011.

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• 2007Launch dn:Director as an integrated data-quality toolkitProduct launch

  Datanomic wanted to make data-quality functions available through a unified product and to reach business users handling customer-data problems.

  What changed. Datanomic launched dn:Director with profiling, auditing, cleansing, and matching functions presented through one Java-based graphical interface.

  Aftermath. The platform became the foundation for specialized applications built from pre-configured rules and reference data, including Watchlist Screening.

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• 2006Acquire Tranato to expand semantic data analysisM&A

  Datanomic sought to broaden its data-quality platform beyond auditing and cleansing by adding stronger semantic profiling and parsing capabilities.

  What changed. The company acquired Tranato and integrated Tranato’s technology with its existing data-auditing and cleansing software.

  Aftermath. The integration contributed to the capabilities later presented through dn:Director.

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• 2011Oracle acquires Datanomic

  Oracle Corporation acquired Datanomic and planned to combine its technology with data-quality capabilities obtained through the acquisition of Silver Creek Systems.

  M&A
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• 2009Management-led buyout changes Datanomic ownership

  DN Capital, Datanomic management, and other previous investors acquired 3i’s shares in a management-led buyout supported by Nenad Marovac.

  M&A
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• 2007Datanomic launches dn:Director

  Datanomic launched dn:Director, a Java-based graphical toolkit covering data profiling, auditing, cleansing, and matching.

  Product launchProduct generation
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• 2006Datanomic acquires Tranato

  Datanomic acquired Tranato and integrated Tranato’s semantic profiling and parsing capabilities with its own data-auditing and cleansing technology.

  M&AProduct generation
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1. Datanomic