Dana Buchman

Dana Buchman was an American fashion brand associated with upscale men's and women's clothing. The label was founded by American fashion designer Dana Buchman and developed a reputation in the U.S. apparel market for polished, accessible fashion aimed at consumers seeking refined wardrobe pieces. Its range included clothing and, according to descriptions of the brand's retail assortment, related accessories such as handbags and shoes. The brand's history included a period in which it operated at a higher price point before changing its commercial strategy. In 2008, Dana Buchman announced that the more expensive line would be discontinued and that the designer would focus exclusively on a collection created for Kohl's. This represented a shift away from a higher-priced positioning toward department-store distribution and broader accessibility. In 2011, Liz Claiborne sold the Dana Buchman brand to Kohl's. Kohl's subsequently carried the label as part of its women's fashion portfolio. The brand therefore became closely identified with Kohl's retail network rather than operating primarily as an independent premium fashion label. Its later assortment was associated with clothing and accessories sold through the retailer. Kohl's discontinued Dana Buchman in 2020, together with seven other women's brands, as part of a move to emphasize activewear and adjust its women's merchandise strategy. The discontinuation ended the brand's commercial operation as a current Kohl's label. No current independent website, public listing, or successor owner is established in the supplied reference material.

Dana Buchman was an American fashion label founded by fashion designer Dana Buchman. The brand operated in the upscale fashion segment and offered apparel for both women and men, along with related fashion products. Dana Buchman, the designer associated with the label, joined the Council of Fashion Designers of America in 1991 and later served as a board member, linking her work to the organized American fashion-design community. The brand's commercial model changed significantly in 2008. Dana Buchman announced that the higher-priced line would be discontinued and that she would design exclusively for Kohl's. The decision moved the label away from its earlier upscale price architecture and toward a retail partnership intended to reach a broader department-store customer base. Rather than maintaining a separate higher-priced collection, the brand became increasingly connected with Kohl's merchandising and distribution system. In 2011, Liz Claiborne sold Dana Buchman to Kohl's. The transaction transferred ownership of the label to the retailer and reinforced its role as a Kohl's brand. Kohl's carried Dana Buchman as part of its women's fashion offering, with the label associated with clothing and accessories available through the retailer. The brand remained in Kohl's portfolio until 2020. That year, Kohl's removed Dana Buchman along with seven other women's brands while pursuing a stronger emphasis on activewear. The decision effectively ended Dana Buchman's life as a current retail brand. The supplied reference material does not establish a subsequent relaunch, independent owner, current website, or ongoing operations. Dana Buchman is therefore treated as a discontinued fashion brand rather than an active independent company.

• 2020

  Brand discontinued

  [1]Dana Buchmanen.wikipedia.org

  Kohl's dropped Dana Buchman from its assortment during a shift toward activewear.

• 2011

  Kohl's acquires the brand

  [1]Dana Buchmanen.wikipedia.org

  Liz Claiborne sold Dana Buchman to Kohl's.

• 2008

  Shift to an exclusive Kohl's line

  [1]Dana Buchmanen.wikipedia.org

  The brand announced the discontinuation of its higher-priced line and an exclusive design focus for Kohl's.

• 1991

  Dana Buchman joins the CFDA

  [1]Dana Buchmanen.wikipedia.org

  Dana Buchman became a member of the Council of Fashion Designers of America, and later served on its board.

An upscale American fashion label that later shifted toward more accessible department-store distribution through Kohl's.

• Apparel

  Women's apparel

  Women's clothing formed the central part of the brand's later retail assortment. The label was positioned around polished fashion and was distributed through Kohl's after the brand's strategic shift toward an exclusive retail relationship.

• Apparel

  Men's apparel

  Dana Buchman was described as an upscale fashion brand offering clothing for men as well as women. The available reference material does not provide a detailed breakdown of the men's product range.

• Accessories

  Handbags and accessories

  The brand's broader product description included fashion accessories such as handbags. These products complemented the apparel business, although specific collections and launch dates are not documented in the supplied sources.

• Footwear

  Shoes

  Shoes were among the fashion products associated with Dana Buchman. The supplied reference material does not specify individual footwear lines, designs, or seasons.

• 2020

  Removal from Kohl's assortmentStrategy

  Background

  Kohl's adjusted its women's brand portfolio and placed greater emphasis on activewear.

  Action taken

  Kohl's discontinued Dana Buchman along with seven other women's brands.

  Aftermath

  Dana Buchman ceased operating as a current Kohl's label and is treated as a discontinued brand.

  Source

• 2011

  Sale from Liz Claiborne to Kohl'sM&A

  Background

  Following the brand's exclusive Kohl's design arrangement, ownership of Dana Buchman changed hands.

  Action taken

  Liz Claiborne sold the Dana Buchman brand to Kohl's.

  Aftermath

  Kohl's became the brand's owner and continued carrying it in its retail assortment.

  Source

• 2008

  Discontinuation of the higher-priced lineStrategy

  Background

  The brand had operated with an upscale and higher-priced line before changing its distribution and positioning strategy.

  Action taken

  Dana Buchman announced that the higher-priced line would end and that she would design exclusively for Kohl's.

  Aftermath

  The label moved toward a more accessible department-store model and became closely associated with Kohl's.

  Source

1. 1Dana Buchmanen.wikipedia.org