Daliyuan

Daliyuan (达利园) is a Chinese packaged food brand focused on bakery products, breads and breakfast cereals. It was launched in 2002 by Dali Foods Group, a snack and beverage company founded by Xu Shihui and headquartered in Quanzhou, Fujian. The brand became widely known for its egg yolk pies (蛋黄派), a shelf-stable cream-filled sponge cake that helped establish Daliyuan as a mass-market bakery player in China. Over the years the portfolio expanded to include soft breads, filled buns, layer cakes, wafers, and breakfast cereal products, distributed through hypermarkets, supermarkets, convenience stores and traditional trade outlets across China. Daliyuan is positioned as an affordable, family-oriented brand, competing with both international packaged bakery names and domestic rivals. It sits within Dali Foods Group alongside other well-known Chinese brands such as Copico (可比克) potato chips, Hi-Tiger (和其正) herbal tea, and Leez (乐虎) energy drink. Dali Foods Group was listed on the Hong Kong Stock Exchange in 2015 and taken private in 2023. The Daliyuan brand remains active in the Chinese market, with product lines spanning bakery snacks and cereals.

Daliyuan was established in 2002 as a bakery brand under Dali Foods Group, a company founded by Xu Shihui in Quanzhou, Fujian. The brand's early growth was driven by the egg yolk pie, a cream-filled sponge cake sold at low price points and with long shelf life, which suited China's expanding modern retail and traditional distribution networks. Daliyuan expanded its range into soft breads, filled buns, layer cakes and wafers, becoming one of the best-known packaged bakery names in China. The parent group diversified into beverages and snacks, adding brands such as Copico, Hi-Tiger and Leez. Dali Foods Group listed on the Hong Kong Stock Exchange in 2015 and was privatized in 2023. Daliyuan continues to be marketed as a mainstream bakery and cereal brand in China.

• 2023

  Dali Foods Group taken private and delisted from HKEX.

• 2015

  Parent Dali Foods Group listed on the Hong Kong Stock Exchange.

• 2002

  Daliyuan brand launched under Dali Foods Group.

• Daliyuan egg yolk pie

• Daliyuan soft bread

• Daliyuan breakfast cereal

• 2019

  Dali Group fined RMB 36.7304 million over false charitable-lottery advertising for its beverages

  In 2019, the advertising for a charitable lottery run by beverage brands under Dali Group misstated the partner organizations and the prize amounts, and the market regulation authorities imposed a fine of RMB 36.7304 million. The Daliyuan entry relates to a marketing incident involving its parent company, with Heqizheng being one of the beverage brands concerned; it does not mean that the pastry products themselves were found to have quality problems.

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1. 1大力智能学习灯|儿童护眼灯|学生学习台灯 - 大力智能官网dali.com.cn
2. 2Dali Group fined RMB 36.7304 million over false charitable-lottery advertising for its beveragesfood.china.com.cn