Daily Harvest
A United States direct-to-consumer and retail brand offering frozen, plant-based smoothies, meals, snacks, and functional foods.
Last updated August 25, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Daily Harvest is an American frozen-food brand built around convenient, plant-based meals and snacks delivered to consumers. The company was founded in 2015 by Rachel Drori, who initially developed smoothie packs after identifying a need for nutritious food that could be prepared quickly. The early business operated from Drori’s kitchen and focused on ready-to-blend frozen smoothies. Its direct-to-consumer model allowed customers to select products online and receive pre-portioned frozen items, initially through subscription-oriented delivery plans. The brand expanded beyond smoothies in 2017, adding soups and later developing a broader menu of frozen plant-based foods. Its portfolio came to include harvest bowls, flatbreads, oat bowls, bites, desserts, and other products designed to be blended, heated, or otherwise prepared with limited effort. Daily Harvest’s proposition combines convenience with health-oriented positioning: the company emphasizes fruits, vegetables, plant-based ingredients, organic sourcing, and the absence of ingredients such as dairy, gluten, gums, and artificial additives in its product range. It has stated that more than 95 percent of its ingredients are organic, although product formulations and claims may vary by item. Daily Harvest grew rapidly through venture-capital funding and high-profile investment. A 2017 Series B financing round raised $43 million with participation from Lightspeed Venture Partners and VMG Partners, alongside celebrity investors including Bobby Flay, Gwyneth Paltrow, and Serena Williams. In November 2021, a $77 million Series D led by Lone Pine Capital reportedly valued the company at approximately $1.1 billion. This growth reflected strong investor interest in digitally native food brands, subscription commerce, and convenient plant-based eating. The company’s expansion was interrupted by a major food-safety crisis in 2022. Consumers reported serious illnesses after eating Daily Harvest’s French Lentil + Leek Crumbles, including severe gastrointestinal symptoms and liver-related complications. Following hundreds of illness reports and an investigation involving the U.S. Food and Drug Administration, Daily Harvest voluntarily recalled the product. The company later identified tara flour, an ingredient used in the product and sourced from a single producer, as the likely cause. The episode generated extensive criticism of the brand’s communications and resulted in litigation. It became the defining reputational event in Daily Harvest’s history and prompted changes to ingredient-review and product-validation procedures. After the recall, Daily Harvest continued broadening its commercial model. It entered grocery retail in 2023 through Kroger and expanded into Target stores in 2024. The company also pursued partnerships and audience expansion, including a 2024 collaboration with Noom aimed at consumers using GLP-1 medications. Its agricultural initiatives included The Almond Project, which studied conventional, organic, regenerative, and regenerative-organic farming approaches, as well as a program supporting small United States BIPOC farmers transitioning to organic production. In May 2025, Chobani purchased Daily Harvest. The acquisition placed the frozen plant-based brand within the portfolio of a larger privately held food company. Daily Harvest remains associated with frozen convenience foods, direct-to-consumer fulfillment, and increasingly broad retail distribution in the United States. Its business has evolved from a subscription smoothie service into a multi-channel food brand while retaining its focus on fast preparation and plant-forward eating.
History
Daily Harvest emerged from Rachel Drori’s attempt to solve a practical food problem: how to make nutritious, plant-forward meals available with little preparation. Before the formal launch, Drori created and delivered smoothie packs from her kitchen. The business was established in 2015 as a digitally native food company, using online ordering and frozen fulfillment to distribute pre-portioned products directly to households in the contiguous United States. The original offer centered on smoothie ingredients that customers could blend at home. Freezing enabled the brand to preserve prepared portions while simplifying inventory and preparation for consumers. Daily Harvest’s subscription-oriented model allowed customers to choose the size of a delivery plan and select items from a changing menu. This approach combined the recurring-revenue characteristics of a subscription business with the product variety of an online grocery service. In 2017, Daily Harvest expanded into soups, beginning a broader diversification beyond smoothies. It subsequently added harvest bowls, flatbreads, bites, oat-based products, frozen desserts, and other plant-based meals and snacks. Most products were designed to be prepared by blending, heating, or toasting. The company marketed the range around convenience, fruit and vegetable consumption, organic sourcing, and the avoidance of selected ingredients such as dairy, gluten, gums, and artificial additives. Venture funding supported rapid growth. The company raised $43 million in a 2017 Series B round involving Lightspeed Venture Partners, VMG Partners, and celebrity investors. A $77 million Series D round in November 2021, led by Lone Pine Capital, reportedly brought Daily Harvest’s valuation to $1.1 billion. The financing reflected investor enthusiasm for direct-to-consumer food, plant-based products, and subscription commerce. The company faced its most serious setback in 2022. Customers who consumed French Lentil + Leek Crumbles reported severe abdominal pain, fever, gastrointestinal distress, liver dysfunction, and, in some cases, medical procedures including gallbladder removal. More than 470 illness reports were associated with the product. Daily Harvest issued a voluntary recall while working with the FDA and other investigators. In July 2022, the company stated that tara flour was the likely source of the problem. The ingredient had been newly introduced into the company’s supply chain and came from a single producer. The recall produced criticism beyond the food-safety issue itself. Reports described dissatisfaction with the company’s initial customer communication, including an early message that did not prominently use the word “recall,” and with the way social-media content was updated. Hundreds of lawsuits followed, seeking compensation for medical costs, lost income, and related harms. The FDA later declared tara flour unsafe, and the related litigation was resolved in early 2025. Daily Harvest subsequently said that it had tightened its review of novel ingredients and added checks concerning the historical validation of ingredients in the United States market. Daily Harvest continued its commercial expansion after the crisis. In 2022 it launched The Almond Project, a research initiative comparing conventional, organic, regenerative, and regenerative-organic almond farming methods. It also worked with the American Farmland Trust and California Certified Organic Farmers on a multi-year program supporting small United States BIPOC farmers moving toward organic production through workshops, mentorship, technical resources, and financial assistance. The company began selling through Kroger in 2023 and expanded to Target in 2024. Its 2024 partnership with Noom and marketing to consumers using GLP-1 medications represented an effort to adapt the brand to new nutrition and weight-management behaviors. In May 2025, Chobani acquired Daily Harvest. The transaction marked a shift from venture-backed independence to ownership by a larger private food company. Daily Harvest’s identity remains rooted in frozen plant-based convenience, while its distribution has broadened from direct subscription delivery to a combination of online ordering and national retail.
- 2025
Acquisition by Chobani
[1]Chobani purchases Daily Harvest, making it part of Chobani’s privately held food portfolio.
- 2024
Target expansion and Noom partnership
[1]The brand enters Target stores and partners with Noom while targeting consumers using GLP-1 medications.
- 2023
Entry into Kroger
[1]Daily Harvest expands from direct-to-consumer distribution into grocery retail through Kroger stores.
- 2022
French Lentil + Leek Crumbles recall
[1]Daily Harvest recalls the product after hundreds of illness reports and an FDA investigation.
- 2022
The Almond Project launches
[1]The company begins testing four almond-farming approaches: conventional, organic, conventional with regenerative practices, and regenerative-organic.
- 2021
Series D financing and reported unicorn valuation
[1]A $77 million Series D round led by Lone Pine Capital reportedly values the company at approximately $1.1 billion.
- 2017
Expansion beyond smoothies
[1]The company adds soups and begins expanding its portfolio of frozen plant-based foods.
- 2017
Series B financing
[1]Daily Harvest raises $43 million in Series B financing from venture investors and celebrity backers.
- 2015
Daily Harvest is founded
[1]Rachel Drori formally launches Daily Harvest after developing smoothie packs to make nutritious frozen food easier to prepare at home.
Products and positioning
Convenient, health-oriented frozen plant-based food positioned around minimal preparation, organic ingredients, direct delivery, and increasingly accessible retail availability.
Frozen smoothie packs · 2015
Smoothies
Daily Harvest’s original product category consists of frozen, pre-portioned fruit and vegetable ingredients intended to be blended with a liquid. Smoothies established the brand’s convenience proposition and remain central to its direct-to-consumer identity. The format is designed to reduce preparation, measuring, and produce waste while allowing customers to make a chilled drink at home.
Frozen prepared meals
Harvest Bowls
Harvest Bowls are frozen, plant-based meal portions built around vegetables, legumes, grains, sauces, and other ingredients. They extend Daily Harvest beyond beverages into convenient savory meals and are generally prepared by heating. The bowls fit the company’s broader positioning around quick preparation and plant-forward eating.
Frozen prepared meals · 2017
Soups
Daily Harvest soups are frozen vegetable-forward meals intended to be heated before serving. The category was added during the company’s early expansion beyond smoothies and helped establish a broader everyday-meal offering rather than a business focused only on breakfast or beverages.
Frozen savory meals
Flatbreads
Flatbreads provide a frozen, plant-based savory option that can be heated or toasted at home. They broaden the menu toward snackable meals and casual eating occasions while maintaining Daily Harvest’s emphasis on portioned ingredients and relatively short preparation times.
Frozen savory product
French Lentil + Leek Crumbles
French Lentil + Leek Crumbles was a Daily Harvest frozen product recalled in 2022 after consumers reported serious illnesses. Investigators and the company associated the outbreak with tara flour used in the product. The item is significant primarily because of the recall and resulting food-safety litigation rather than as a current flagship offering.
Frozen breakfast foods
Oat Bowls
Oat Bowls are frozen, portioned breakfast products designed to be heated and served with minimal preparation. They represent Daily Harvest’s move into more substantial morning occasions and complement its smoothie range with a spoonable grain-based format.
Frozen snacks and desserts
Bites and frozen desserts
Daily Harvest’s bites and frozen desserts extend its plant-based offering into snack and treat occasions. These products use the company’s frozen distribution model and are designed to be consumed with limited preparation, reinforcing the brand’s focus on convenient portioned food across multiple dayparts.
Controversies
2022
French Lentil + Leek Crumbles illness outbreak and recall
More than 470 illness reports were associated with the product, including severe gastrointestinal symptoms and liver-related complications. Daily Harvest recalled the item after an investigation involving the FDA and later identified tara flour as the likely source. The company faced criticism for the prominence and wording of its initial communications, as well as hundreds of lawsuits from affected consumers.
2022
Criticism of recall communications
Consumer and media reports criticized Daily Harvest’s early customer messaging because it did not initially use the word recall prominently and because social-media communications were handled through updates to existing promotional content. The episode intensified scrutiny of the company’s crisis-response practices.
Marketing campaigns
- 2024Noom partnership and GLP-1 consumer marketing
United States
Daily Harvest partnered with Noom and began targeting consumers using GLP-1 medications, aligning its convenient meal formats with changing weight-management and nutrition routines.
Outcome. The partnership broadened the brand’s health and wellness audience.
- 2022The Almond Project
United States
Daily Harvest launched a farming initiative to compare conventional, organic, regenerative, and regenerative-organic almond production methods. The project was intended to examine how different agricultural systems affect farming outcomes and ingredient sourcing.
Outcome. The initiative continued as an agricultural research and sourcing project.
- 2022BIPOC Farmer Organic Transition Program
United States
Working with the American Farmland Trust and California Certified Organic Farmers, Daily Harvest supported small-scale United States BIPOC farmers transitioning to organic production. Assistance included workshops, mentorship, technical resources, and financial support.
Outcome. The program was in its final year of a planned three-year effort in 2024.
Brand decisions
2025
Acquisition by ChobaniM&ABackground
Daily Harvest sought continued growth after expanding its product range and retail presence.
Action taken
Chobani purchased Daily Harvest in May 2025.
Aftermath
Daily Harvest became part of Chobani’s privately held food portfolio.
2023
Enter grocery retailStrategyBackground
Daily Harvest had historically relied heavily on direct-to-consumer distribution and subscription deliveries.
Action taken
The company began selling frozen products through Kroger stores and later expanded to Target.
Aftermath
Retail distribution gave the brand access to shoppers outside its original online subscription base.
2022
Recall French Lentil + Leek CrumblesOtherBackground
Customers reported serious illnesses after consuming the product, prompting an FDA-related investigation.
Action taken
Daily Harvest issued a voluntary recall and investigated the product and its ingredients. Tara flour was later identified as the likely source.
Aftermath
The recall led to major reputational damage, regulatory scrutiny, litigation, and tighter ingredient-review procedures.
2017
Expand from smoothies into soups and broader mealsProduct launchBackground
The company began as a smoothie-focused frozen-food service but sought to serve more eating occasions.
Action taken
Daily Harvest added soups and subsequently developed harvest bowls, flatbreads, and other plant-based products.
Aftermath
The decision transformed the business from a smoothie service into a broader frozen-meal brand.
Recent events
- 2025
Chobani purchases Daily Harvest[1]
M&A
Chobani acquired Daily Harvest, bringing the privately held frozen plant-based food brand into its corporate portfolio.
- 2024
Daily Harvest expands into Target stores[1]
Other
Daily Harvest expanded its retail presence into Target stores, following its earlier entry into grocery retail through Kroger.
- 2024
Daily Harvest partners with Noom for consumers using GLP-1 medications[1]
Campaign
The brand began marketing to consumers taking GLP-1 medications and formed a partnership with Noom as part of an effort to address changing approaches to weight management and nutrition.
- 2021
Daily Harvest reaches reported billion-dollar valuation[1]
Other
A $77 million Series D financing round led by Lone Pine Capital reportedly valued Daily Harvest at approximately $1.1 billion.
- 2017
Daily Harvest raises $43 million Series B round[1]
Other
Daily Harvest secured a Series B financing round backed by institutional investors and celebrity participants, supporting expansion of its frozen plant-based food business.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/daily-harvest · Editorial policy · How profiles are compiled