Cuckoo International (Mal) Berhad
Cuckoo International (Mal) Berhad is a Malaysian company whose CUCKOO brand offers home appliances, related plans and product-care services.
Last updated September 25, 2026
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Overview
Cuckoo International (Mal) Berhad is identified in the supplied material as a public company from Malaysia. Its Malaysian consumer-facing presence operates under the CUCKOO name, with a product and service offering centered on home appliances and home-related needs. The official site presents the brand as a home-appliance business and describes its mission in terms of improving quality of life and going beyond expected standards. The supplied evidence does not establish the company’s founding date, founder, headquarters, ownership structure, or whether it is listed on a stock exchange. The official Malaysian website lists water purifiers, air purifiers, cookers, kitchen products, outdoor filters, mattresses, air conditioners, massage chairs, treadmills and bathroom accessories, alongside other products. Its online catalogue also features particular models and products, including the QUBE dishwasher, GRANITE ice-making water purifier, BESPOKE massage chair, VITA 5TAR air conditioner, shower filters, mattresses and air purifiers. The site additionally displays Samsung-branded products and CUCKOO x Samsung as a product category; the supplied evidence does not specify the commercial or ownership relationship behind that offering. The business presents both rental and outright purchase plans, as well as named plans such as GOOODPLAN, GOOODTRADE and WonderKlean. It also promotes CUCKOO+ Care Service, a maintenance service for products including water purifiers, air purifiers, outdoor filters and induction cookers. The company says its trained service specialists perform installations and periodic servicing, and describes the service model as a dedicated team focused on after-sales support. The website reports a 97% customer satisfaction rate from an independent survey conducted in 2022, specifically referring to CUCKOO water purifiers and air purifiers. The supplied evidence supports Malaysia as the market covered by the official consumer website, but does not provide a complete geographic footprint. It introduces Hepi as a CUCKOO mascot associated with the idea of a healthy home and with reminders about hydration, clean air and wellbeing. Overall, the available material portrays CUCKOO as a Malaysian home-appliance brand combining product sales, rental and outright plans, and ongoing product care; it does not provide enough information to make claims about the company’s precise corporate history, ownership, leadership or financial standing.
History
The supplied evidence does not provide a detailed corporate chronology for Cuckoo International (Mal) Berhad. A Wikidata snippet and a separate seed description identify it as a public company from Malaysia, while the company’s official Malaysian website presents the consumer-facing CUCKOO brand and its home-appliance offering. These sources do not specify the company’s incorporation date, founding circumstances, founder, headquarters or ownership history, so those details cannot be established here. The official site describes CUCKOO’s purpose as improving people’s quality of life and going beyond standards expected of a global home-appliance brand. Its present catalogue spans water and air purification, cooking and kitchen products, outdoor filters, mattresses, air conditioning, massage chairs, treadmills and bathroom accessories. The product page names examples such as the QUBE dishwasher, GRANITE ice-making water purifier, BESPOKE massage chair and VITA 5TAR air conditioner. It also displays products bearing the Samsung name and a CUCKOO x Samsung category, without explaining the underlying partnership or arrangement. The company’s offer extends beyond product listings. The website promotes rental and outright plans, along with GOOODPLAN, GOOODTRADE and WonderKlean. CUCKOO+ Care Service is described as a product maintenance service for selected appliances, including water purifiers, air purifiers, outdoor filters and induction cookers. The company says trained CUCKOO+ Service Specialists and CUCKOO+ Technical Specialists carry out installations and periodic servicing. It further states that an independent survey conducted in 2022 found a 97% customer satisfaction rate for CUCKOO water purifiers and air purifiers. The website also presents Hepi, a mascot associated with the healthy-home idea and with prompts about hydration, cleaner air and wellbeing. Homepage press-release listings include an anniversary announcement dated August 28, 2026, a limited-edition filtered shower-head announcement dated August 4, 2026, and a CSR-related Dream Fund announcement dated June 2026. These are reported as website listings; the supplied material does not establish further details about the underlying activities. Beyond this evidence, the company’s milestones, leadership changes, listing history, ownership changes and broader market expansion are not documented.
Customer satisfaction survey cited for selected appliances
12th-anniversary press release listed
Limited-edition AquaPro X Pink Oasis shower head announced
CUCKOO Dream Fund CSR announcement listed
Products and positioning
A home-appliance brand focused on improving quality of life, with products, purchase and rental plans, and dedicated after-sales product-care services.
Water purifiers
A core product category on the Malaysian website; named examples include the GRANITE ice-making water purifier.
Air purifiers
A product category featured on the website and included in the stated scope of CUCKOO+ Care Service.
Kitchen and cooking products
The site lists cookers and kitchen products; it also names the QUBE dishwasher and CR0215M multicooker.
Home and lifestyle products
The official catalogue includes mattresses, air conditioners, massage chairs, treadmills, bathroom accessories and filtered shower heads.
CUCKOO x Samsung products
The homepage presents CUCKOO x Samsung as a product category and the catalogue displays Samsung-branded products. The supplied material does not detail the arrangement.
Brand decisions
- Offer rental and outright purchase plansOther
- Provide dedicated product-care servicesOther
Sources5 sources
- 1CUCKOO Malaysia: South Korea No. 1 Home Appliance Brandcuckoo.com.my
- 2About Us: Our Story & Team Background | CUCKOO Officialcuckoo.com.my
- 3Top Quality Home & Kitchen Products | CUCKOO Official MYcuckoo.com.my
- 4Meet CUCKOO New Mascot, Hepi! - CUCKOO Malaysiacuckoo.com.my
- 5Cuckoo International (Mal) Berhadwikidata.org
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