Cuchen
Cuchen is a South Korean premium kitchen-appliance brand known for rice cookers and a wider range of cooking appliances.
Last updated September 25, 2026
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Overview
Cuchen is a South Korean premium kitchen-appliance brand and manufacturing business. The company describes the brand as a “Smart Kitchen Solution” and says its name is an abbreviation of “Culture of Kitchen.” Its stated brand proposition combines smart technology, refined design, and reliable customer experiences, with an emphasis on bringing value to everyday meals and kitchen spaces. The company’s history page traces its corporate lineage to Busan Textile Industrial Company, established in 1934, and records the establishment of Samshin Industrial in 1976 and the subsequent development of kitchen-appliance operations. The history distinguishes that longer corporate background from the Cuchen business itself: in 2009, the company says it acquired the Cuchen business division from Woongjin Group; in 2015, Cuchen Co., Ltd. was launched as part of a transition to a holding-company structure. The supplied material does not identify the original founder, current parent company, or current headquarters. Rice cookers are central to Cuchen’s product range. Other products identified by the company and the Korean Wikipedia entry include electric ranges and induction cooktops, robot cookers, infant and baby appliances, and built-in appliances for business customers. The company highlights pressure-cooking and rice-specific cooking technologies, including its 2.1-high-pressure 121 rice cooker, variable-pressure triple rice cooker, IoT-enabled models, Brain rice cooker, and premium Diarte induction range. Its website also presents FlexCuc as a product offering. Cuchen sells through domestic online and offline channels and business-to-business customers, including construction, kitchen, and distribution clients. The official site describes overseas business in more than 19 countries and identifies sales operations in North America and China, as well as a China-based production joint venture with Midea Group. Its website presents the brand as active and provides Korean, English, Chinese, and Taiwanese language options. The supplied evidence does not establish current ownership, listed status, or an up-to-date executive roster.
History
Cuchen’s official history presents a corporate lineage that begins before the Cuchen brand itself. It records the establishment of Busan Textile Industrial Company in 1934, followed by Samshin Industrial in 1976. The chronology then lists an electrical-appliance manufacturing permit in 1978 and the renaming and registration of International Electric Heating Industrial Co., Ltd. in 1979. These are milestones in the company’s stated corporate background, not evidence that the Cuchen brand was founded in 1934. The company history records later expansion and diversification, including a living-products factory in Cheonan in 1992, a KOSDAQ listing in 1993, and expansion of the electric rice-cooker business in 1995. It says the company established a Qingdao entity in China and changed its name to Boobang Techron in 2000. In 2006 it launched LiHOM as a premium home-appliance brand. In 2009, it acquired the Cuchen business division from Woongjin Group. The page subsequently records a company-name change to Lihom in 2010 and to Lihom Cuchen in 2013. A significant corporate restructuring followed in 2015: the company says it transitioned to a holding-company structure and Cuchen Co., Ltd. was launched. The official chronology names Lee Dae-hee as representative director in 2014 and Park Jae-soon as representative director of Cuchen in 2020; these are historical appointments and do not establish who currently leads the company. The product timeline emphasizes cooking technology. In 2013, Cuchen began expanding its business-to-business activity after launching its first electric range. In 2021 it launched what it calls Korea’s first 2.1-high-pressure 121 rice cooker. In 2022 it introduced a variable-pressure triple rice cooker and a three-person-capacity 2.1-high-pressure 121ME IoT rice cooker, and moved its Cheonan factory to a newly built facility. In 2023, its releases included the Brain rice cooker, described as incorporating algorithms for ten domestic rice varieties and five functional-grain types, and the premium IoT-equipped Diarte induction range. The company’s 2023 history also records the establishment of U.S. and China corporations. Its present website describes business in more than 19 overseas markets, North American and Chinese sales operations, and a China production joint venture with Midea Group. For 2024, the company reports that it received recognition from the iF, Red Dot, and IDEA design awards, as well as the Good Design and PIN UP awards, and launched the high-heat White All-Power induction range. The supplied evidence does not provide the exact founding date of the Cuchen brand, its founder, current ownership, or current headquarters.
- 2024
Company reported design-award recognition and launched White All-Power induction range.
- 2023
Brain rice cooker and Diarte induction range launched; U.S. and China corporations established.
- 2022
Variable-pressure triple rice cooker and 121ME IoT rice cooker launched; Cheonan factory relocated to a new facility.
- 2021
2.1-high-pressure 121 rice cooker launched; company describes it as Korea’s first.
- 2020
Park Jae-soon appointed representative director of Cuchen, as recorded in the company history.
- 2015
Holding-company structure adopted and Cuchen Co., Ltd. launched.
- 2014
Lee Dae-hee appointed representative director, as recorded in the company history.
- 2013
Company renamed Lihom Cuchen; first electric range launched and B2B expansion began.
- 2010
Company renamed Lihom.
- 2009
Cuchen business division acquired from Woongjin Group.
Products and positioning
A premium kitchen-appliance brand emphasizing smart technology, refined design, reliability, and cooking performance.
Rice cookers
A central product category, including high-pressure, variable-pressure, IoT-enabled, and rice- or grain-programmed models.
Electric ranges and induction cooktops
Cooking appliances sold in consumer and business channels, including the Diarte and White All-Power offerings identified in the company history.
Robot cookers
A product category named in the Korean Wikipedia entry.
Infant and baby appliances
A product category named in the Korean Wikipedia entry.
Built-in appliances
Products offered for B2B customers and projects.
Brand decisions
- Transition to a holding-company structure and launch of Cuchen Co., Ltd.Other
- Expansion of international operations through establishment of U.S. and China corporations.Other
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