Cube TV
A South Korean television channel launched through a partnership between iHQ's media division and Cube Entertainment, focused on K-pop and entertainment programming.
Last updated August 25, 2026
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Overview
Cube TV is a South Korean television channel established on July 1, 2015, through cooperation between iHQ's media division and Cube Entertainment. The channel was created to combine the broadcasting infrastructure of iHQ with Cube Entertainment's artist roster, production capabilities, and intellectual property. Its stated purpose was to develop and distribute entertainment content associated with Korean popular culture and to support the international expansion of the Korean Wave. The channel's programming has centered on artists and acts associated with Cube Entertainment, including variety shows, artist-led programs, fan-oriented content, online dramas, and entertainment specials. Examples include BtoB's Btob Show, CLC's Seongdong-gu Resident, Pentagon maker, Triple H Fun Agency, and the online drama Spark. This programming model gives Cube TV a position between a conventional music channel and an agency-linked entertainment outlet: it functions as a broadcast platform while also serving as a promotional and content-distribution channel for Cube artists. Cube TV has also used digital and interactive formats. In 2018, Cube Entertainment worked with Kiswe Mobile to develop Cube TV Hangtime, a mobile application built around a 12-camera multiview experience. The application was designed to let viewers interact with artists and choose among different camera perspectives, extending the channel's content beyond linear television. On June 16, 2018, the application carried a four-hour presentation of the United Cube Concert – One for viewers who could not attend the physical concert. For its fifth anniversary, Cube TV organized a social-media participation event asking viewers to upload anniversary channel-logo photographs and announced two original programs scheduled for July: (G)I-dle's Never Ending Neverland and All That Cube. These activities illustrate the channel's emphasis on fan participation, artist branding, and multiplatform distribution. Publicly available reference material provides limited information about Cube TV's corporate ownership, headquarters, current schedule, financial performance, and present operating status. The channel is therefore best described as a South Korean entertainment television brand associated with iHQ and Cube Entertainment, with a content strategy built around K-pop, variety programming, fan engagement, and digital video.
History
Cube TV was established on July 1, 2015, as a South Korean television channel created through cooperation between iHQ's media division and Cube Entertainment. The arrangement linked iHQ's experience in channel operation and broadcasting with Cube Entertainment's role in producing and supplying entertainment content. The channel's broader objective was to participate in the expansion of Korean popular culture in domestic and international markets. Its programming model focused heavily on Cube-affiliated artists and K-pop culture. Rather than operating only as a general music outlet, Cube TV combined idol-centered variety shows, fan-oriented events, online drama, and promotional entertainment. Programs associated with the channel included BtoB's Btob Show, CLC's Seongdong-gu Resident, Pentagon maker, Triple H Fun Agency, and the online drama Spark. Through this mixture, the channel provided a dedicated platform for artist appearances and entertainment formats connected to Cube Entertainment. In 2018, Cube Entertainment partnered with Kiswe Mobile to extend Cube TV into interactive mobile video. Their Cube TV Hangtime application used a 12-camera multiview format intended to give audiences greater control over how they watched performances and interacted with artists. On June 16 of that year, the application streamed a four-hour version of United Cube Concert – One, making the concert available to people who could not attend in person. For its fifth anniversary, Cube TV used social media to encourage viewers to upload photographs featuring the anniversary channel logo. It also announced two original programs, (G)I-dle's Never Ending Neverland and All That Cube, for July. The anniversary activity reflected the channel's emphasis on direct fan participation alongside conventional television distribution. Available reference material does not establish a complete account of Cube TV's later schedule, corporate structure, headquarters, audience size, or current operating status. Its documented history nevertheless shows a clear development from an agency-linked television channel into a broader content brand using linear programming, concert distribution, online drama, and interactive mobile video.
- 2018
Cube TV Hangtime is developed
[1]Cube Entertainment and Kiswe Mobile create a 12-camera interactive multiview mobile video application for Cube-related entertainment content.
- 2018
United Cube Concert – One is streamed digitally
[1]Cube TV Hangtime broadcasts a four-hour concert presentation on June 16 for viewers unable to attend the live event.
- 2015
Cube TV is established
[1]Cube TV is established on July 1 through cooperation between iHQ's media division and Cube Entertainment.
Fifth-anniversary programming is announced
[1]Cube TV announces a social-media anniversary activity and two original programs, Never Ending Neverland and All That Cube.
Products and positioning
An agency-linked Korean entertainment channel combining broadcast programming, K-pop artist promotion, fan-oriented content, and interactive digital video.
Television channel · 2015
Cube TV channel
The core Cube TV service is a South Korean entertainment television channel associated with iHQ and Cube Entertainment. Its documented programming includes K-pop artist shows, variety formats, fan-oriented content, online drama, and entertainment specials. The channel was designed to support the production, distribution, and promotion of Korean popular-culture content.
Interactive mobile video application · 2018
Cube TV Hangtime
Cube TV Hangtime was an interactive mobile video application developed by Cube Entertainment and Kiswe Mobile. Its 12-camera multiview format allowed audiences to choose among perspectives and interact with artists, extending Cube TV content from linear broadcasting into mobile and event-based viewing.
Marketing campaigns
- 2018United Cube Concert – One digital broadcast
KR · International digital audience
Cube TV Hangtime carried a four-hour presentation of United Cube Concert – One for audiences who could not attend the physical concert. The initiative used interactive mobile distribution to broaden access to a Cube-associated live event.
Outcome. The broadcast expanded the concert's availability beyond the in-person venue; broader audience or commercial results are not documented in the available reference.
- Fifth-anniversary channel-logo social-media event
South Korea · Online
Cube TV invited viewers to upload social-media photographs featuring the fifth-anniversary channel logo and used the activity to mark the channel's anniversary.
Outcome. The reference records the event and associated programming announcement but does not report participation figures or other measurable results.
Brand decisions
2018
Move into interactive multiview mobile videoProduct launchBackground
Cube TV and Cube Entertainment sought to extend artist and concert content beyond conventional television distribution.
Action taken
Cube Entertainment partnered with Kiswe Mobile to create Cube TV Hangtime, a 12-camera interactive mobile video application.
Aftermath
The application was used to distribute the United Cube Concert – One to viewers unable to attend in person. Further commercial or operational consequences are not documented.
Recent events
- 2018
Cube Entertainment and Kiswe Mobile develop Cube TV Hangtime[1]
Product launch · Other
The companies created an interactive mobile video application using a 12-camera multiview format, allowing audiences to interact with artists and select different viewing perspectives.
- 2018
Cube TV Hangtime streams United Cube Concert – One[1]
Campaign · Product launch
On June 16, Cube TV Hangtime presented a four-hour digital broadcast of United Cube Concert – One for viewers unable to attend the live concert.
- 2015
Cube TV launches as a channel associated with iHQ and Cube Entertainment[1]
Product launch
Cube TV was established on July 1, 2015, as a channel combining iHQ's broadcasting and channel-operation capabilities with Cube Entertainment's content production and artist resources.
Cube TV marks its fifth anniversary with viewer participation event and new programs[1]
Campaign · Product launch
For its fifth anniversary, Cube TV invited viewers to share social-media photographs featuring the anniversary channel logo and announced Never Ending Neverland and All That Cube for July.
Sources2 sources
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