CTG Travel

CTG Travel (中旅旅行), formally China Tourism Group Travel Service Co., Ltd. (中国旅游集团旅行服务有限公司), is the travel-services subsidiary of China Tourism Group, the state-owned Chinese tourism conglomerate. It operates the consumer-facing OURTOUR (ourtour.com) platform, through which customers in mainland China book domestic and outbound group tours, free independent travel (FIT) packages, air tickets, hotel rooms and visa-processing services. The brand positions itself as a full-service, one-stop travel retailer backed by a large state-owned group, and its marketing line — "中旅旅行，与美好生活同行" (roughly, "CTG Travel, walking with a better life") — frames travel as part of an improved lifestyle rather than a purely transactional purchase. As a subsidiary rather than a standalone listed company, CTG Travel does not report its own share price or ticker; it sits inside the China Tourism Group structure alongside the group's duty-free, hotel, travel-services and destination-development businesses. Its distribution model combines the OURTOUR website and app with the group's broader offline travel-agency network and call-centre booking (the site advertises a national booking hotline). Product breadth is the core of its proposition: rather than specialising in a single niche such as luxury or adventure travel, it aggregates mainstream leisure demand — escorted coach tours, semi-independent packages, tailor-made itineraries, flight-and-hotel bundles, and the administrative services (visas, travel documents) that Chinese outbound travellers need. The brand's competitive context is China's highly fragmented online travel agency (OTA) market, where it competes with large private platforms as well as other state-linked travel operators. Its differentiators are group backing, brand trust among older and family travellers, and the ability to bundle travel services with the wider China Tourism Group ecosystem. Because the group is state-owned, CTG Travel is also positioned as a participant in policy-aligned initiatives such as inbound tourism promotion and outbound travel recovery after pandemic-era border restrictions. Public information about CTG Travel is concentrated in its own website and corporate registry/Wikidata records; the brand does not have a long independent Wikipedia article, and detailed financial or operational figures are not disclosed at the subsidiary level. This dossier therefore describes the brand's identity, ownership, product scope and market positioning, and flags that quantitative details (revenue, customer counts, founding date of the legal entity) are not established by the available evidence.

CTG Travel is the travel-services brand of China Tourism Group (中国旅游集团), a Chinese state-owned tourism conglomerate whose roots lie in the country's state travel-agency system. The group has historically been associated with China Travel Service (CTS) operations and with duty-free retail through China Duty Free Group, and it has expanded across travel services, hotels, destination development and related consumer businesses. CTG Travel represents the group's consolidated consumer-facing travel-retail and booking arm, operating under the OURTOUR brand at ourtour.com. The brand's public identity is defined less by a single founding date than by its role inside the parent group: Wikidata records it simply as a subsidiary of China Tourism Group, and its own website presents it as 中国旅游集团旅行服务有限公司 (China Tourism Group Travel Service Co., Ltd.). That corporate framing matters because it explains the brand's distribution advantages — access to group brand trust, an established offline agency heritage, and the ability to cross-sell with other group travel and retail assets. Operationally, CTG Travel built its consumer proposition around a broad catalogue rather than a niche. The OURTOUR site aggregates domestic and international group tours, free independent travel, air-ticket booking, hotel booking and visa-processing services, supported by a national booking hotline. This mirrors the evolution of Chinese travel retail more broadly: from counter-based agency sales toward online and mobile booking, with packaged tours and outbound travel becoming mainstream consumer categories as disposable incomes rose. The COVID-19 period and the subsequent reopening of Chinese borders were defining external shocks for the whole Chinese travel sector, including state-linked operators. Outbound travel collapsed during border closures and recovered gradually afterwards, while domestic travel became the primary revenue engine. CTG Travel, like its peers, adapted its marketing and product mix toward domestic destinations and flexible booking during that period, and positioned itself to capture returning outbound demand as restrictions lifted. The group's state ownership also aligns the brand with official tourism-promotion priorities, including inbound tourism and cultural-tourism integration. Because CTG Travel is a subsidiary and not separately listed, there is no independent equity history, no disclosed ticker, and limited public financial reporting at the brand level. Its history is therefore best understood as part of China Tourism Group's broader development: a state tourism conglomerate consolidating its travel-service operations under a single consumer brand and digital platform to compete in China's crowded online travel market.

State-owned-group-backed one-stop travel booking brand for mainstream Chinese leisure and outbound travellers.

• Domestic and outbound group tours

  Escorted and packaged tours within China and to international destinations.

• Free independent travel (FIT)

  Flexible travel packages for independent travellers.

• Flight booking

  Air ticket reservation service through the OURTOUR platform.

• Hotel booking

  Hotel room reservation service through the OURTOUR platform.

• Visa processing

  Assistance with visa applications and related travel documents.

1. 1中旅旅行 - 中旅旅行（OURTOUR）ourtour.com
2. 2CTG Travel - Wikidatawikidata.org
3. 3快手与中旅旅行达成战略合作 双方将整合资源发力旅游营销新模式finance.jrj.com.cn