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CRV New Zealand

CRV New Zealand is a herd improvement company providing dairy genetics, breeding programmes and herd services to New Zealand farmers.

Last updated September 16, 2026

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Overview

CRV New Zealand is a pioneering, innovative herd improvement company that is leading the way in dairying in New Zealand. It provides dairy genetics and breeding support, including sexed semen, nominated bulls, bull teams and progeny testing, alongside herd services such as myDNA testing, herd testing, AB technician service and heat detection tools. Its stated purpose is to help farmers breed healthier and more efficient cows so they can build the best possible herd.

History

CRV New Zealand traces its New Zealand origins to 1969, when a small group of like-minded farmers created Animal Breeding Services, a predecessor to CRV NZ. In 1970 the founders began operating a bull centre, the first privately owned company in New Zealand to operate a licensed artificial insemination (AI) centre. In 2000 the company produced New Zealand's first crossbred sire. CRV describes itself as delivering a history of firsts in New Zealand.

Products and positioning

Leading in Health and Efficiency; helping farmers breed better cows for a better life.

  • Sexed Semen

    Sexed genetics whose use continues to grow in New Zealand, with CRV continually investing in technology to give farmers access to what they need, when they need it.

  • myDNA Testing

    Makes the calving period less stressful and herd records more accurate.

  • Herd Testing

    A valuable way of identifying the high and low performers in your herd.

  • AB Technician Service

    CRV AB Technicians provide a first-rate, reliable service.

  • A2 Testing: Nasal Swab

    Identify your A2/A2 cows to get you started towards breeding an A2/A2 herd.

  • SireMatch

    A powerful breeding support product to get the most out of your herd.

  • Ear Tags

    CRV offers competitively priced quality ear tag products for dairy farmers, with choices from Allflex, Z Tags and Leader.

  • Estrotect

    CRV Estrotect™ Breeding Indicators provides farmers with a Breed / Don't Breed indicator.

  • Nominated Bulls

    Nominated genetics gives you unlimited choice from our best domestic and global sires to meet your individual goals for your herd.

  • CRV Bull Teams

    Get value for money and save time by using CRV's Accelerate Pack, Health and Efficiency team, or Platinum team.

  • Progeny Test

    New Zealand dairy farmers develop generations of daughter proven sires as part of the CRV progeny test programme.

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