Crimson Hexagon
Social media analytics company, acquired by Brandwatch.
Last updated August 26, 2026
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Overview
Crimson Hexagon was a software company providing social media analytics and consumer insights, using AI to analyze public social media data. Founded in 2007 by Harvard professor Gary King, headquartered in Boston, MA. Acquired by Brandwatch in 2018, its technology integrated into Brandwatch's platform.
Products and positioning
Social media listening and analytics tool for enterprise clients
Product categories. Social media analytics software
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