Crest FM

Crest FM is a Nigerian radio brand operated as an arm of Cresthills Media Group. Its broadcasting footprint comprises two stations in southwestern Nigeria: Crest FM 106.1 in Alagbaka, Akure, Ondo State, and Crest FM 91.1 in the Galilee bus stop area of Olodo, Ibadan, Oyo State. The Akure station began operations on April 6, 2020, while the Ibadan station was established on February 6, 2023, marking the brand's expansion beyond Ondo State into Oyo State. The brand's programming is centered on radio news, music, entertainment, and other audience-oriented broadcast content. Crest FM has been described as one of the fastest-growing radio stations in southwestern Nigeria, with its development attributed to its reach, signal quality, and programming strategy. In Ondo State, the station is reported to feature many of the state's best-known broadcasters and to have become an important choice for listeners and advertisers. Crest FM's growth has been characterized by an effort to create what it describes as positive disruption in the regional media market. Within its first several years, the Akure operation reportedly rose to the top of the MPS audience ratings chart. The launch of Crest FM 91.1 in Ibadan extended the group’s geographic presence and gave the brand a second operating base in a major southwestern Nigerian city. The stations serve both audiences and advertisers. Their programming model combines general-interest radio content with locally relevant broadcasting, allowing the brand to compete for attention in regional markets rather than operating solely as a national network. Publicly available reference material identifies Adeolu Gboyega as Group Chief Operating Officer. Other corporate leadership, ownership, financial, and licensing details are not established in the supplied sources.

Crest FM operates as a radio arm of Cresthills Media Group in southwestern Nigeria. The brand's first documented station was established in Akure, the capital of Ondo State, and began broadcasting on April 6, 2020 on 106.1 FM. Located in Alagbaka, the station developed a regional audience through a mixture of news, music, entertainment, and other general-interest programming. The station's early growth was associated with its reach, signal quality, and programming. Reference material describes Crest FM as one of the fastest-growing radio stations in southwestern Nigeria and reports that it became a significant choice for listeners and advertisers in Ondo State. The station also reportedly attracted a large share of the state's prominent broadcasters. These characteristics helped it build visibility in a competitive regional radio market. After operating in Ondo State, the brand expanded into neighboring Oyo State. Crest FM 91.1 in Ibadan was established on February 6, 2023, at the Galilee bus stop area of Olodo. The launch represented a geographic and strategic extension from the Akure market into Ibadan, one of the major urban centers in southwestern Nigeria. With the second station, Crest FM became a two-station radio operation rather than a single-market broadcaster. The brand's development has been presented as an example of regional media expansion driven by programming differentiation and audience reach. In its first several years, Crest FM was reported to have reached the top of the MPS chart, although the supplied material does not identify the specific measurement period, methodology, or numerical audience share. Public reference material identifies Adeolu Gboyega as Group Chief Operating Officer. Detailed information on the company's founder, ownership structure, financial performance, licensing, and later corporate developments is not available in the supplied sources.

• 2023

  Ibadan station is established

  [1]Crest FMen.wikipedia.org

  Crest FM expands into Oyo State with a 91.1 FM station in the Galilee bus stop area of Olodo, Ibadan.

• 2020

  Akure station begins broadcasting

  [1]Crest FMen.wikipedia.org

  Crest FM establishes its first documented station in Alagbaka, Akure, Ondo State, operating on 106.1 FM.

A fast-growing southwestern Nigerian radio brand combining news, music, entertainment, local relevance, and signal reach for listeners and advertisers.

• Radio station · 2020

  Crest FM 106.1 Akure

  Crest FM's Akure station is based in Alagbaka, Ondo State, and began operations on April 6, 2020. It provides the brand's core mix of news, music, entertainment, and locally relevant broadcast programming to listeners in Akure and the wider Ondo State market. The station is also positioned as an advertising platform for businesses seeking access to southwestern Nigerian audiences.

• Radio station · 2023

  Crest FM 91.1 Ibadan

  Crest FM's Ibadan station was established on February 6, 2023, at the Galilee bus stop area of Olodo in Ibadan, Oyo State. It extended the brand's operating footprint beyond Ondo State and brought Crest FM's news, music, entertainment, and general-interest radio format to a second southwestern Nigerian market.

• 2023

  Expansion from Akure into IbadanStrategy

  Background

  Following the establishment of its Akure station, Crest FM pursued growth outside Ondo State and entered the Oyo State market.

  Action taken

  The group established Crest FM 91.1 in the Olodo area of Ibadan on February 6, 2023.

  Aftermath

  The move created a two-station southwestern Nigerian radio operation and broadened the brand's potential listener and advertiser base.

  Source

1. 1Crest FMen.wikipedia.org