Cresci e Perdi
Cresci e Perdi is a circular fashion franchise specializing in children's clothing and accessories.
Last updated September 2, 2026
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Overview
Cresci e Perdi is a circular fashion franchise in the segment of children's clothing and accessories. It operates in Brazil, with presence in more than 390 cities across 24 states. The company has expanded significantly, reaching 660 stores sold in the first half of 2025, and claims to be the largest circular fashion franchise in the world.
History
Cresci e Perdi is a circular fashion franchise in the segment of children's clothing and accessories. The company's expansion began in 2017 with the creation of its first franchise. As of the first half of 2025, it had reached 660 stores sold in Brazil, with 566 units in operation and 94 in implementation. In 2024, 138 new stores were opened and 140 new units sold. The brand operates in more than 471 cities across 24 states and the Federal District. It claims to be the largest circular fashion franchise in the world.
Products and positioning
Product categories. children's clothing · children's accessories
Sources2 sources
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