Crescent Mall
A large mixed-use shopping and entertainment center in Ho Chi Minh City's Phu My Hung urban area.
Last updated August 25, 2026
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Overview
Crescent Mall is a shopping and entertainment complex in the Phu My Hung planned city area of Ho Chi Minh City, Vietnam. It is located in the area historically identified as Tân Phú, District 7, and now associated with Tân Mỹ. Developed and owned by Phu My Hung Corporation, the mall forms part of a broader urban district containing residential, commercial, hospitality, and office uses. The original Crescent Mall concept was presented in April 2008. Skidmore, Owings & Merrill and Design International were selected as master planners, while the building design was associated with KORN Architekten and architect Axel Korn. Its visual concept incorporates the ruyi, a traditional symbol associated with good fortune and prosperity. Construction began after a groundbreaking ceremony in June 2009, and the mall opened to the public on 30 November 2011. Savills served as manager and leasing agent during the development period, while Schindler equipment was installed for the elevators and escalators. The property was planned as a destination rather than only a conventional retail center. Its reported total area is approximately 112,000 square meters, including about 45,000 square meters of retail space. The complex combines approximately 200 stores with a supermarket, cinema, restaurants, cafés, and an arcade. Its tenant mix has included international fashion, beauty, electronics, sporting-goods, dining, and lifestyle brands. Notable tenants and offerings have included Adidas, Aldo, Armani, Birkenstock, Brooks Brothers, Calvin Klein, Charles & Keith, Dior, GAP, Tommy Hilfiger, Bose, Coway, Sony, Samsung Electronics, CGV Cinema, Haidilao, Timezone, and coffee operators such as Gloria Jean's Coffees and The Coffee Bean & Tea Leaf. The exact tenant mix changes over time. Crescent Mall has also served as a location for international retail-market entry and brand experiments. Giant opened its first Vietnamese store at the mall and remained an anchor tenant until 2018. The store was subsequently operated by Auchan, which withdrew from Vietnam in 2019. The space later became associated with Co.opmart and the Co.op Xtra Premium format, before the supermarket operation was replaced by the AEON Nguyễn Văn Linh Super Supermarket in 2023. Robinson Department Store opened a Robins location in 2014, but the store was reported to have closed by late 2024. H&M opened its third Vietnamese store at Crescent Mall in September 2018, and SMTown Café opened its first and only Vietnamese location there in July 2020 before closing in September 2023. In response to rising demand from businesses and retailers, Phu My Hung Corporation announced additional investment in February 2019. The expansion added approximately 12,000 square meters to the mall by the end of 2019 and formed part of a larger second phase. The project also included a neighboring 24-story office building, initially called Crescent Hub and later known as Phu My Hung Tower. The tower and expanded complex were completed in 2021. Crescent Mall therefore functions as both a retail destination and a component of Phu My Hung's wider mixed-use commercial infrastructure.
History
Crescent Mall was conceived as a major retail component of Phu My Hung, a planned urban development in Ho Chi Minh City. Phu My Hung Corporation first unveiled the project concept on 9 April 2008. The planning team included Skidmore, Owings & Merrill and Design International, while KORN Architekten and architect Axel Korn were associated with the building design. The architectural concept draws on the ruyi, a symbol traditionally connected with prosperity and good fortune. A groundbreaking ceremony took place on 12 June 2009, with construction beginning in July. During the groundbreaking period, Vietcombank organized a lending consortium involving Vietinbank, Bao Viet Bank, Gia Dinh Bank, and Asia Commercial Bank. The consortium provided Phu My Hung Corporation with a loan of 1.2 trillion Vietnamese dong over ten years. The development also involved Savills as manager and leasing agent, Schindler as the supplier of elevators and escalators, and Jardine Matheson for installation work. Before the public opening, Phu My Hung held an invitation-only preview for selected guests on 28 January 2010. The preview emphasized international and luxury brands and preceded the broader leasing and retail-opening process. Crescent Mall then opened officially on 30 November 2011. The completed property combined a large retail program with food, cinema, café, supermarket, and recreational uses. Its reported overall area is approximately 112,000 square meters, with around 45,000 square meters devoted to retail and approximately 200 stores. The mall's anchor history reflects changes in Vietnam's supermarket sector. Giant opened what was described as its first Vietnamese store at Crescent Mall and remained the principal anchor until 28 November 2018. Following the acquisition of Giant's Vietnamese operation by Auchan, the anchor was converted to the Auchan format. Auchan announced in May 2019 that it would leave Vietnam, citing unprofitable and unsustainable operations and strong competition from local supermarket operators. The Crescent Mall branch continued for a transitional period and later became associated with Co.opmart and the Co.op Xtra Premium format. That operation was ultimately replaced by AEON Nguyễn Văn Linh Super Supermarket in 2023. Other tenant developments broadened the mall's international profile. Robins opened a department store across several floors in November 2014. H&M opened its third Vietnamese store at the site on 8 September 2018. SMTown Café, a K-pop-themed concept, opened in July 2020 as its first and only Vietnamese location, but closed in September 2023. The Robins store was reported to have ceased operating by late 2024. In February 2019, Phu My Hung Corporation approved further investment connected with Crescent Mall and surrounding infrastructure. The second phase expanded the mall by approximately 12,000 square meters by the end of 2019 and added a neighboring 24-story office building. Initially known as Crescent Hub, the building was completed in 2021 as Phu My Hung Tower. This expansion strengthened the complex's role as a mixed-use destination combining retail, leisure, and office activity. Crescent Mall remains an active shopping center whose exact tenant lineup changes as retailers enter, leave, or are replaced.
- 2023
AEON becomes the supermarket operator
[1]The former Co.opmart-related supermarket space was replaced by AEON Nguyễn Văn Linh Super Supermarket.
- 2021
Phu My Hung Tower completed
[1]The 24-story office building originally called Crescent Hub was completed as Phu My Hung Tower.
- 2019
Second-phase expansion begins
[1]Phu My Hung Corporation invested in an expansion that added retail space and a neighboring office tower.
- 2018
H&M opens its third Vietnamese store
[1]H&M opened its Crescent Mall store on 8 September.
- 2014
Robins department store opens
[1]Robins opened a large multi-floor department-store location at the mall in November.
- 2011
Public opening
[1]Crescent Mall opened to the public on 30 November.
- 2010
Invitation-only preview
[1]The developer held a preview for selected guests and prospective international and luxury tenants on 28 January.
- 2009
Groundbreaking and construction
[1]The project held its groundbreaking ceremony on 12 June, with construction starting the following month.
- 2008
Crescent Mall concept unveiled
[1]Phu My Hung Corporation publicly introduced the initial Crescent Mall concept on 9 April 2008.
Products and positioning
A large, international-oriented shopping, dining, and entertainment destination serving residents, office workers, families, and visitors in the Phu My Hung urban area.
Shopping mall · 2011
Crescent Mall retail center
The core offering is a large enclosed retail and leisure center of approximately 112,000 square meters, including roughly 45,000 square meters of retail space. It brings together fashion, beauty, electronics, groceries, dining, cafés, cinema, and family entertainment in one destination.
Supermarket · 2023
AEON Nguyễn Văn Linh Super Supermarket
The mall's current supermarket anchor, occupying space previously associated with Giant, Auchan, and Co.opmart or Co.op Xtra Premium operations. It provides grocery and general merchandise shopping within the wider mall complex.
Cinema
CGV Cinema
A cinema operation forming part of Crescent Mall's entertainment offer. It complements the mall's retail and dining uses and supports its positioning as a destination for leisure as well as shopping.
Fashion and lifestyle · 2011
International fashion and lifestyle retail
The mall has hosted international fashion and lifestyle brands including Adidas, Aldo, Armani, Birkenstock, Brooks Brothers, Calvin Klein, Charles & Keith, Dior, GAP, H&M, and Tommy Hilfiger. The tenant roster is subject to change.
Food and leisure · 2011
Restaurants, cafés, and entertainment
Crescent Mall provides restaurants, coffee shops, and recreational venues including Haidilao, Gloria Jean's Coffees, The Coffee Bean & Tea Leaf, and Timezone. Past concepts included the SMTown Café, which operated from 2020 to 2023.
Brand decisions
2019
Crescent Mall second-phase expansionStrategyBackground
Phu My Hung Corporation cited increasing demand from businesses and retailers as the reason for further investment.
Action taken
The developer expanded the mall by approximately 12,000 square meters and added a neighboring 24-story office building initially called Crescent Hub.
Aftermath
The office building was completed in 2021 as Phu My Hung Tower, integrating additional commercial and office capacity with the mall.
2019
Anchor supermarket transition after Auchan's Vietnam exitM&ABackground
Auchan announced that it would withdraw from Vietnam because its local operations were unprofitable and unsustainable amid competition from Co.opmart.
Action taken
The Crescent Mall anchor continued temporarily, then transitioned to a Co.opmart-related format before later being replaced by AEON.
Aftermath
AEON Nguyễn Văn Linh Super Supermarket became the replacement supermarket operation in 2023.
2009
Construction financing for Crescent MallStrategyBackground
The developer required project financing for construction of the planned shopping center.
Action taken
A Vietcombank-led consortium involving Vietinbank, Bao Viet Bank, Gia Dinh Bank, and Asia Commercial Bank provided a ten-year loan facility.
Aftermath
Construction proceeded and the mall opened in 2011.
Project loan. 1.2 trillion Vietnamese dong (2009; ten-year facility)
Recent events
- 2024
Robins store reported closed[1]
Other
The Robins department store was reported to have quietly closed by late 2024; its presence was no longer shown through the mall, social-media, or store-page references.
- 2023
Supermarket space changes to AEON[1]
Product generation
The former Co.opmart and Co.op Xtra Premium supermarket space was closed and replaced by AEON Nguyễn Văn Linh Super Supermarket.
- 2023
SMTown Café closes[1]
Other
The SMTown Café location at Crescent Mall closed in September 2023 after approximately three years of operation.
- 2021
Phu My Hung Tower completes the second-phase development[1]
Other
The neighboring 24-story office building, initially called Crescent Hub, was completed and became known as Phu My Hung Tower.
- 2020
SMTown Café opens its first Vietnamese location[1]
Product launch · Campaign
The K-pop-themed SMTown Café opened at Crescent Mall in July 2020 as the brand's first and only Vietnamese location.
- 2019
Phu My Hung announces Crescent Mall expansion[1]
Other
Phu My Hung Corporation committed additional investment to expand Crescent Mall and develop a neighboring office tower as part of a wider infrastructure plan.
- 2019
Auchan withdraws from Vietnam and the anchor store transitions[1]
Bankruptcy · M&A · Leadership change
Auchan announced its withdrawal from the Vietnamese market after describing its local operations as unprofitable and unsustainable. The Crescent Mall location continued temporarily and was later associated with Co.opmart and the Co.op Xtra Premium format.
- 2019
Crescent Mall expansion adds retail space[1]
Other
The second phase added approximately 12,000 square meters of mall area by the end of 2019.
- 2018
H&M opens its third Vietnamese store at Crescent Mall[1]
Product launch
H&M opened a Crescent Mall location on 8 September 2018, following its earlier Vietnamese stores in Ho Chi Minh City and Hanoi.
- 2018
Auchan replaces Giant as an anchor tenant[1]
M&A · Product generation
After the Vietnamese operation of Giant was acquired by Auchan, the Crescent Mall anchor store changed to the Auchan format on 28 November 2018.
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