Creo Kitchens
Creo Kitchens is an Italian kitchen furniture brand of the Gruppo LUBE, offering modern and classic kitchens through a network of Creo Stores across Italy.
Last updated September 28, 2026
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Overview
Creo Kitchens is an Italian kitchen brand belonging to the Gruppo LUBE, one of Italy's major kitchen furniture manufacturers. The brand markets modern and classic kitchens, along with complementary living and dining furniture such as tables and chairs, under collections including Maxima, Tablet, ColorLab and Contempo. Its official website presents Creo as a quality kitchen specialist and promotes a catalogue of products and seasonal promotions. The brand operates through a dedicated retail network of Creo Stores. According to news published on its official website, the Gruppo LUBE has been expanding this network with new store openings in various Italian cities and provinces, including Bari, Rome, Messina, Seregno, Sant'Agata Li Battiati, Lamezia Terme and Bra. These openings indicate an active retail expansion strategy focused on the Italian market. Creo Kitchens communicates directly with consumers through its website, newsletter and promotional campaigns. Its product communication highlights new models, such as the Wood kitchen presented as a model where wood becomes the absolute protagonist, and it also publishes editorial content on kitchen-related topics such as sink installation, dishwashers, kitchen prices and cabinet handles. The brand's positioning is centred on accessible quality, convenience and service, as suggested by its institutional campaign messaging that contrasts its offer with empty promises, poor assembly and unreliable after-sales support. Creo Kitchens therefore presents itself as a practical, value-oriented kitchen brand backed by the industrial and retail strength of the Gruppo LUBE.
History
Creo Kitchens is a kitchen brand of the Gruppo LUBE, an Italian industrial group active in the kitchen furniture sector. The brand's official website presents it as a specialist in modern and classic kitchens of quality, and it operates a retail network of Creo Stores across Italy. The brand's public history is closely tied to the expansion of the Gruppo LUBE's retail presence. News published on the Creo Kitchens website documents a series of new Creo Store openings in different Italian regions and cities. These include openings in Bari and in Via Gasperina in Rome, both dated 26 May 2026; Messina Gazzi on 17 June 2026; Seregno in the province of Monza and Brianza on 5 June 2026; Sant'Agata Li Battiati in the province of Catania on 20 July 2026; Lamezia Terme in the province of Catanzaro on 28 August 2026; and Bra in the province of Cuneo on 4 September 2026. This sequence of openings illustrates a strategy of geographic expansion through directly branded stores. On the product side, Creo Kitchens has developed a range of kitchen collections. The website highlights models and collections such as Maxima, Tablet, ColorLab and Contempo, and it also markets living and dining furniture including tables and chairs. On 25 September 2026 the brand announced Wood, a new model in which wood becomes the absolute protagonist. The brand also promotes its catalogue, including the Creo 2026 catalogue, and runs promotional campaigns for customers. Creo Kitchens communicates an institutional campaign focused on convenience and service quality. Its messaging contrasts its offer with empty promises, poor assembly and unreliable after-sales support, positioning the brand as a dependable alternative. The website also publishes editorial content on kitchen-related topics, such as sink installation, dishwashers, kitchen costs and cabinet handles, as part of its consumer engagement and search visibility strategy. As of the available evidence, Creo Kitchens is an active brand within the Gruppo LUBE, focused on the Italian market and distributed through a growing network of Creo Stores.
Creo 2026 catalogue and new promotions announced.
New Creo Store opened in Bari.
New Creo Store opened in Via Gasperina, Rome.
New Creo Store opened in Seregno, province of Monza and Brianza.
New Creo Store opened in Messina Gazzi.
New Creo Store opened in Sant'Agata Li Battiati, province of Catania.
New Creo Store opened in Lamezia Terme, province of Catanzaro.
New Creo Store opened in Bra, province of Cuneo.
Creo Kitchens presents Wood, a new model where wood is the absolute protagonist.
Products and positioning
Quality modern and classic kitchens with a focus on convenience, service and value, backed by the Gruppo LUBE.
Maxima
Tablet
ColorLab
Contempo
Wood
Tables and chairs
Sources2 sources
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