Creative2

Creative2 (株式会社Creative2) is a Japanese media and sports-related company founded in July 2013 in Meguro, Tokyo. It builds and operates digital news media brands, mainly in sports, and combines them with marketing and athlete-support businesses. Its stated mission is to create new value and bring positive energy to society and people, and its vision centers on delivering news that makes someone smile or energizes someone, fusing diverse media with marketing to become a trusted presence chosen by all stakeholders. The company's media portfolio includes the baseball-focused outlet Full-Count, the sports and general news site THE ANSWER (with sister site W-ANS ACADEMY), the soccer outlet Football ZONE web, the lifestyle media Hint-Pot, and the entertainment and general news site ENCOUNT. Creative2 also emphasizes video, maintaining a video media editorial department. Beyond publishing, it runs a marketing business that leverages its media assets for tie-ups, events and new services, and an athlete-support business that helps athletes build richer careers. Creative2 was founded by Tomohiro Shimizu, who serves as representative director. In his message, Shimizu describes the company's aim since its 2013 founding: to use the speed of the internet while providing accurate news to raise trust, spread positive energy in society and create fans. The company's editorial guidelines include positive principles such as making people and society happy and not generating hatred or discomfort, while still covering negative news when it answers users' questions. Creative2 also engages in corporate citizenship, including disaster recovery support and youth development. Its Tohoku "Dream" support program works with athletes active in relief since the 2011 earthquake to help children pursue goals through remote coaching, and it has carried out recovery support for the Noto Peninsula earthquake with athletes. In November 2020, Creative2 joined Sankei Digital, Sports Hochi, Kobe Shimbun and Nikkan Sports in establishing the digital advertising product "Teads Sports Impact."

Creative2 was founded in July 2013 in Meguro, Tokyo. In September 2013, it launched Full-Count, a baseball-focused media outlet. In November 2013, it launched the monthly magazine "Soccer Magazine ZONE," with Tsuneyasu Miyamoto serving as special editor-in-chief. In April 2014, it launched the soccer media outlet "SOCCER MAGAZINE ZONE WEB." In March 2016, Full-Count began a tie-up initiative with Nippon Express and Samurai Japan. In April 2016, Creative2 launched THE ANSWER, a sports culture, development and general news site, and started the Tohoku "Dream" support program. In July 2016, the soccer outlet was renamed "Football ZONE web," and the monthly magazine editorial work ended. In December 2016, Football ZONE web won the grand prize in the sports category of "LINE NEWS." In December 2018, Football ZONE web won the LINE NEWS sports category grand prize for the second consecutive year. In January 2019, Creative2 launched the women's media outlet Hint-Pot. In May 2019, it launched the entertainment and general news site ENCOUNT. In October 2019, THE ANSWER recorded its first 100 million monthly page views. In December 2019, THE ANSWER won the Best Partner Award in the sports category at the "SmartNews Awards." On November 9, 2020, Creative2, together with Sankei Digital, Sports Hochi, Kobe Shimbun and Nikkan Sports, established the digital advertising product "Teads Sports Impact." The company also operates the sister site W-ANS ACADEMY and maintains a video media editorial department. Its corporate citizenship activities include the Tohoku "Dream" support program, which works with athletes active in relief since the 2011 earthquake to help children pursue goals through remote coaching, and recovery support for the Noto Peninsula earthquake carried out with athletes, noted in July 2024 as "Noto ni Yell Athlete Children Support."

• Founded in Meguro, Tokyo

• Launched baseball media outlet Full-Count

• Launched monthly magazine "Soccer Magazine ZONE"; Tsuneyasu Miyamoto became special editor-in-chief

• Launched soccer media outlet "SOCCER MAGAZINE ZONE WEB"

• Full-Count began tie-up initiative with Nippon Express and Samurai Japan

• Launched THE ANSWER; started Tohoku "Dream" support program

• Renamed soccer outlet to "Football ZONE web"; ended monthly magazine editorial work

• Football ZONE web won LINE NEWS sports category grand prize

• Football ZONE web won LINE NEWS sports category grand prize for second consecutive year

• Launched women's media outlet Hint-Pot

• Launched entertainment and general news site ENCOUNT

• THE ANSWER recorded first 100 million monthly page views

• THE ANSWER won Best Partner Award in sports category at SmartNews Awards

• Established digital advertising product "Teads Sports Impact" with Sankei Digital, Sports Hochi, Kobe Shimbun and Nikkan Sports

• Noted "Noto ni Yell Athlete Children Support" for Noto Peninsula earthquake recovery

A Japanese digital media company that fuses sports and lifestyle news media with marketing and athlete support, aiming to be a trusted media presence that brings positive energy to society.

• Full-Count

• THE ANSWER

• W-ANS ACADEMY

• Football ZONE web

• Hint-Pot

• ENCOUNT

• Teads Sports Impact

1. 1Creative2 official websitecreative2.co.jp
2. 2企業情報creative2.co.jp
3. 3社会貢献creative2.co.jp
4. 4Creative2 - Wikidatawikidata.org
5. 5Creative2 - Wikipedia (Japanese)ja.wikipedia.org