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Creative Good

Creative Good is a New York-based consultancy and creative platform founded by Mark Hurst in 1997.

Last updated September 2, 2026

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Overview

Creative Good is a consultancy and creative platform founded by Mark Hurst in 1997. It offers services such as Listening Labs, workshops, and keynote presentations. The company also runs the Gel conference, the Good Todo productivity platform, and publishes books and a newsletter.

History

Creative Good was founded by Mark Hurst in 1997. It is a New York-based consultancy and creative platform. Over the years, Hurst and his team have advised clients in media, healthcare, technology, financial services, ecommerce, and more. Hurst created the Good Todo mobile productivity platform, described as the world's first cross-platform todo list. He also founded the Gel conference, which featured first-stage presentations of Khan Academy and Wikipedia. In 2015, Hurst released the 2nd edition of his book 'Customers Included'.

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