Cranes Today
Cranes Today is an international trade magazine serving the crane and lifting industries.
Last updated August 25, 2026
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Overview
Cranes Today is an international monthly trade magazine focused on the crane, lifting and associated heavy-equipment industries. First published in November 1972, it has become a long-running specialist publication for a sector that includes crane manufacturers, rental companies, contractors, engineers, fleet owners, regulators and other lifting professionals. The magazine is published by GlobalData plc and operates as a business-to-business media brand rather than as a consumer product or equipment manufacturer. The publication’s editorial remit covers the commercial and technical environment surrounding cranes and lifting operations. Its role is to provide industry news, company developments, market information and specialist coverage for readers involved in the design, manufacture, sale, rental, operation and regulation of lifting equipment. The available reference material describes it as a leading global crane-industry journal and identifies its continuing monthly schedule of 12 editions per year. Cranes Today also differentiates itself through audited circulation. According to the cited reference material, each edition is distributed to approximately 59,850 monthly subscribers, giving the title a measurable professional audience within the international lifting market. This circulation model supports its position as an industry communication platform for suppliers and service providers seeking access to a concentrated specialist readership. The brand has expanded beyond its core magazine format through related digital and marketplace activity. Cranes Marketplace was launched on 13 August 2009 by Cranes Today, creating a dedicated commercial platform connected with the crane sector. The marketplace extension broadened the brand’s role from periodical publishing toward industry listings and equipment-related business discovery, although the available material does not provide further detail about its current operating status or scope. Cranes Today’s current editor is Christian Shelton. The magazine remains associated with GlobalData’s broader business-information and professional-media operations. No reliable reference material supplied for this dossier establishes a standalone legal entity, separate headquarters, founder, financial performance, stock ticker or ownership structure beyond its publication by GlobalData plc.
History
Cranes Today began publication in November 1972 as a specialist periodical for the international crane and lifting industries. Its creation reflected the need for a dedicated business publication serving a technically complex sector that spans equipment manufacturing, crane rental, construction, industrial maintenance, infrastructure work, engineering and safety oversight. Rather than targeting a general readership, the magazine was designed for professionals and organizations involved in the commercial and operational life of lifting equipment. Over time, the title developed into a recurring source of industry information and trade communication. Its subject area encompasses the companies that build and supply cranes, the contractors and rental businesses that use them, and the technical, commercial and regulatory issues that influence lifting operations. The reference material characterizes Cranes Today as an internationally recognized leading journal for the crane industry and identifies it as the longest-running global lifting-industry magazine. The publication’s monthly schedule became a central part of its identity. Cranes Today is described as maintaining 12 editions annually, allowing it to provide continuous rather than occasional coverage of the sector. Its audience is supported by audited circulation, a notable distinction in specialist trade publishing. The supplied reference states that each issue reaches 59,850 monthly subscribers. This gives advertisers and industry participants a separately measured channel to a concentrated professional market, although the available material does not provide the audit organization, historical circulation series or geographic breakdown. Cranes Today is published by GlobalData plc. The relationship places the magazine within a larger professional information and business-media environment, while the title retains a focused identity centered on cranes and lifting. The available sources do not establish the precise date or circumstances under which GlobalData became its publisher, nor do they identify the original founder or a separate corporate entity for the magazine. The brand broadened its activity in 2009 with the launch of Cranes Marketplace on 13 August. This initiative extended the Cranes Today name into a marketplace format, complementing the magazine’s editorial and advertising role with a platform connected to commercial activity in the crane sector. The supplied material does not specify whether the marketplace remains active, how it was monetized, or how its product categories were organized. Cranes Today remains an active specialist media brand according to the supplied reference. Christian Shelton is identified as its current editor. Beyond this editorial leadership detail, no additional current or former executives are documented in the available material. There is also no supplied information about financial results, acquisitions, major ownership changes, offices, or a standalone website URL.
Products and positioning
A specialist international business-to-business media brand for the crane and lifting industries, positioned around recurring industry coverage, professional readership and audited circulation.
Trade magazine · 1972
Cranes Today magazine
The core Cranes Today offering is an international monthly trade magazine covering the crane and lifting industries. It serves a professional audience across equipment supply, crane rental, contracting, engineering and related services. The publication is issued on a 12-edition annual schedule and is described as having audited circulation. The supplied reference reports distribution to 59,850 monthly subscribers per edition, but does not provide a detailed geographic or occupational breakdown.
Industry marketplace · 2009
Cranes Marketplace
Cranes Marketplace was introduced as a related commercial platform connected to the Cranes Today brand. Its launch expanded the brand beyond periodical publishing into marketplace activity for the crane sector. The available reference confirms the launch date but does not describe the platform’s complete features, listings, business model or current status.
Brand decisions
2009
Expansion into marketplace publishingProduct launchBackground
Cranes Today operated primarily as a specialist trade magazine for the crane and lifting industries before extending its branded activity into a marketplace format.
Action taken
The brand launched Cranes Marketplace on 13 August 2009.
Aftermath
The launch broadened Cranes Today’s stated product footprint, although the available sources do not document subsequent performance or the platform’s current status.
Sources1 sources
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